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Laundry Care in Sweden
Euromonitor International, Aug 2011, Pages: 27
Concentrated liquid detergents saw increasing popularity among Swedish consumers in 2010. Convenience, along with recent product launches, such as Reckitt Benckiser’s Woolite brand (2008) and Ariel Actilift (2010) from Procter & Gamble, contributed to liquid detergents seeing faster retail volume and value sales growth compared to powder detergents in 2010. Despite this, powder detergents continued to account for a dominant type 75% share of laundry detergent retail value sales in 2010.
The Laundry Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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