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Laundry Care in Belgium
Euromonitor International, July 2011, Pages: 24
Following their launch in 2009, super-concentrated liquid detergents were a key driver of laundry product value sales in Belgium in 2010. Strong marketing highlighting the efficiency (and subsequent environmental benefits) of these products has been a key factor behind their success. New product introductions continued in this area, and reflecting the increasing interest in “eco” products, Henkel Belgium entered this area for the first time with the launch of Persil Eco Power.
The Laundry Care in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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