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Vitamins and Dietary Supplements in Portugal Product Image

Vitamins and Dietary Supplements in Portugal

  • Published: September 2012
  • 37 pages
  • Euromonitor International

The performance of vitamins and dietary supplements in Portugal has been severely affected by the country’s precarious economic reality. Vitamins and dietary supplements are not considered essential and are mostly sought when symptoms occur or whenever recommended by a doctor. In addition, lack of product innovation and promotion inhibit growth in Portugal.

Euromonitor International's Vitamins and Dietary Supplements in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

VITAMINS AND DIETARY SUPPLEMENTS IN PORTUGAL
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2011
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2006-2011
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2006-2011
Table 3 Dietary Supplements by Positioning 2006-2011
Table 4 Vitamins and Dietary Supplements Company Shares by Value 2007-2011
Table 5 Vitamins and Dietary Supplements Brand Shares by Value 2008-2011
Table 6 Vitamins Brand Shares by Value 2008-2011
Table 7 Dietary Supplements Brand Shares by Value 2008-2011
Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Coutinho & Alexandre Lda in Consumer Health (portugal)
Strategic Direction
Key Facts
Summary 2 Coutinho & Alexandre Lda: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Coutinho & Alexandre Lda: Competitive Position 2011
Distrifa- Soluções De Saude Lda in Consumer Health (portugal)
Strategic Direction
Key Facts
Summary 4 Distrifa - Soluções de Saude Lda: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Distrifa - Soluções de Saude Lda: Competitive Position 2011
Laboratório Medinfar Produtos Farmacêuticos SA in Consumer Health (portugal)
Strategic Direction
Key Facts
Summary 6 Laboratório Medinfar Produtos Farmacêuticos SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Laboratório Medinfar Produtos Farmacêuticos SA: Competitive Position 2011
Natiris-centro Dietetico Lda in Consumer Health (portugal)
Strategic Direction
Key Facts
Summary 8 Natiris-Centro Dietetico Lda: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Natiris-Centro Dietetico Lda: Competitive Position 2011
Executive Summary
Sales Moderately Growing Despite Poor Economic Conditions
Obesity Rates Rising
Vitamins and Dietary Supplements Benefits From Increasingly Hectic Lifestyles
International Players Still Dominate Consumer Health
Economic Crisis Inhibits Major Growth
Key Trends and Developments
Consumers Still Largely Influenced by Chemists/pharmacists' Advice
Domestic Players Still Representing No Threat To Multinationals in the OTC Market
Hectic Lifestyle Benefiting Multivitamins and Calming and Sleeping
Consumer Health Sales Immune To the Economic Storm
Obesity and Excess Weight in Portugal
Market Indicators
Table 10 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 11 Life Expectancy at Birth 2006-2011
Market Data
Table 12 Sales of Consumer Health by Category: Value 2006-2011
Table 13 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 14 Consumer Health Company Shares 2007-2011
Table 15 Consumer Health Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements' Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 10 OTC Healthcare Switches 2009-2011
Sources
Summary 11 Research Sources

CH06dsPT

Format Properties
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