Surface Care in France

Euromonitor International, August 2012, Pages: 40

No major evolution in volume terms was observed within this market in 2011. In line with earlier years, consumers continued to prefer multi-purpose cleaners that can be used in different types of home surfaces and consequently reduced the number of surface care products they stocked at home. This consumer behaviour stemmed from both budget concerns and lack of time to clean their home. However, for some specific surfaces, consumers still chose products better adapted and perceived as being more...

Euromonitor International's Surface Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Surface Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN FRANCE
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2006-2011
Table 2 Sales of Surface Care by Category: % Value Growth 2006-2011
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2006-2011
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2006-2011
Table 5 Surface Care Company Shares 2007-2011
Table 6 Surface Care Brand Shares 2008-2011
Table 7 Household Care Wipes and Floor Cleaning Systems Company Shares 2007-2011
Table 8 Household Care Wipes and Floor Cleaning Systems Brand Shares 2008-2011
Table 9 Forecast Sales of Surface Care by Category: Value 2011-2016
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
Bolton Solitaire SA in Home Care (france)
Strategic Direction
Key Facts
Summary 1 BOLTON SOLITAIRE SA: Key Facts
Summary 2 BOLTON SOLITAIRE SA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 BOLTON SOLITAIRE SA: Competitive Position 2011
Colgate-Palmolive France SA in Home Care (france)
Strategic Direction
Key Facts
Summary 4 Colgate-Palmolive France SA: Key Facts
Summary 5 Colgate-Palmolive France SA: Operational Indicators
Company Background
Production
Summary 6 Colgate-Palmolive France SA: Production Statistics 2011
Competitive Positioning
Summary 7 Colgate-Palmolive France SA: Competitive Position 2011
Eau Écarlate SA in Home Care (france)
Strategic Direction
Key Facts
Summary 8 EAU ÉCARLATE SA: Key Facts
Company Background
Competitive Positioning
Summary 9 EAU ÉCARLATE: Competitive Position 2011
Henkel France SA in Home Care (france)
Strategic Direction
Key Facts
Summary 10 Henkel France SA: Key Facts
Summary 11 Henkel France SA: Operational Indicators
Company Background
Production
Summary 12 Henkel France SA: Production Statistics 2011
Competitive Positioning
Summary 13 Henkel France SA: Competitive Position 2011
Novamex SA in Home Care (france)
Strategic Direction
Key Facts
Summary 14 Novamex SA: Key Facts
Summary 15 Novamex SA: Operational Indicators
Company Background
Production
Summary 16 Novamex SA: Production Statistics 2011
Competitive Positioning
Summary 17 NOVAMEX SA: Competitive Position 2011
Procter & Gamble France Snc in Home Care (france)
Strategic Direction
Key Facts
Summary 18 Procter & Gamble France SNC: Key Facts
Summary 19 Procter & Gamble France SNC: Operational Indicators
Company Background
Production
Summary 20 Procter & Gamble France SNC: Production Statistics 2011
Competitive Positioning
Summary 21 Procter & Gamble France SNC: Competitive Position 2011
Reckitt Benckiser France SA in Home Care (france)
Strategic Direction
Key Facts
Summary 22 Reckitt Benckiser France SA: Key Facts
Summary 23 Reckitt Benckiser France SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 Reckitt Benckiser France SA: Competitive Position 2011
Unilever France SA in Home Care (france)
Strategic Direction
Key Facts
Summary 25 Unilever France SA: Key Facts
Summary 26 Unilever France SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 27 Unilever France SA: Competitive Position 2011
Werner & Mertz France SA in Home Care (france)
Strategic Direction
Key Facts
Summary 28 WERNER & MERTZ FRANCE SA: Key Facts
Summary 29 WERNER & MERTZ FRANCE SA: Operational Indicators
Company Background
Competitive Positioning
Summary 30 WERNER & MERTZ FRANCE SA: Competitive Position 2011
Executive Summary
Slower Value Sales Growth in 2011
"green" Trend Gains in Importance
Unilever Reinforces Its Leadership in 2011
French Consumers Prefer Grocery Retailers for Home Care Purchases
Negative Growth Expected Between 2011 and 2016
Key Trends and Developments
"green" Trend Reinforced Within the Home Care Market
the Weak Economic Context Impacts Sales of Home Care Products
Hectic Lifestyles and Urbanisation Lead To Lower Sales of Surface Care
Unit Prices Affected by Higher Production Costs
High Potential for Growth of Dishwashing Products in France
Market Indicators
Table 11 Households 2006-2011
Market Data
Table 12 Sales of Home Care by Category: Value 2006-2011
Table 13 Sales of Home Care by Category: % Value Growth 2006-2011
Table 14 Home Care Company Shares 2007-2011
Table 15 Home Care Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Home Care by Category: Value 2011-2016
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 31 Research Sources

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