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Laundry Care in Austria

  • ID: 228525
  • March 2015
  • Region: Austria
  • 33 pages
  • Euromonitor International

Product innovation, supported by advances in technology, influenced the value growth of laundry care in Austria in 2014. The busier lifestyles of many Austrians, as well as greater demand for convenient products, triggered greater efforts by manufacturers to produce laundry care products with additional benefits.

The Laundry Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

LAUNDRY CARE IN AUSTRIA

March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2009-2014
Summary 1 Automatic Detergents by Type: % Value Analysis 2009/2014
Category Data
Table 2 Sales of Laundry Care by Category: Value 2009-2014
Table 3 Sales of Laundry Care by Category: % Value Growth 2009-2014
Table 4 Sales of Laundry Aids by Category: Value 2009-2014
Table 5 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 6 Sales of Laundry Detergents by Category: Value 2009-2014
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 8 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2009-2014
Table 9 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 10 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 11 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 12 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 13 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 15 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019
Erdal GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 2 Erdal GmbH: Key Facts
Summary 3 Erdal GmbH: Operational Indicators
Company Background
Production
Summary 4 Erdal GmbH: Production Statistics 2013
Competitive Positioning
Summary 5 Erdal GmbH: Competitive Position 2014
Henkel Central & Eastern Europe GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 6 Henkel Central & Eastern Europe GmbH: Key Facts
Summary 7 Henkel Central & Eastern Europe GmbH: Operational Indicators
Company Background
Production
Summary 8 Henkel Central & Eastern Europe GmbH: Production Statistics 2013
Competitive Positioning
Summary 9 Henkel Central & Eastern Europe GmbH: Competitive Position 2014
Reckitt Benckiser Austria GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 10 Reckitt Benckiser Austria GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Reckitt Benckiser Austria GmbH: Competitive Position 2014
Executive Summary
Home Care Builds Momentum
Growing Demand for Hygiene and Eco-friendliness
Multinationals Lead, Private Label Continues Its Growth
Internet Retailing Receives Support
Dampened But Steady Performance in the Future
Key Trends and Developments
Increasing Demand for Hygiene in Austrian Households
Leading Players Grow Through Innovation
Environmentally-friendly Revolution
Market Indicators
Table 17 Households 2009-2014
Market Data
Table 18 Sales of Home Care by Category: Value 2009-2014
Table 19 Sales of Home Care by Category: % Value Growth 2009-2014
Table 20 NBO Company Shares of Home Care: % Value 2010-2014
Table 21 LBN Brand Shares of Home Care: % Value 2011-2014
Table 22 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 23 Distribution of Home Care by Format: % Value 2009-2014
Table 24 Distribution of Home Care by Format and Category: % Value 2014
Table 25 Forecast Sales of Home Care by Category: Value 2014-2019
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 12 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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