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Kitchen Towels in Belgium Product Image

Kitchen Towels in Belgium

  • Published: July 2010
  • Region: Belgium
  • 24 pages
  • Euromonitor International

To support sales in 2009, the main manufacturers invested in added-value products such as super-absorbent and decorated kitchen towels. Still, competition from other tissue and hygiene products, such as napkins and tissues, left kitchen towels firmly in the kitchen. In conjunction with more efficient kitchen towels, this resulted in declining volume sales in 2009.

The Kitchen Towels in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding READ MORE >

Kitchen Towels in Belgium
Euromonitor International
July 2010
List of Contents and Tables
Executive Summary
Market Records Negative Growth Due To Difficult Economic Climate
Incontinence Products Is One of the Main Growth Areas
Major Multinationals Continue To Dominate
the Vast Majority of Retailing Remains Store-based
Overall Negative Value Growth Predicted for the Forecast Period
Key Trends and Developments
Economic Conditions Continue To Impact Consumption Patterns
Demographic Changes Cause A Shift in Demand Between Products
Challenges Posed by Distribution Channels
the Market Is Becoming Greener
Bipolarisation Increases in Belgium
Market Indicators
Table 1 Birth Rates 2004-2009
Table 2 Infant Population 2004-2009
Table 3 Female Population by Age 2004-2009
Table 4 Total Population by Age 2004-2009
Table 5 Households 2004-2009
Table 6 Forecast Infant Population 2009-2014
Table 7 Forecast Female Population by Age 2009-2014
Table 8 Forecast Total Population by Age 2009-2014
Table 9 Forecast Households 2009-2014
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
Table 14 Penetration of Private Label by Sector 2004-2009
Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Bolton Belgium
Strategic Direction
Key Facts
Summary 2 Bolton Belgium: Key Facts
Company Background
Production
Summary 3 Bolton Belgium: Production Statistics 2009
Competitive Positioning
Summary 4 Bolton Belgium: Competitive Position 2009
Duni Benelux BV
Strategic Direction
Key Facts
Summary 5 Duni Benelux BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Duni Benelux BV: Competitive Position 2009
Fhp Vileda Scs
Strategic Direction
Key Facts
Summary 7 FHP Vileda SCS: Key Facts
Summary 8 FHP Vileda SCS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 FHP Vileda SCS: Competitive Position 2009
Ontex NV
Strategic Direction
Key Facts
Summary 10 Ontex NV: Key Facts
Summary 11 Ontex NV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Ontex NV: Competitive Position 2009
SCA Hygiene Products SA NV
Strategic Direction
Key Facts
Summary 13 SCA Hygiene Products SA NV: Key Facts
Summary 14 SCA Hygiene Products SA/NV: Operational Indicators
Company Background
Production
Summary 15 SCA Hygiene Products SA/NV: Production Statistics
Competitive Positioning
Summary 16 SCA Hygiene Products SA/NV: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Retail Sales of Kitchen Towels: Value 2004-2009
Table 18 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
Table 19 Kitchen Towels Retail Company Shares 2005-2009
Table 20 Kitchen Towels Retail Brand Shares 2006-2009
Table 21 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
Table 22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014

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