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Wipes in Australia Product Image

Wipes in Australia

  • ID: 228684
  • June 2014
  • Region: Australia
  • 24 pages
  • Euromonitor International

In 2013, wipes grew by 5%, showing the strongest growth within the last four years and bringing sales to a total of A$244 million. Household care wipes showed 12% growth, with particularly strong 15% growth in all purpose cleaning wipes due to the convenience of these multipurpose products. Special wipes, such as furniture or bathroom wipes, are available but they are increasingly being replaced by the more convenient all purpose wipes. Consumers value convenience above all other factors when...

The Wipes in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wipes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

WIPES IN AUSTRALIA

June 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2008-2013
Table 2 Retail Sales of Wipes by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Retail Wipes: % Value 2009-2013
Table 4 LBN Brand Shares of Retail Wipes: % Value 2010-2013
Table 5 Forecast Retail Sales of Wipes by Category: Value 2013-2018
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2013-2018
Mcpherson's Consumer Products Pty Ltd in Tissue and Hygiene (australia)
Strategic Direction
Key Facts
Summary 1 McPherson's Consumer Products Pty Ltd: Key Facts
Summary 2 McPherson's Limited: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 McPherson's Consumer Products Pty Ltd: Competitive Position 2013
Reckitt Benckiser (australia) Pty Ltd in Tissue and Hygiene (australia)
Strategic Direction
Key Facts
Summary 4 Reckitt Benckiser Healthcare Australia Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Reckitt Benckiser Healthcare Australia Pty Ltd: Competitive Position 2013
Executive Summary
Ancillary Products Become Important
Supermarkets Apply Price Pressure
Large Companies Take Over
Internet Shopping Increasingly Popular
Value Growth Challenge
Key Trends and Developments
Complimentary Products
Substitute Goods
Internet Retailing
Market Indicators
Table 7 Birth Rates 2008-2013
Table 8 Infant Population 2008-2013
Table 9 Female Population by Age 2008-2013
Table 10 Total Population by Age 2008-2013
Table 11 Households 2008-2013
Table 12 Forecast Infant Population 2013-2018
Table 13 Forecast Female Population by Age 2013-2018
Table 14 Forecast Total Population by Age 2013-2018
Table 15 Forecast Households 2013-2018
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2008-2013
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2009-2013
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2010-2013
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2008-2013
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2008-2013
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2013
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Sources
Summary 6 Research Sources

Note: Product cover images may vary from those shown

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