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Wipes in Australia Product Image

Wipes in Australia

  • Published: May 2013
  • Region: Australia
  • 26 pages
  • Euromonitor International

Covering both home and personal care, wipes is a diverse sector that spans age and usage occasions, from baby wipes to cosmetic and intimate wipes in the personal wipes category, and various wet and dry cleaning occasions within home care, such as starter kits/sweepers/sticks within electro-static wipes and toilet care, furniture polish and window/glass wipes within impregnated wet wipes. On the whole, the home care category has generally experienced a stronger performance than personal care,...

Euromonitor International's Wipes in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution READ MORE >

WIPES IN AUSTRALIA
Euromonitor International
May 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2007-2012
Table 2 Retail Sales of Wipes by Category: % Value Growth 2007-2012
Table 3 Wipes Retail Company Shares 2008-2012
Table 4 Wipes Retail Brand Shares 2009-2012
Table 5 Forecast Retail Sales of Wipes by Category: Value 2012-2017
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2012-2017
Executive Summary
Retail Value Growth Slows As Discounting Characterises Much of 2012
Polarisation Plays Out in Toilet Paper
Global and Local Branded Players Battle With Private Label
Down, Down: the Lure of the Lowest Prices Drives Channel Shift
Incontinence A Standout Performer As Growth Forecast Sluggish
Key Trends and Developments
Consumer Sentiment Weak As World Economic Concerns Influence Local Outlook
Discounter Aldi Challenges the Supermarket Duopoly Status Quo
Dollar Deals: the High Australian Dollar and Its Impact on the Industry
A Demographic Snapshot of Australian Tissue and Hygiene Consumers
Have Environmental Concerns Been Flushed Down the Toilet in 2012?
Market Indicators
Table 7 Birth Rates 2007-2012
Table 8 Infant Population 2007-2012
Table 9 Female Population by Age 2007-2012
Table 10 Total Population by Age 2007-2012
Table 11 Households 2007-2012
Table 12 Forecast Infant Population 2012-2017
Table 13 Forecast Female Population by Age 2012-2017
Table 14 Forecast Total Population by Age 2012-2017
Table 15 Forecast Households 2012-2017
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2007-2012
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
Table 18 Tissue and Hygiene Retail Company Shares 2008-2012
Table 19 Tissue and Hygiene Retail Brand Shares 2009-2012
Table 20 Penetration of Private Label by Category 2007-2012
Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown

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