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Laundry Care in Brazil Product Image

Laundry Care in Brazil

  • ID: 228527
  • April 2014
  • Region: Brazil
  • 37 pages
  • Euromonitor International

Rising income levels and manufacturers’ investments in product and packaging innovations stimulated sales of laundry care over the review period. There was a migration from powder detergents, which were once the only type of laundry detergent available in the country, to liquid detergents, causing manufacturers to increasingly invest in innovations and marketing and record growing revenues.

The Laundry Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

LAUNDRY CARE IN BRAZIL

April 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2008-2013
Category Data
Table 2 Sales of Laundry Care by Category: Value 2008-2013
Table 3 Sales of Laundry Care by Category: % Value Growth 2008-2013
Table 4 Sales of Laundry Aids by Category: Value 2008-2013
Table 5 Sales of Laundry Aids by Category: % Value Growth 2008-2013
Table 6 Sales of Laundry Detergents by Category: Value 2008-2013
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2008-2013
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2008-2013
Table 9 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2008-2013
Table 10 NBO Company Shares of Laundry Care: % Value 2009-2013
Table 11 LBN Brand Shares Laundry Care: % Value 2010-2013
Table 12 NBO Company Shares of Laundry Aids: % Value 2009-2013
Table 13 LBN Brand Shares of Laundry Aids: % Value 2010-2013
Table 14 NBO Company Shares of Laundry Detergents: % Value 2009-2013
Table 15 LBN Brand Shares of Laundry Detergents: % Value 2010-2013
Table 16 Forecast Sales of Laundry Care by Category: Value 2013-2018
Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2013-2018
Bombril SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 1 Bombril SA: Key Facts
Summary 2 Bombril SA: Operational Indicators
Company Background
Production
Summary 3 Bombril SA: Production Statistics 2013
Competitive Positioning
Summary 4 Bombril SA: Competitive Position 2013
Gtex Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 5 Gtex Brasil Ltda: Key Facts
Company Background
Production
Summary 6 Gtex Brasil Ltda: Production Statistics 2013
Competitive Positioning
Summary 7 Gtex Brasil Ltda: Competitive Position 2013
Química Amparo Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 8 Química Amparo Ltda: Key Facts
Summary 9 Química Amparo Ltda: Operational Indicators
Company Background
Production
Summary 10 Química Amparo Ltda: Production Statistics 2013
Competitive Positioning
Summary 11 Química Amparo Ltda: Competitive Position 2013
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 12 Reckitt Benckiser (Brasil) Ltda: Key Facts
Company Background
Production
Summary 13 Reckitt Benckiser (Brasil) Ltda: Production Statistics 2013
Competitive Positioning
Summary 14 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2013
Unilever Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 15 Unilever Brasil Ltda: Key Facts
Summary 16 Unilever Brasil Ltda: Operational Indicators
Company Background
Production
Summary 17 Unilever Brasil Ltda: Production Statistics 2013
Competitive Positioning
Summary 18 Unilever Brasil Ltda: Competitive Position 2013
Executive Summary
Sales of Home Care Products Grow in 2013
Hiring Domestic Employees Becomes More Expensive for Brazilian Households
Unilever Brasil, Reckitt Benckiser (brasil) and Química Amparo Have Leading Shares
Consumption of Home Care Products Has Concentrated Distribution
Over the Forecast Period, Sales Growth Is Expected To Slow Down Slightly
Key Trends and Developments
Brazilian Senate Approves New Regulation of Domestic Employees, Making Their Services More Expensive
Manufacturers Invest in Packaging Differentiation To Target Various Consumer Demands
Home Care Association Signs Sustainability Pact With the Ministry of Environment
Market Indicators
Table 18 Households 2008-2013
Market Data
Table 19 Sales of Home Care by Category: Value 2008-2013
Table 20 Sales of Home Care by Category: % Value Growth 2008-2013
Table 21 NBO Company Shares of Home Care: % Value 2009-2013
Table 22 LBN Brand Shares of Home Care: % Value 2010-2013
Table 23 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 24 Distribution of Home Care by Format: % Value 2008-2013
Table 25 Distribution of Home Care by Format and Category: % Value 2013
Table 26 Forecast Sales of Home Care by Category: Value 2013-2018
Table 27 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 19 Research Sources

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