Surface Care in Austria

Euromonitor International, August 2012, Pages: 26

Busy lifestyles mean consumers face increasing time limitations to deal with household tasks. Consumers increasingly focus on their jobs and career objectives that require increasing commitment and longer working hours. Therefore, surface care continued growing, up 2% in 2011.

Euromonitor International's Surface Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Surface Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN AUSTRIA
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2006-2011
Table 2 Sales of Surface Care by Category: % Value Growth 2006-2011
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2006-2011
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2006-2011
Table 5 Surface Care Company Shares 2007-2011
Table 6 Surface Care Brand Shares 2008-2011
Table 7 Household Care Wipes and Floor Cleaning Systems Company Shares 2007-2011
Table 8 Household Care Wipes and Floor Cleaning Systems Brand Shares 2008-2011
Table 9 Forecast Sales of Surface Care by Category: Value 2011-2016
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
Delta Pronatura Dr Krauss & Dr Beckmann GmbH & Co in Home Care (austria)
Strategic Direction
Key Facts
Summary 1 Delta Pronatura Dr Krauss & Dr Beckmann GmbH & Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Delta Pronatura Dr Krauss & Dr Beckmann GmbH & Co: Competitive Position 2011
Erdal GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 3 Erdal GmbH: Key Facts
Summary 4 Erdal GmbH: Operational Indicators
Company Background
Production
Summary 5 Erdal GmbH: Production Statistics 2011
Competitive Positioning
Summary 6 Erdal GmbH: Competitive Position 2011
Executive Summary
Volume Sales Drop Due To Success of Concentrated, Multifunctional Products
Sustainability Increasingly Matters
Power of International Brand Manufacturers Remains Unbroken
Internet Retailing Yet To Really Take Off in Austria for Home Care Products
"green", Multifunctional Variants Will Resist Stagnation in the Forecast Period
Key Trends and Developments
Consumers in Their 20s Drive Demand for Convenient Formats in Home Care
Sustainability and Care for the Environment: Growing Themes in Home Care
Ageing Society Favours Branded Products
Private Label Is Aided by Consumer Polarisation
Time-poor Consumers Seek Quicker Cleaning Solutions
Market Indicators
Table 11 Households 2006-2011
Market Data
Table 12 Sales of Home Care by Category: Value 2006-2011
Table 13 Sales of Home Care by Category: % Value Growth 2006-2011
Table 14 Sales of Home Care by Region: Value 2006-2011
Table 15 Sales of Home Care by Region: % Value Growth 2006-2011
Table 16 Home Care Company Shares 2007-2011
Table 17 Home Care Brand Shares 2008-2011
Table 18 Penetration of Private Label by Category 2006-2011
Table 19 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 20 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 21 Forecast Sales of Home Care by Category: Value 2011-2016
Table 22 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 7 Research Sources

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