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Laundry Care in Brazil

  • ID: 228527
  • April 2015
  • Region: Brazil
  • 36 pages
  • Euromonitor International

Although disposable income declined in 2014 due to inflation, rising income and manufacturers’ investments in product and packaging innovations stimulated sales of laundry care in the review period. There was a continuing trend of migration from powder detergents to liquid detergents, causing manufacturers to invest increasingly in innovation and marketing.

The Laundry Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

LAUNDRY CARE IN BRAZIL

April 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2009-2014
Category Data
Table 2 Sales of Laundry Aids by Category: Value 2009-2014
Table 3 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 4 Sales of Laundry Detergents by Category: Value 2009-2014
Table 5 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 6 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2009-2014
Table 7 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2009-2014
Table 8 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 9 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 10 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 11 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 12 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 14 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019
Bombril SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 1 Bombril SA: Key Facts
Summary 2 Bombril SA: Operational Indicators
Company Background
Production
Summary 3 Bombril SA: Production Statistics 2014
Competitive Positioning
Summary 4 Bombril SA: Competitive Position 2014
Flora Produtos De Higiene E Limpeza Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 5 Flora Produtos de Higiene e Limpeza Ltda: Key Facts
Company Background
Production
Summary 6 Flora Produtos de Higiene e Limpeza: Production Statistics 2014
Competitive Positioning
Summary 7 Flora Produtos de Higiene e Limpeza: Competitive Position 2014
Química Amparo Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 8 Química Amparo Ltda: Key Facts
Company Background
Production
Summary 9 Química Amparo Ltda: Production Statistics 2014
Competitive Positioning
Summary 10 Química Amparo Ltda: Competitive Position 2014
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 11 Reckitt Benckiser (Brasil) Ltda: Key Facts
Company Background
Production
Summary 12 Reckitt Benckiser (Brasil) Ltda: Production Statistics 2014
Competitive Positioning
Summary 13 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2014
Unilever Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 14 Unilever Brasil Ltda: Key Facts
Summary 15 Unilever Brasil Ltda: Operational Indicators
Company Background
Production
Summary 16 Unilever Brasil Ltda: Production Statistics 2014
Competitive Positioning
Summary 17 Unilever Brasil Ltda: Competitive Position 2014
Executive Summary
Home Care Sees Positive Growth in 2014
Purchase of High Added-value Products Slows Down
Home Care Is Led by Unilever, Reckitt Benckiser and Química Amparo
Consumption of Home Care Products Faces Concentrated Distribution
Moderate Volume Growth Expected in Forecast Period
Key Trends and Developments
Rising Income in Lower Classes Favours Home Care
Informality Continues To Be Popular
Regulation of Domestic Employees Does Not Affect Home Care Purchases
Market Indicators
Table 16 Households 2009-2014
Market Data
Table 17 Sales of Home Care by Category: Value 2009-2014
Table 18 Sales of Home Care by Category: % Value Growth 2009-2014
Table 19 NBO Company Shares of Home Care: % Value 2010-2014
Table 20 LBN Brand Shares of Home Care: % Value 2011-2014
Table 21 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 22 Distribution of Home Care by Format: % Value 2009-2014
Table 23 Distribution of Home Care by Format and Category: % Value 2014
Table 24 Forecast Sales of Home Care by Category: Value 2014-2019
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 18 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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