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Laundry Care in Austria

  • ID: 228525
  • January 2016
  • Region: Austria
  • 34 pages
  • Euromonitor International
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Overall laundry care continued to be driven by innovation in 2015. Manufacturers focused on either improving their existing packaging or offering more effective products that provide greater washing results with minimal effort required from the consumer. Besides innovation, laundry care was also driven by convenience, which continued to be very important for Austrians faced with a lack of spare time day in, day out.

The Laundry Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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LAUNDRY CARE IN AUSTRIA

January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Summary 1 Automatic Detergents by Type: % Value Analysis 2010-2015
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Dm-drogerie Markt GmbH & Co Kg in Home Care (austria)
Strategic Direction
Key Facts
Summary 2 dm-Drogerie Markt GmbH & Co KG: Key Facts
Summary 3 dm-Drogerie Markt GmbH & Co KG: Operational Indicators
Internet Strategy
Summary 4 dm-Drogerie Markt GmbH & Co KG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 5 dm-Drogerie Markt GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 6 dm-Drogerie Markt GmbH & Co KG: Competitive Position 2015
Henkel Central & Eastern Europe GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 7 Henkel Central & Eastern Europe GmbH: Key Facts
Summary 8 Henkel Central & Eastern Europe GmbH: Operational Indicators
Competitive Positioning
Summary 9 Henkel Central & Eastern Europe GmbH: Competitive Position 2015
Hofer Kg in Home Care (austria)
Strategic Direction
Key Facts
Summary 10 Hofer KG: Key Facts
Summary 11 Hofer KG: Operational Indicators
Production
Private Label
Summary 12 Hofer KG: Private Label Portfolio
Reckitt Benckiser Austria GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 13 Reckitt Benckiser Austria GmbH: Key Facts
Competitive Positioning
Summary 14 Reckitt Benckiser Austria GmbH: Competitive Position 2015
Executive Summary
Slight Slowdown in 2015 Compared To the Review Period
Compact and Green Products Continue To Benefit
Fierce Competition Persists in 2015 - Private Label Prevails
Grocery Retailers Continues To Thrive
Slight Improvement in Value Sales Anticipated
Key Trends and Developments
Home Maintenance Takes Up As Much Time As Part-time Employment
Compacted, Concentrated, Convenient, Eco-friendly and Green
Competition Continues With Private Label Unstoppable
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Summary 15 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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Our Clients

  • Unilever N.V.
  • The Sun Products Corporation
  • S.C. Johnson & Son, Inc.
  • Henkel AG & Co. KGaA
  • Reckitt Benckiser Group plc
  • Procter & Gamble Co.