Surface Care in South Korea

Euromonitor International, September 2012, Pages: 30

Surface care increased by 4% in current value terms in 2011, along with rising concern regarding hygiene. Demand for surface care products tends to increase in the spring, affected by yellow dust from China and Mongolia. The radiation exposure from Japan also resulted in growth in surface care, due to worries about personal health and the environment in the home. Meanwhile, multifunctional products continued to gain popularity compared with products focused on specific areas of the home, due to...

Euromonitor International's Surface Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Surface Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN SOUTH KOREA
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2006-2011
Table 2 Sales of Surface Care by Category: % Value Growth 2006-2011
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2006-2011
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2006-2011
Table 5 Surface Care Company Shares 2007-2011
Table 6 Surface Care Brand Shares 2008-2011
Table 7 Household Care Wipes and Floor Cleaning Systems Company Shares 2007-2011
Table 8 Household Care Wipes and Floor Cleaning Systems Brand Shares 2008-2011
Table 9 Forecast Sales of Surface Care by Category: Value 2011-2016
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
Aekyung Industrial Co Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 1 Aekyung Industrial Co Ltd: Key Facts
Summary 2 Aekyung Industrial Co Ltd: Operational Indicators
Company Background
Production
Summary 3 Aekyung Industrial Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 4 Aekyung Industrial Co Ltd: Competitive Position 2011
Lg Household & Health Care Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 5 LG Household & Health Care Ltd: Key Facts
Summary 6 LG Household & Health Care Ltd: Operational Indicators
Company Background
Production
Summary 7 LG Household & Health Care Ltd: Production Statistics 2011
Competitive Positioning
Summary 8 LG Household & Health Care: Competitive Position 2011
Pigeon Corp in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 9 Pigeon Corp: Key Facts
Summary 10 Pigeon Corp: Operational Indicators
Company Background
Production
Summary 11 Pigeon Corp: Production Statistics 2011
Competitive Positioning
Summary 12 Pigeon Corp: Competitive Position 2011
Sugar Bubble Co Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 13 Sugar Bubble Co Ltd: Key Facts
Summary 14 Sugar Bubble Co Ltd: Operational Indicators
Company Background
Production
Summary 15 Sugar Bubble Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 16 Sugar Bubble Co Ltd: Competitive Position 2011
Executive Summary
Growth Is Driven by Value-added Products
High Demand for Hygiene After the Japanese Earthquake
Pigeon Corp's Slump Positively Affects Other Players
Sales Through Hypermarkets Steadily Increase in South Korea
Launches of Value-added Products Are Expected To Push Growth in Home Care
Key Trends and Developments
Value-added Products Are Key To Growth
Radiation Exposure From Japan Affects Home Care Consumption
Premiumisation Is Seen in Baby-related Home Care Products
More Korean People Enjoy Outdoor Activities
Environmental Consciousness Is Advanced Amongst Korean Consumers
Market Indicators
Table 11 Households 2006-2011
Market Data
Table 12 Sales of Home Care by Category: Value 2006-2011
Table 13 Sales of Home Care by Category: % Value Growth 2006-2011
Table 14 Home Care Company Shares 2007-2011
Table 15 Home Care Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Home Care by Category: Value 2011-2016
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 17 Research Sources

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