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Toys and Games in Mexico Product Image

Toys and Games in Mexico

  • Published: November 2009
  • 27 pages
  • Euromonitor International

The Toys and Games in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage includes: traditional toys and games and video games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the toys and games industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Toys and Games in Mexico
Euromonitor International
November 2009
List of Contents and Tables
Executive Summary
Global Crisis Affects Market Performance
Video Games Increase Relative Weight in the Market
Formal Market Becomes Stronger
Mixed Retailers Use Financing Options To Increase Their Sales
Expected Recovery Late in 2010
Key Trends and Developments
Global Macroeconomic Crisis Affects Markets Performance
Multinational Firms Dominate the Competitive Landscape
Illegal Market Contained But Remains the Main Enemy for Domestic Firms
Government Supports Product Development and Innovation
Video Games Sales Support Market Growth
Traditional Toy Stores Go Online
Market Data
Table 1 Sales of Toys and Games by Sector: Value 2004-2009
Table 2 Sales of Toys and Games by Sector: % Value Growth 2004-2009
Table 3 Sales of Toys and Games by Distribution Format: % Analysis 2004-2009
Table 4 Toys and Games Company Shares by Value 2004-2008
Table 5 Forecast Sales of Toys and Games by Sector: Value 2009-2014
Table 6 Forecast Sales of Toys and Games by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Algara SA De Cv
Strategic Direction
Key Facts
Summary 2 ALGARA SA DE CV: Key Facts
Company Background
Production
Competitive Positioning
Hasbro De México SA De Cv
Strategic Direction
Lego Mexico SA De Cv
Strategic Direction
Key Facts
Summary 3 LEGO MEXICO SA DE CV: Key Facts
Company Background
Production
Competitive Positioning
Mattel México SA De Cv
Strategic Direction
Key Facts
Summary 4 MATTEL DE MÉXICO SA DE CV: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 MATTEL DE MEXICO SA DE CV: Competitive Position 2008
Salver Mexicana SA De Cv
Strategic Direction
Key Facts
Summary 6 SALVER MEXICANA SA DE CV Key Facts
Company Background
Production
Competitive Positioning
Summary 7 SALVER MEXICANA SA DE CV: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 8 New Product Launches 2008-2009
Sector Data
Table 7 Sales of Traditional Toys and Games by Subsector: Value 2004-2009
Table 8 Sales of Traditional Toys and Games by Subsector: % Value Growth 2004-2009
Table 9 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2004-2009
Table 10 Traditional Toys and Games Company Shares by Value 2004-2008
Table 11 Forecast Sales of Traditional Toys and Games by Subsector: Value 2009-2014
Table 12 Forecast Sales of Traditional Toys and Games by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 9 New Product Launches 2008-2009
Sector Data
Table 13 Sales of Video Games by Subsector: Value 2004-2009
Table 14 Sales of Video Games by Subsector: % Value Growth 2004-2009
Table 15 Sales of Video Games by Distribution Format: % Analysis 2004-2009
Table 16 Video Games Company Shares by Value 2004-2008
Table 17 Forecast Sales of Video Games by Subsector: Value 2009-2014
Table 18 Forecast Sales of Video Games by Subsector: % Value Growth 2009-2014

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