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Laundry Care in Turkey Product Image

Laundry Care in Turkey

  • Published: June 2014
  • Region: Turkey
  • 34 pages
  • Euromonitor International

In 2013, the majority of laundry detergents was concentrated. Manufacturers promoted concentrated detergents by emphasising its effectiveness and energy saving features. Although concentrated detergents does not require a pre-wash, Turkish consumers still use the pre-wash option with these detergents. Moreover, even if a smaller amount is necessary for laundry, customers tend to use higher amounts than required. This led to higher consumption rates and boosted growth of concentrated laundry...

The Laundry Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and READ MORE >

LAUNDRY CARE IN TURKEY

June 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2008-2013
Category Data
Table 2 Sales of Laundry Care by Category: Value 2008-2013
Table 3 Sales of Laundry Care by Category: % Value Growth 2008-2013
Table 4 Sales of Laundry Aids by Category: Value 2008-2013
Table 5 Sales of Laundry Aids by Category: % Value Growth 2008-2013
Table 6 Sales of Laundry Detergents by Category: Value 2008-2013
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2008-2013
Table 8 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2008-2013
Table 9 NBO Company Shares of Laundry Care: % Value 2009-2013
Table 10 LBN Brand Shares Laundry Care: % Value 2010-2013
Table 11 NBO Company Shares of Laundry Aids: % Value 2009-2013
Table 12 LBN Brand Shares of Laundry Aids: % Value 2010-2013
Table 13 NBO Company Shares of Laundry Detergents: % Value 2009-2013
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2010-2013
Table 15 Forecast Sales of Laundry Care by Category: Value 2013-2018
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2013-2018
Hayat Kimya Sanayi As in Home Care (turkey)
Strategic Direction
Key Facts
Summary 1 Hayat Kimya Sanayi AS: Key Facts
Company Background
Production
Summary 2 Hayat Kimya Sanayi AS: Production Statistics 2013
Competitive Positioning
Summary 3 Hayat Kimya Sanayi AS: Competitive Position 2013
Türk Henkel Kimya San Ve Tic As in Home Care (turkey)
Strategic Direction
Key Facts
Summary 4 Türk Henkel Kimya San ve Tic AS: Key Facts
Summary 5 Türk Henkel Kimya San ve Tic AS: Operational Indicators
Company Background
Production
Summary 6 Türk Henkel Kimya San ve Tic AS: Production Statistics 2013
Competitive Positioning
Summary 7 Türk Henkel Kimya San ve Tic AS: Competitive Position 2013
Unilever Türk San Ve Tic As in Home Care (turkey)
Strategic Direction
Key Facts
Summary 8 Unilever Sanayii ve Ticaret Türk AS: Key Facts
Summary 9 Unilever Sanayii ve Ticaret Türk AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Unilever Sanayii ve Ticaret Türk AS: Competitive Position 2013
Uzay Kimya San Ltd in Home Care (turkey)
Strategic Direction
Key Facts
Summary 11 Uzay Kimya San Ltd: Key Facts
Summary 12 Uzay Kimya San Ltd: Operational Indicators
Company Background
Production
Private Label
Summary 13 Uzay Kimya San LTD: Private Label Portfolio
Executive Summary
Home Care Records Strong Growth in 2013
New Products Promising Effective Cleaning and Hygiene With Pleasant Fragrances Trigger Demand
Multinational Companies Continue To Characterise Home Care
Supermarkets Continues To Lead Distribution
Home Care Is Expected To Register Positive Value and Volume Growth Over the Forecast Period
Key Trends and Developments
Growth Is Stimulated by New Product Launches Tailored To the Changing Needs and Concerns of Consumers
Turkish Consumer Emphasis on Hygiene and Cleanliness Drives Growth in Home Care
Marketing Activities by Leading Companies Boost Home Care Growth
Market Indicators
Table 17 Households 2008-2013
Market Data
Table 18 Sales of Home Care by Category: Value 2008-2013
Table 19 Sales of Home Care by Category: % Value Growth 2008-2013
Table 20 NBO Company Shares of Home Care: % Value 2009-2013
Table 21 LBN Brand Shares of Home Care: % Value 2010-2013
Table 22 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 23 Distribution of Home Care by Format: % Value 2008-2013
Table 24 Distribution of Home Care by Format and Category: % Value 2013
Table 25 Forecast Sales of Home Care by Category: Value 2013-2018
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 14 Research Sources

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