Home Insecticides in Romania

Euromonitor International, January 2013, Pages: 28

Insecticides witnessed a decline in both volume and value terms in 2011 as the loss of purchasing power resulted in reduced insecticide use and a switch to cheaper brands. Modern retailers also favoured the price reduction due to their everyday low price strategy. Low incomes also encouraged the reconsideration of products in un-controlled, low margin channels such as markets and kiosks, especially in small cities and rural areas.

Euromonitor International's Home Insecticides in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Home Insecticides market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

HOME INSECTICIDES IN ROMANIA
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Insecticides by Category: Value 2006-2011
Table 2 Sales of Home Insecticides by Category: % Value Growth 2006-2011
Table 3 Spray/Aerosol Insecticides by Type: % Value Breakdown 2008-2011
Table 4 Home Insecticides Company Shares 2007-2011
Table 5 Home Insecticides Brand Shares 2008-2011
Table 6 Forecast Sales of Home Insecticides by Category: Value 2011-2016
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2011-2016
Farmec SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 1 Farmec SA: Key Facts
Summary 2 Farmec SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Farmec SA: Competitive Position 2011
Interstar Chim SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 4 Interstar Chim SA: Key Facts
Summary 5 Interstar Chim SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Interstar Chim SA: Competitive Position 2011
Safilar SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 7 Safilar SA: Key Facts
Summary 8 Safilar SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Safilar SA: Competitive Position 2011
Sarantis Romania SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 10 Sarantis Romania SA: Key Facts
Summary 11 Sarantis Romania SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Sarantis Romania SA: Competitive Position 2011
Executive Summary
Sales Decline in 2011
Poor Performance Due To Loss of Purchasing Power
Indisputable Dominance of Multinationals
Traditional Independent Small Grocers Control Distribution
Forecast Growth Impacted by Slow Economic Recovery
Key Trends and Developments
Sales Affected by the Diminished Purchasing Power
Revitalisation of Expansion Plans for Large Retailers
Multinationals Control Home Care Products
Sales in Rural Areas Remain Underdeveloped
Rapid Penetration of Automatic Washing Machines
Market Indicators
Table 8 Households 2006-2011
Market Data
Table 9 Sales of Home Care by Category: Value 2006-2011
Table 10 Sales of Home Care by Category: % Value Growth 2006-2011
Table 11 Home Care Company Shares 2007-2011
Table 12 Home Care Brand Shares 2008-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 13 Research Sources

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