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Consumer Electronics in Sweden

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    Report

  • 84 Pages
  • August 2023
  • Region: Sweden
  • Euromonitor International
  • ID: 228431
Sales of consumer electronics continue to decline in retail volume terms in 2023 with high inflation and economic uncertainty continuing to negatively impact sales. With many households facing a drop in disposable income and with interest rate rises increasing the cost of borrowing many people are delaying investing in new consumer electronics.

The Consumer Electronics in Sweden report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER ELECTRONICS IN SWEDEN
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales continue to decline against a backdrop of economic uncertainty
  • Desktops losing favour as consumers look for portability and less clutter
  • Prices rise as manufacturing costs continue to spiral
PROSPECTS AND OPPORTUNITIES
  • Financial pressures likely to undermine growth
  • Tablets could lose sales to Chromebooks
  • Seamless connectivity likely to feature prominently in new product development
CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023
  • Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
  • Table 16 Sales of Computers by Category: Business Volume 2018-2023
  • Table 17 Sales of Computers by Category: Business Value MSP 2018-2023
  • Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
  • Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
IN-CAR ENTERTAINMENT IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • In-Car Entertainment remains on a downward trajectory
  • In-Car Entertainment losing relevance
  • Competitive landscape remains consolidated with key players gaining share
PROSPECTS AND OPPORTUNITIES
  • Bleak outlook for In-Car Navigation
  • Players likely to switch their focus away from the mass market and towards niche groups
  • Green Swedes adjusting their approach to car ownership
CATEGORY DATA
  • Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023
  • Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
HOME AUDIO AND CINEMA IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Weak economic sentiment applies further pressure on sales of home audio and cinema
  • Shift to smaller homes driving demand for compact home audio solutions
  • Little change in the competitive landscape as category leaders focus on premium products
PROSPECTS AND OPPORTUNITIES
  • Gloomy economic outlook likely to further limit demand
  • Wireless speakers present a huge threat to the future of home audio and cinema
  • Soundbars seen as the future of home audio and cinema
CATEGORY DATA
  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028
HOME VIDEO IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales of televisions return to growth in 2023 despite price pressures
  • Consumers looking to recreate the cinema experience at home
  • Consumers demand televisions that are better tailored to their needs
PROSPECTS AND OPPORTUNITIES
  • OLED TVs has a bright future backed by the entry of Samsung
  • Players could look to encourage more purchases through targeting specific audiences
  • End of the road for video players
CATEGORY DATA
  • Table 53 Sales of Home Video by Category: Volume 2018-2023
  • Table 54 Sales of Home Video by Category: Value 2018-2023
  • Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023
  • Table 56 Sales of Home Video by Category: % Value Growth 2018-2023
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
  • Table 58 NBO Company Shares of Home Video: % Volume 2019-2023
  • Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023
  • Table 60 Distribution of Home Video by Channel: % Volume 2018-2023
  • Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028
  • Table 62 Forecast Sales of Home Video by Category: Value 2023-2028
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
IMAGING DEVICES IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Imaging devices losing mass appeal with growing focus on professionals and serious enthusiasts
  • Smartphones cannibalising sales of imaging devices thanks to increasingly sophisticated camera features
  • Travel and action cams still hold some appeal
PROSPECTS AND OPPORTUNITIES
  • Consumers expected to shun imaging devices in favour of their smartphones
  • Prices expected to rise as products become more sophisticated and advanced to reflect the market demand
  • Improved travel opportunities could present some opportunities for growth
CATEGORY DATA
  • Table 66 Sales of Imaging Devices by Category: Volume 2018-2023
  • Table 67 Sales of Imaging Devices by Category: Value 2018-2023
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2018-2023
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2018-2023
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2019-2023
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2020-2023
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2018-2023
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2023-2028
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2023-2028
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028
PORTABLE PLAYERS IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Portable media players on the point of extinction as Apple ceases production of the iPod
  • Wireless speakers continues to grow as consumers look for connectivity, portability and convenience
  • Apple and Sonos set to bring new dynamism to wireless speakers
PROSPECTS AND OPPORTUNITIES
  • Sales of portable players likely to focus almost entirely on wireless speakers
  • Swedes closing the book on E-Readers
  • Growth set to slow as wireless speakers reach maturity
CATEGORY DATA
  • Table 77 Sales of Portable Players by Category: Volume 2018-2023
  • Table 78 Sales of Portable Players by Category: Value 2018-2023
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2018-2023
  • Table 80 Sales of Portable Players by Category: % Value Growth 2018-2023
  • Table 81 NBO Company Shares of Portable Players: % Volume 2019-2023
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2020-2023
  • Table 83 Distribution of Portable Players by Channel: % Volume 2018-2023
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2023-2028
  • Table 85 Forecast Sales of Portable Players by Category: Value 2023-2028
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Category maturity and economic pressures undermining demand for mobile phones
  • New players help to shake up the market
  • Sustainability a growing concern
PROSPECTS AND OPPORTUNITIES
  • Further declines predicted with consumers expected to replace their mobile phones less frequently
  • Apple and Samsung could see their dominance tested
  • Sustainability goals present threats and opportunities for smartphones
CATEGORY DATA
  • Table 88 Sales of Mobile Phones by Category: Volume 2018-2023
  • Table 89 Sales of Mobile Phones by Category: Value 2018-2023
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Health and wellbeing key to growth
  • Consumers attracted to traditional and fashionable designs
  • Activity bands losing relevance thanks to the increasing functionality of smart wearables
PROSPECTS AND OPPORTUNITIES
  • Volume growth for smart wearables
  • Functionality key to the success of smart wearables
  • Activity bands likely to become a shrinking niche for concerned parents
CATEGORY DATA
  • Table 101 Sales of Wearable Electronics by Category: Volume 2018-2023
  • Table 102 Sales of Wearable Electronics by Category: Value 2018-2023
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
HEADPHONES IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers turn to TWS earbuds as they look for convenience and comfort on the move
  • Consumer behaviour remains altered by the impact of the pandemic
  • Gaming headsets and noise cancelling functionality two significant growth drivers
PROSPECTS AND OPPORTUNITIES
  • Growth expected to slow due to category maturity
  • TWS earbuds set for a bright future
  • Competitive environment set to intensify and expand
CATEGORY DATA
  • Table 112 Sales of Headphones by Category: Volume 2018-2023
  • Table 113 Sales of Headphones by Category: Value 2018-2023
  • Table 114 Sales of Headphones by Category: % Volume Growth 2018-2023
  • Table 115 Sales of Headphones by Category: % Value Growth 2018-2023
  • Table 116 NBO Company Shares of Headphones: % Volume 2019-2023
  • Table 117 LBN Brand Shares of Headphones: % Volume 2020-2023
  • Table 118 Distribution of Headphones by Channel: % Volume 2018-2023
  • Table 119 Forecast Sales of Headphones by Category: Volume 2023-2028
  • Table 120 Forecast Sales of Headphones by Category: Value 2023-2028
  • Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
  • Table 122 Forecast Sales of Headphones by Category: % Value Growth 2023-2028