Laundry Care in Russia

After a period of suppressed economic activity, growth returned to Russia once more. Recent years saw growth slowing in laundry care, despite the essential nature of some of the products in the category, as consumers traded down to cheaper products. However, laundry care again registered good growth, which stood at 11% in current value terms in 2011, with consumer spending hitting a high at the start of 2012, based on rising disposable incomes. The performance of laundry care was buoyed by...

Euromonitor International's Laundry Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop. SHOW LESS READ MORE >

LAUNDRY CARE IN RUSSIA
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2006-2011
Category Data
Table 2 Sales of Laundry Care by Category: Value 2006-2011
Table 3 Sales of Laundry Care by Category: % Value Growth 2006-2011
Table 4 Sales of Laundry Aids by Category: Value 2006-2011
Table 5 Sales of Laundry Aids by Category: % Value Growth 2006-2011
Table 6 Sales of Laundry Detergents by Category: Value 2006-2011
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
Table 9 Laundry Care Company Shares 2007-2011
Table 10 Laundry Care Brand Shares 2008-2011
Table 11 Laundry Aids Company Shares 2007-2011
Table 12 Laundry Aids Brand Shares 2008-2011
Table 13 Laundry Detergents Company Shares 2007-2011
Table 14 Laundry Detergents Brand Shares 2008-2011
Table 15 Forecast Sales of Laundry Care by Category: Value 2011-2016
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Aist Zao in Home Care (russia)
Strategic Direction
Key Facts
Summary 1 Aist ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Aist ZAO: Competitive Position 2011
Dombytkhim Zao in Home Care (russia)
Strategic Direction
Key Facts
Summary 3 Dombytkhim ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Dombytkhim ZAO: Competitive Position 2011
Nefis Cosmetics Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 5 Nefis Cosmetics OAO: Key Facts
Summary 6 Nefis Cosmetics OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Nefis Cosmetics OAO: Competitive Position 2011
Nevskaya Kosmetika Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 8 Nevskaya Kosmetika OAO: Key Facts
Summary 9 Nevskaya Kosmetika OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Nevskaya Kosmetika OAO: Competitive Position 2011
Stupinskiy Khimicheskiy Zavod Zao in Home Care (russia)
Strategic Direction
Key Facts
Summary 11 Stupinskiy Khimicheskiy Zavod ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Stupinskiy Khimicheskiy Zavod ZAO: Competitive Position 2011
Vesna Pkk Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 13 Vesna PKK OAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Vesna PKK OAO: Competitive Position 2011
Executive Summary
Hesitant Economic Recovery
Product Innovation Drives Value Gains
International Players Dominate
Modern Grocery Retailers Expand
Moderate Forecast Growth Anticipated
Key Trends and Developments
Russian Recovery Stalls
Modern Retail Formats Influence Growth in Home Care
Product Sophistication Drives Value Sales
Wealth Polarity Drives Growth in Appliances in Urban Areas
Home Care As A Lifestyle Choice
City Key Trends and Developments
Moscow
St Petersburg
Market Indicators
Table 17 Households 2006-2011
Market Data
Table 18 Sales of Home Care by Category: Value 2006-2011
Table 19 Sales of Home Care by Category: % Value Growth 2006-2011
Table 20 Sales of Home Care by City: Value 2006-2011
Table 21 Sales of Home Care by City: % Value Growth 2006-2011
Table 22 Home Care Company Shares 2007-2011
Table 23 Home Care Brand Shares 2008-2011
Table 24 Penetration of Private Label by Category 2006-2011
Table 25 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 26 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 27 Forecast Sales of Home Care by Category: Value 2011-2016
Table 28 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Table 29 Forecast Sales of Home Care by City: Value 2011-2016
Table 30 Forecast Sales of Home Care by City: % Value Growth 2011-2016
Sources
Summary 15 Research Sources