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Wipes in Australia

  • ID: 228684
  • June 2016
  • Region: Australia
  • 23 pages
  • Euromonitor International
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Many Australians consider wipes to be easier to use and dispose of than surface care sprays, as well as more hygienic. This convenience factor remained the key driver of growth in current value sales for the entire wipes category in 2015.

The Wipes in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wipes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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WIPES IN AUSTRALIA

June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2010-2015
Table 2 Retail Sales of Wipes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Wipes: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Wipes: % Value 2012-2015
Table 5 Forecast Retail Sales of Wipes by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020
Kimberly-Clark Australia Pty Ltd in Tissue and Hygiene (australia)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark Australia Pty Ltd: Key Facts
Competitive Positioning
Summary 2 Kimberly-Clark Australia Pty Ltd: Competitive Position 2015
Executive Summary
Tissue and Hygiene Maintains Stable Growth in Retail Current Value Sales in 2015
Premium Private Label Products Show Promise
Leading Branded Manufacturers Face Growing Competition From Private Label
Supermarkets Channel Dominates Distribution But Faces Growing Competition
Muted Forecast Period Performance Projected for Tissue and Hygiene in Australia
Key Trends and Developments
Discounters Gain Ground in Retail Tissue and Hygiene Distribution
Manufacturers Continue To Strive for Differentiation in Marketing Strategies
Private Label Set To Gain As Economic Forecast Weakens Consumer Sentiment
Market Indicators
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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