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Laundry Care in Brazil

  • ID: 228527
  • April 2016
  • Region: Brazil
  • 31 pages
  • Euromonitor International
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2015 was a negative year for several fast-moving consumer goods categories in Brazil due to reduced disposable income among consumers, driven by higher-than-expected inflation and a strong rise in unemployment, but the laundry care category proved resilient. Despite below-inflation value growth, laundry care continued to grow due to investments in product segmentation, a higher level of information available to end consumers, as well as packaging innovations.

The Laundry Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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LAUNDRY CARE IN BRAZIL

April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2010-2015
Table 9 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 10 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 11 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 12 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 13 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 15 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Bombril SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 1 Bombril SA: Key Facts
Summary 2 Bombril SA: Operational Indicators
Competitive Positioning
Summary 3 Bombril SA: Competitive Position 2015
Procter & Gamble Do Brasil SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 4 Procter & Gamble Brasil Ltda: Key Facts
Summary 5 Procter & Gamble Brasil Ltda: Operational Indicators
Competitive Positioning
Summary 6 Procter & Gamble Brasil Ltda: Competitive Position 2015
Química Amparo Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 7 Química Amparo Ltda: Key Facts
Competitive Positioning
Summary 8 Química Amparo Ltda: Competitive Position 2015
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 9 Reckitt Benckiser (Brasil) Ltda: Key Facts
Competitive Positioning
Summary 10 Reckitt Benckiser (Brasil): Competitive Position 2015
Unilever Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 11 Unilever Brasil Ltda: Key Facts
Summary 12 Unilever Brasil Ltda: Operational Indicators
Competitive Positioning
Summary 13 Unilever Brasil Ltda: Competitive Position 2015
Executive Summary
Homecare Maintains Growth Despite General Market Deceleration
Segmentation and Greater Promotional Activity Underpin Growth
Brazilian Home Care Environment Increasingly Fragmented, Private Labels Gain Sales
Cash and Carry Channel Increases Relevance for Home Care
Homecare Expected To See Slower Growth Over Forecast Period
Key Trends and Developments
Decline in Purchasing Power Leads To Increased Promotion of Home Care
Will Brazil Ever Shift From Hand Dishwashing To Automatic Dishwashing?
Consumers Rely More on Bulk Shopping Through Cash and Carry for Home Care
Market Indicators
Table 17 Households 2010-2015
Market Data
Table 18 Sales of Home Care by Category: Value 2010-2015
Table 19 Sales of Home Care by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Home Care: % Value 2011-2015
Table 21 LBN Brand Shares of Home Care: % Value 2012-2015
Table 22 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 23 Distribution of Home Care by Format: % Value 2010-2015
Table 24 Distribution of Home Care by Format and Category: % Value 2015
Table 25 Forecast Sales of Home Care by Category: Value 2015-2020
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 14 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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Our Clients

  • Unilever N.V.
  • The Sun Products Corporation
  • S.C. Johnson & Son, Inc.
  • Henkel AG & Co. KGaA
  • Reckitt Benckiser Group plc
  • Procter & Gamble Co.