|
|
 |
|
Viewing report
|
|
|
|
Global Alcoholic Drinks Report 2004
Zenith International, Oct 2004
Alcoholic drinks have experienced mixed fortunes in recent years. Growth rates have remained fairly steady across the globe, although alcohol has continued its battle with government taxation, a toughening economic environment, and the need to adapt to ever changing drinking habits.
The four categories covered by our new 2004 report – beer, wine, spirits and other alcoholic drinks – have in some cases struggled and in other cases have been forced to reinvent themselves in order to retain consumer interest. Low malt beer has been a popular innovation in Japan and the US for example. Meanwhile the onset of pre-mixed spirits, also known as flavoured alcoholic beverages (FABs), has boosted the 'other alcoholic drinks' category and has allowed spirits manufacturers to connect their brands with a considerably younger audience.
As with soft drinks, alcoholic beverages have found most growth opportunities in the developing markets of East Europe and Asia. However, health issues and concern over responsible alcohol consumption remain issues for the alcoholic drinks industry in all corners of the globe.
Zenith International's 2004 Global Alcoholic Drinks Report presents data broken down to 4 sectors exploring 7 world regions and 75 countries across 11 years, and is comprised of 2 main sections:
1. Historic market analysis – a full market commentary provides in-depth analysis of trends covering regional dynamics, global rankings, analysis of the fastest growing areas and major global developments. Information is presented at a range of levels, by country, region and segment – represented as consumption in million litres, consumption per person in litres, and consumption and consumption per person percentage change.
2. Forecast market analysis – expert analysis provides the best available projection of market growth. As with the historic market analysis – information is presented at a range of levels, by country, region and segment – represented as consumption in million litres, consumption per person in litres, and consumption and consumption per person percentage change.
|
|
|
|
