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Laundry Care in Turkey Product Image

Laundry Care in Turkey

  • Published: July 2013
  • Region: Turkey
  • 33 pages
  • Euromonitor International

In laundry care consumers continued to shift from standard to concentrated products. The majority of laundry detergents are concentrated, while in fabric softeners the shift accelerated in 2012. Manufacturers are promoting concentrated products by communicating benefits such as energy and money savings and environmentally-friendly aspects. However, especially in fabric softeners, consumers still tend to use large amounts, even if a smaller amount is sufficient to obtain the same results.

The Laundry Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), READ MORE >

LAUNDRY CARE IN TURKEY
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2007-2012
Category Data
Table 2 Sales of Laundry Care by Category: Value 2007-2012
Table 3 Sales of Laundry Care by Category: % Value Growth 2007-2012
Table 4 Sales of Laundry Aids by Category: Value 2007-2012
Table 5 Sales of Laundry Aids by Category: % Value Growth 2007-2012
Table 6 Sales of Laundry Detergents by Category: Value 2007-2012
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2007-2012
Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2007-2012
Table 9 Laundry Care Company Shares 2008-2012
Table 10 Laundry Care Brand Shares 2009-2012
Table 11 Laundry Aids Company Shares 2008-2012
Table 12 Laundry Aids Brand Shares 2009-2012
Table 13 Laundry Detergents Company Shares 2008-2012
Table 14 Laundry Detergents Brand Shares 2009-2012
Table 15 Forecast Sales of Laundry Care by Category: Value 2012-2017
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2012-2017
Hayat Kimya Sanayi As in Home Care (turkey)
Strategic Direction
Key Facts
Summary 1 Hayat Kimya Sanayi AS: Key Facts
Company Background
Production
Summary 2 Hayat Kimya Sanayi AS: Production Statistics 2012
Competitive Positioning
Summary 3 Hayat Kimya Sanayi AS: Competitive Position 2012
Uzay Kimya San Ltd in Home Care (turkey)
Strategic Direction
Key Facts
Summary 4 Uzay Kimya San Ltd: Key Facts
Summary 5 Uzay Kimya San Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Uzay Kimya San Ltd: Competitive Position 2012
Executive Summary
Home Care Records Strong Growth in 2012
New Products That Promise Multi-functionality Trigger Demand
Multinational Companies Continue To Dominate Home Care
Supermarkets Continues To Lead Distribution
Forecast Period Value Growth Tied To Sales of Laundry Care
Key Trends and Developments
Private Label's Retail Value Share Is Increasing
Latest Strategies To Grow Sales
Packaging Legislation
Companies Use Celebrities To Endorse Brands
Price Promotions
Market Indicators
Table 17 Households 2007-2012
Market Data
Table 18 Sales of Home Care by Category: Value 2007-2012
Table 19 Sales of Home Care by Category: % Value Growth 2007-2012
Table 20 Home Care Company Shares 2008-2012
Table 21 Home Care Brand Shares 2009-2012
Table 22 Penetration of Private Label by Category 2007-2012
Table 23 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 24 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 25 Forecast Sales of Home Care by Category: Value 2012-2017
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Sources
Summary 7 Research Sources

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