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Laundry Care in Austria Product Image

Laundry Care in Austria

  • ID: 228525
  • July 2013
  • Region: Austria
  • 29 pages
  • Euromonitor International

Laundry care was influenced by greater consumer demand for convenient products that provide good cleaning results. Apart from busier lifestyles caused by the faster pace of life, a general demand for products that make everyday life easier and more comfortable was noticeable, such as greater demand for spot and stain removers and liquid detergents, as well as fabric softeners and fabric fresheners.

The Laundry Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

LAUNDRY CARE IN AUSTRIA
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2007-2012
Category Data
Table 2 Automatic detergents by type: % value analysis 2007/2012
Table 3 Sales of Laundry Care by Category: Value 2007-2012
Table 4 Sales of Laundry Care by Category: % Value Growth 2007-2012
Table 5 Sales of Laundry Aids by Category: Value 2007-2012
Table 6 Sales of Laundry Aids by Category: % Value Growth 2007-2012
Table 7 Sales of Laundry Detergents by Category: Value 2007-2012
Table 8 Sales of Laundry Detergents by Category: % Value Growth 2007-2012
Table 9 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2007-2012
Table 10 Laundry Care Company Shares 2008-2012
Table 11 Laundry Care Brand Shares 2009-2012
Table 12 Laundry Aids Company Shares 2008-2012
Table 13 Laundry Aids Brand Shares 2009-2012
Table 14 Laundry Detergents Company Shares 2008-2012
Table 15 Laundry Detergents Brand Shares 2009-2012
Table 16 Forecast Sales of Laundry Care by Category: Value 2012-2017
Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2012-2017
Delta Pronatura Handels GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 1 Delta Pronatura Dr Krauss & Dr Beckmann GmbH & KG: Key Facts
Summary 2 Delta Pronatura Dr Krauss & Dr Beckmann GmbH & KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Delta Pronatura Dr Krauss & Dr Beckmann GmbH & KG: Competitive Position 2012
Erdal GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 4 Erdal GmbH: Key Facts
Summary 5 Erdal GmbH: Operational Indicators
Company Background
Production
Summary 6 Erdal GmbH: Production Statistics 2012
Competitive Positioning
Summary 7 Erdal GmbH: Competitive Position 2012
Executive Summary
Home Care Value Sales Continue To Grow in 2012 Amidst Shrinking Volume Sales
Convenience and More Powerful Formulae Drive Sales of Home Care
Multinational Companies Characterise Home Care
Supermarkets Retains Leadership While Internet Retailing Gradually Appears
Slight Growth Expected in the Forecast Period
Key Trends and Developments
Convenience Becomes More Important Amidst Increasingly Hectic Lifestyles
"greener" Lifestyles and Growing Concern Over Sustainability Influence Home Care
the Growing Number of Smaller-size Households Benefits Sales of Home Care
Local Companies Remain Niche As Multinationals Continue To Lead
Increasingly Hectic Lifestyles Shape Demand in Distribution Channels
Market Indicators
Table 18 Households 2007-2012
Market Data
Table 19 Sales of Home Care by Category: Value 2007-2012
Table 20 Sales of Home Care by Category: % Value Growth 2007-2012
Table 21 Home Care Company Shares 2008-2012
Table 22 Home Care Brand Shares 2009-2012
Table 23 Penetration of Private Label by Category 2007-2012
Table 24 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 25 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 26 Forecast Sales of Home Care by Category: Value 2012-2017
Table 27 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Sources
Summary 8 Research Sources

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