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Laundry Care in Singapore

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    Report

  • 22 Pages
  • February 2024
  • Region: Singapore
  • Euromonitor International
  • ID: 228545
As inflation continued to impact Singapore's economy in 2023, resulting in rising prices of many goods and services, local consumers started to carefully consider their purchasing decisions. Laundry care sales, encompassing popular products such as detergents, fabric softeners, and stain removers, started to reflect the broader trends of consumer behaviour in the local market. When inflationary pressures surge, prices start to rise and cast a shadow over consumer confidence and their purchasing.

The Laundry Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

LAUNDRY CARE IN SINGAPOREKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflation-driven unit price increases influence demand for laundry care
  • Rising environmental awareness among consumers drives eco-friendly innovation
  • Heightened hygiene concerns drive demand for antibacterial formulations
PROSPECTS AND OPPORTUNITIES
  • Producers of powder detergents must identify growth strategies to combat rise of liquid formats
  • Dynamic growth for liquid tablet format, driven by convenience and eco-conscious purchasing decisions
CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
  • Table 2 Sales of Laundry Care by Category: Value 2018-2023
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2018-2023
  • Table 4 Sales of Laundry Aids by Category: Value 2018-2023
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2018-2023
  • Table 6 Sales of Laundry Detergents by Category: Value 2018-2023
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
  • Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023
  • Table 9 NBO Company Shares of Laundry Care: % Value 2019-2023
  • Table 10 LBN Brand Shares of Laundry Care: % Value 2020-2023
  • Table 11 NBO Company Shares of Laundry Aids: % Value 2019-2023
  • Table 12 LBN Brand Shares of Laundry Aids: % Value 2020-2023
  • Table 13 NBO Company Shares of Laundry Detergents: % Value 2019-2023
  • Table 14 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
  • Table 15 Forecast Sales of Laundry Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
HOME CARE IN SINGAPORE
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 17 Households 2018-2023
MARKET DATA
  • Table 18 Sales of Home Care by Category: Value 2018-2023
  • Table 19 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 20 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 21 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 22 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 23 Distribution of Home Care by Format: % Value 2018-2023
  • Table 24 Distribution of Home Care by Format and Category: % Value 2023
  • Table 25 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 26 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources