Digital Economy - M-Commerce Insights - A Key Sector in 2013

Paul Budde Communication Pty Ltd, March 2013, Pages: 16

Mobile commerce is one of the hottest sectors right now and it is gaining importance for a wide range of industries, including telecommunications, IT, finance, retail and the media, as well as for end-users. It works best in those areas where it can emphasise the core virtue of mobile networks – convenience. The enormous success of smart phones is linked to the Apps which are available and increasingly commercial models will be linked to these apps - which will result in further spectacular growth in m-commerce. Please note, a separate report is available on the global e-commerce sector.

Key developments:
In February 2013 Visa and Samsung announced that Visas NFC payment system will be built into all future Samsung smartphones. Samsung is the worlds biggest smartphone maker and together, the two have a solid chance of making mobile payments a global reality. BuddeComm sees the development of m-wallets as a major breakthrough for the m-payment sector and beyond, and could indeed be a game changer. In 2013 the term SoLoMo (Social, Location, Mobile) continues to be used when referring to developments in the m-commerce sector.

Companies mentioned:
Facebook, Foursquare; Google, Visa, Samsung

1. Synopsis

2. Global m-commerce market
2.1 Mobile devices rise in popularity
2.2 M-commerce buzzword: SoLoMo

3. Key m-commerce sectors
3.1 NFC and M-Wallets
3.1.1 Samsung Visa deal boost for NFC
3.1.2 Missing: an open system for m-wallets
3.2 Mobile payments apps
3.3 M-banking
3.4 Mobile money transfer services
3.5 Mobile auctions
3.6 Mobile location shopping and marketing
3.7 Mobile vouchers, coupons and loyalty cards
3.8 Mobile advertising

4. Case studies
4.1 Latin America
4.2 United Arab Emirates
4.2.1 Near Field Communication (NFC)
4.3 China
4.3.1 China and m-payments

5. Related reports

Table 1 – Global e-commerce spending – 2011 - 2013
Table 2 – Global m-commerce revenue – 2013; 2015
Table 3 – Global app store revenue – 2010; 2012
Table 4 – Global smart phone share of handset market – 2009 - 2012
Table 5 –Global smart phone mobile device sales by quarter – Q2 2009 – Q2 2012

Exhibit 1 – Mobile devices tipping point
Exhibit 2 –Mobile Apps examples across various sectors
Exhibit 3 – M-Commerce – key developments
Exhibit 4 – Money transfer services
Exhibit 5 – Foursquare

- Facebook
- Foursquare
- Google

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