Surface Care in Brazil

Euromonitor International, August 2012, Pages: 46

Rising incomes positively impacted sales of surface care products. Whilst lower-income groups tended to increase the volume of basic products purchased, middle- and higher-income consumers purchased added-value products, bringing greater comfort and convenience to their home. In addition, the development of new housing projects played a part in the good performance of the category, with people caring more about the cleanliness of their homes.

Euromonitor International's Surface Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Surface Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN BRAZIL
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2006-2011
Table 2 Sales of Surface Care by Category: % Value Growth 2006-2011
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2006-2011
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2006-2011
Table 5 Surface Care Company Shares 2007-2011
Table 6 Surface Care Brand Shares 2008-2011
Table 7 Household Care Wipes and Floor Cleaning Systems Company Shares 2007-2011
Table 8 Household Care Wipes and Floor Cleaning Systems Brand Shares 2008-2011
Table 9 Forecast Sales of Surface Care by Category: Value 2011-2016
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
Bombril SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 1 Bombril SA: Key Facts
Summary 2 Bombril SA: Operational Indicators
Company Background
Production
Summary 3 Bombril SA: Production Statistics 2011
Competitive Positioning
Summary 4 Bombril SA: Competitive Position 2011
Cera Ingleza Indústria E Comércio Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 5 Cera Ingleza Indústria e Comércio Ltda: Key Facts
Company Background
Production
Summary 6 Cera Ingleza Indústria e Comércio Ltda: Production Statistics 2011
Competitive Positioning
Summary 7 Cera Ingleza Indústria e Comércio Ltda: Competitive Position 2011
Ceras Johnson Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 8 Ceras Johnson Ltda: Key Facts
Company Background
Production
Summary 9 Ceras Johnson Ltda: Production Statistics 2011
Competitive Positioning
Summary 10 Ceras Johnson Ltda: Competitive Position 2011
Flora Produtos De Higiene E Limpeza Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 11 Flora Produtos de Higiene e Limpeza Ltda: Key Facts
Company Background
Production
Summary 12 Flora Produtos de Higiene e Limpeza Ltda: Production Statistics 2011
Competitive Positioning
Summary 13 Flora Produtos de Higiene e Limpeza Ltda: Competitive Position 2011
Gtex Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 14 Gtex Brasil Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 15 Gtex Brasil Ltda: Competitive Position 2011
Hypermarcas SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 16 Hypermarcas SA: Key Facts
Summary 17 Hypermarcas SA: Operational Indicators
Company Background
Production
Summary 18 Hypermarcas SA: Production Statistics 2011
Competitive Positioning
Summary 19 Hypermarcas SA: Competitive Position 2011
Química Amparo Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 20 Química Amparo Ltda: Key Facts
Summary 21 Química Amparo Ltda: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 22 Química Amparo Ltda: Competitive Position 2011
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 23 Reckitt Benckiser (Brasil) Ltda: Key Facts
Company Background
Production
Summary 24 Reckitt Benckiser (Brasil) Ltda: Production Statistics 2011
Competitive Positioning
Summary 25 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2011
Unilever Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 26 Unilever Brasil Ltda: Key Facts
Summary 27 Unilever Brasil Ltda: Operational Indicators
Company Background
Production
Summary 28 Unilever Brasil Ltda: Production Statistics 2011
Competitive Positioning
Summary 29 Unilever Brasil Ltda: Competitive Position 2011
Executive Summary
Higher-value Products Drive Sales in Home Care
Growing Demand for Convenient Products
Investment in Acquisition To Remain Competitive
Grocery Retailers Dominates the Distribution of Home Care Products
Value-added Products Will Continue To Push Up Sales
Key Trends and Developments
Investment in Acquisitions and Product Extensions To Remain Competitive
Informality and Home-made Products Are Challenges To Home Care
Consumers Look for Convenience and Efficiency in Home Care Products
the Rise of Eco-friendly Products Is Encouraged by the National Policy on Solid Waste
Market Indicators
Table 11 Households 2006-2011
Market Data
Table 12 Sales of Home Care by Category: Value 2006-2011
Table 13 Sales of Home Care by Category: % Value Growth 2006-2011
Table 14 Home Care Company Shares 2007-2011
Table 15 Home Care Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Home Care by Category: Value 2011-2016
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 30 Research Sources

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