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Laundry Care in Turkey

  • ID: 228552
  • March 2015
  • Region: Turkey
  • 35 pages
  • Euromonitor International

Political turmoil in Turkey’s neighbouring countries continued to have a negative influence on exports of Turkish laundry care products during 2014. Accordingly, many of the leading companies in the category switched their focus towards catering to domestic demand in order to boost sales and this led to price competition becoming increasingly intense among the companies operating in the category.

The Laundry Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

LAUNDRY CARE IN TURKEY

March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2009-2014
Category Data
Table 2 Sales of Laundry Care by Category: Value 2009-2014
Table 3 Sales of Laundry Care by Category: % Value Growth 2009-2014
Table 4 Sales of Laundry Aids by Category: Value 2009-2014
Table 5 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 6 Sales of Laundry Detergents by Category: Value 2009-2014
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 8 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2009-2014
Table 9 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 10 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 11 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 12 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 13 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 15 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019
Hayat Kimya Sanayi As in Home Care (turkey)
Strategic Direction
Key Facts
Summary 1 Hayat Kimya Sanayi AS: Key Facts
Company Background
Production
Summary 2 Hayat Kimya Sanayi AS: Production Statistics 2013
Competitive Positioning
Summary 3 Hayat Kimya Sanayi AS: Competitive Position 2014
Unilever Türk San Ve Tic As in Home Care (turkey)
Strategic Direction
Key Facts
Summary 4 Unilever Türk San ve Tic AS: Key Facts
Summary 5 Unilever Türk San ve Tic AS: Operational Indicators
Company Background
Production
Summary 6 Unilever Türk San ve Tic AS: Production Statistics 2013
Competitive Positioning
Summary 7 Unilever Türk San ve Tic AS: Competitive Position 2014
Uzay Kimya San Ltd in Home Care (turkey)
Strategic Direction
Key Facts
Summary 8 Uzay Kimya San Ltd: Key Facts
Summary 9 Uzay Kimya San Ltd: Operational Indicators
Company Background
Production
Private Label
Summary 10 Uzay Kimya San Ltd: Private Label Portfolio
Executive Summary
Growth in Home Care Slows Down During 2014
the Popularity of Multi-functional Home Care Products Increases
International Companies Continue To Dominate Home Care in 2014
Home Care Sales Through Convenience Stores Increases
Home Care Is Expected To Continue Recording Positive Value Growth Over the Forecast Period
Key Trends and Developments
Budget-friendly Products Come Into Prominence As Unit Prices Increase Rapidly
Leading Home Care Companies Consolidate Their Positions by Expanding Their Product Ranges
Turkish Consumers Demand More Natural Content As Health Concerns Increase
Market Indicators
Table 17 Households 2009-2014
Market Data
Table 18 Sales of Home Care by Category: Value 2009-2014
Table 19 Sales of Home Care by Category: % Value Growth 2009-2014
Table 20 NBO Company Shares of Home Care: % Value 2010-2014
Table 21 LBN Brand Shares of Home Care: % Value 2011-2014
Table 22 Distribution of Home Care by Format: % Value 2009-2014
Table 23 Distribution of Home Care by Format and Category: % Value 2014
Table 24 Forecast Sales of Home Care by Category: Value 2014-2019
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 11 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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