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Sugar and Sweetening - Attitudes and Alternatives
Leatherhead Food International, Nov 2004
With growing awareness of the link between diet and health and the increasing publicity being given to the problem of obesity, consumer concern over sugar levels in the diet is another issue that needs to be explored in more depth. Levels of concern need to be gauged, along with reasons for concern and any actions being taken, whether it be by cutting down on sugar, eating more low/reduced-sugar foods, or turning to artificial sweeteners and sugar substitutes.
This programme of research looks at UK consumer attitudes to sugar and sweeteners, exploring consumers' understanding of the sugar levels in different foods and drinks, purchase and consumption of reduced-sugar food and drinks, and usage, awareness of and attitudes to artificial sweeteners. This is combined with a review of the retail table-top sweetener market, and end-use market and product trends for key reduced-sugar foods and drinks.
Key features:
- Explores consumer attitudes to sugar and artificial sweeteners
- Examines sugar- and sweetener-related health concerns
- Assesses consumption levels of artificially sweetened foods and drinks
- Highlights awareness of sweetener products and brands
- Investigates the UK market potential for reduced-sugar and artificially sweetened foods and drinks
- Reviews retail table-top sweetener market, looking at sugar and key low-calorie sweeteners in the UK
Helping you to:
- Understand the current and future market potential for reduced-sugar foods and drinks
- Assess the acceptability of artificial sweeteners to consumers
- Uncover new applications and areas of untapped potential for artificial sweeteners
- Monitor the competitive situation in the reduced-sugar food and drinks market
- Target sectors with the best prospects for growth
- Launch or reposition products for optimum consumer appeal
The report includes a quick-read Executive Summary of the main findings, followed by sections on:
The Consumer
This is based on the results of an extensive programme of original consumer research carried out. It looks at consumer attitudes to sugar and sweeteners, exploring concerns about sugar levels and the use of artificial sweeteners in the diet; awareness of sugar levels in different foods and drinks, purchase and consumption of reduced-sugar foods and drinks, and usage and awareness of artificial sweetener products and brands.
The research had two main elements:
- An Internet-based omnibus survey of 770 UK consumers, offering insights on concern over levels of sugar in the diet, the health implications of excessive sugar intake, the best ways to cut down on sugar, consumption of artificially sweetened foods and drinks, attitudes to artificial sweetener usage and awareness of sweetener products and brands
- A programme of 4 consumer focus groups, held in 2 different geographical locations, and offering a more detailed qualitative insight into consumer attitudes to sugar and sweeteners, usage levels and concerns for different family members and age groups, and key positive and
negative perceptions of both sugar and artificial sweeteners
The Market
Based on an extensive programme of desk research, this section of the report looks at the market situation for table-top sweeteners and reduced-sugar foods and drinks.
This includes:
- A review of the retail table-top sweetener market in the UK, looking both at sugar and artificial sweeteners and highlighting market size, product trends, current and future outlook and key players and brands. A comparison with trends in other key EU markets is also included.
- A review of end-use market and product trends for key reduced-sugar foods and drinks in the UK, including soft drinks, confectionery, bakery products, fresh dairy products, and jams and sweet spreads. Trends and developments in other key EU markets are also explored.
The report contains over 50 tables and charts, including:
- UK: Retail Sugar Market by Type, 2004
- UK: Artificial Sweeteners Market, 2000-04
- UK: Leading Tabletop Sweetener Brands, 2004
- EU:Trends in Artificial Sweeteners Market by Major Country, 2004
- UK: Diet/Low-calorie Carbonated Soft Drinks Market, 2004
- UK: Yoghurt Market by Type, 2004
- Attitudes to Sugar Consumption Levels by Gender, Age and Social Class
- Artificially Sweetened Foods and Drinks Bought Regularly
- Awareness of Sweetener Products and Brands
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