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Laundry Care in Brazil Product Image

Laundry Care in Brazil

  • Published: July 2013
  • Region: Brazil
  • 43 pages
  • Euromonitor International

Motivated by rising income levels amongst lower-income consumer groups and consumers´ demand for novel laundry care products, manufacturers attempt to stimulate sales through the promotion of concentrated formulas. The move is accompanied by higher unit prices which help boost manufacturers´ revenues. Whilst the annual inflation rate in 2012 was 5.3%, according to Fipe (Foundation Institute for Economic Research), price indexes for fabric softeners and powder laundry detergents were 11% and...

The Laundry Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic READ MORE >

LAUNDRY CARE IN BRAZIL
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2007-2012
Category Data
Table 2 Sales of Laundry Care by Category: Value 2007-2012
Table 3 Sales of Laundry Care by Category: % Value Growth 2007-2012
Table 4 Sales of Laundry Aids by Category: Value 2007-2012
Table 5 Sales of Laundry Aids by Category: % Value Growth 2007-2012
Table 6 Sales of Laundry Detergents by Category: Value 2007-2012
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2007-2012
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2007-2012
Table 9 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2007-2012
Table 10 Laundry Care Company Shares 2008-2012
Table 11 Laundry Care Brand Shares 2009-2012
Table 12 Laundry Aids Company Shares 2008-2012
Table 13 Laundry Aids Brand Shares 2009-2012
Table 14 Laundry Detergents Company Shares 2008-2012
Table 15 Laundry Detergents Brand Shares 2009-2012
Table 16 Forecast Sales of Laundry Care by Category: Value 2012-2017
Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2012-2017
Bombril SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 1 Bombril SA: Key Facts
Summary 2 Bombril SA: Operational Indicators
Company Background
Production
Summary 3 Bombril SA: Production Statistics 2012
Competitive Positioning
Summary 4 Bombril S A: Competitive Position 2012
Ceras Johnson Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 5 Ceras Johnson Ltda: Key Facts
Company Background
Production
Summary 6 Ceras Johnson Ltda: Production Statistics 2012
Competitive Positioning
Summary 7 Ceras Johnson Ltda: Competitive Position 2012
Flora Produtos De Higiene E Limpeza Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 8 Flora Produtos de Higiene e Limpeza Ltda: Key Facts
Summary 9 Flora Produtos de Higiene e Limpeza Ltda: Operational Indicators
Company Background
Production
Summary 10 Flora Produtos de Higiene e Limpeza Ltda: Production Statistics 2012
Competitive Positioning
Summary 11 Flora Produtos de Higiene e Limpeza Ltda: Competitive Position 2012
Gtex Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 12 Gtex Brasil Ltda: Key Facts
Company Background
Production
Summary 13 Gtex Brasil Ltda: Production Statistics 2012
Competitive Positioning
Summary 14 Gtex Brasil Ltda: Competitive Position 2012
Química Amparo Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 15 Química Amparo Ltda: Key Facts
Summary 16 Química Amparo Ltda: Operational Indicators
Company Background
Production
Summary 17 Química Amparo Ltda: Production Statistics 2012
Competitive Positioning
Summary 18 Química Amparo Ltda: Competitive Position 2012
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 19 Reckitt Benckiser (Brasil) Ltda: Key Facts
Company Background
Production
Summary 20 Reckitt Benckiser (Brasil) Ltda: Production Statistics 2012
Competitive Positioning
Summary 21 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2012
Unilever Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 22 Unilever Brasil Ltda: Key Facts
Summary 23 Unilever Brasil Ltda: Operational Indicators
Company Background
Production
Summary 24 Unilever Brasil Ltda: Production Statistics 2012
Competitive Positioning
Summary 25 Unilever Brasil Ltda: Competitive Position 2012
Executive Summary
Home Care Multinationals Invest in Brazil
Brazilian Women Demand Higher Cleaning Power and Convenience From Home Care Products
Fragrances Become Increasingly Popular in Home Care
Packaging Increasingly Takes A Central Role in Home Care
Manufacturers Adopt Creative Marketing Campaigns To Promote Innovations
Key Trends and Developments
International Players Look for Growth Opportunities in Brazil
Convenience and Cleaning Power: Women's New Demands for Home Care Products
Good Sensations in Home Care: Fragrances Make Their Way Into Home Care Products
Environmental Concerns Drive Manufacturers Attention To Packaging
Creative Marketing Campaigns Help Drive Sales of Innovative Products
Market Indicators
Table 18 Households 2007-2012
Market Data
Table 19 Sales of Home Care by Category: Value 2007-2012
Table 20 Sales of Home Care by Category: % Value Growth 2007-2012
Table 21 Home Care Company Shares 2008-2012
Table 22 Home Care Brand Shares 2009-2012
Table 23 Penetration of Private Label by Category 2007-2012
Table 24 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 25 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 26 Forecast Sales of Home Care by Category: Value 2012-2017
Table 27 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Sources
Summary 26 Research Sources

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