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Hidden Opportunity for Computer Manufacturers
TechnoMetrica Market Intelligence, June 2004, Pages: 30
The study estimates sales of home computers over the past year, and – among other things – provides a breakout of consumer preferences as they related to brands, model types (desktops vs. laptops), usage (replacements vs. additions) and main factors driving the purchase of one brand over another.
Of particular interest to manufacturers, the study provides insight into how consideration of a brand translates into actual purchases, and shows the relative
shortcomings that some brands have in fulfilling consumer follow-thru. The study also examines the impact that purchase venue and the consideration of several brands (“show-room competition”) have on final sales figures. Potential sales vs. actual sales are studied in light of the outflow differential that is evident among different brands and gives the reader an understanding of the hidden opportunities available to computer manufacturers to increase their sales.
With a sample size of over 2000 adult Americans, the report’s findings are projectable to the entire US consumer market.
This report consists of PowerPoint report (30 pages), a 3 page executive summary and cross tabulations (61 pages/329 pages
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