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Laundry Care in Brazil

  • ID: 228527
  • Report
  • January 2017
  • Region: Brazil
  • 33 pages
  • Euromonitor International
20 % OFF
until 31st Mar 2017
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Despite the economic downturn in Brazil, laundry care managed to maintain growth in current value sales in 2016. The continued focus of consumers on products that offer superior cleaning results helped to lift the performance of the entire category in this regard. However, overall current value growth was mainly driven by larger and more well-established categories such as liquid fabric softeners and automatic detergents.

The Laundry Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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LAUNDRY CARE IN BRAZIL

January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2011-2016
Table 9 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 10 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 11 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 12 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 13 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 15 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Bombril SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 1 Bombril SA: Key Facts
Summary 2 Bombril SA: Operational Indicators 2014-2016
Competitive Positioning
Summary 3 Bombril SA: Competitive Position 2016
Procter & Gamble Do Brasil SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 4 Procter & Gamble do Brasil SA: Key Facts
Competitive Positioning
Summary 5 Procter & Gamble do Brasil SA: Competitive Position 2016
Química Amparo Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 6 Química Amparo Ltda: Key Facts
Competitive Positioning
Summary 7 Química Amparo Ltda: Competitive Position 2016
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 8 Reckitt Benckiser (Brasil) Ltda: Key Facts
Competitive Positioning
Summary 9 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2016
Unilever Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 10 Unilever Brasil Ltda: Key Facts
Competitive Positioning
Summary 11 Unilever Brasil Ltda: Competitive Position 2016
Executive Summary
Home Care Continues To Develop Positively Despite Challenging Economic Scenario
Intensive Promotional Activity Helps To Sustain Demand for Home Care Products
Cheaper Brands From Smaller Players Gain Ground in Home Care
Warehouse Clubs Remains the Most Dynamic Distribution Channel in Home Care
Reasonably Positive Performance Projected for Home Care Over the Forecast Period
Key Trends and Developments
Trading Up and Trading Down Evident Across Different Home Care Categories
More Home Care Companies Turn To Fragrance As A Way To Attract Consumers
Penetration of Liquid Detergents Continues To Improve in Brazil, Albeit Gradually
Market Indicators
Table 17 Households 2011-2016
Market Data
Table 18 Sales of Home Care by Category: Value 2011-2016
Table 19 Sales of Home Care by Category: % Value Growth 2011-2016
Table 20 NBO Company Shares of Home Care: % Value 2012-2016
Table 21 LBN Brand Shares of Home Care: % Value 2013-2016
Table 22 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 23 Distribution of Home Care by Format: % Value 2011-2016
Table 24 Distribution of Home Care by Format and Category: % Value 2016
Table 25 Forecast Sales of Home Care by Category: Value 2016-2021
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 12 Research Sources
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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