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Wipes in Australia

  • ID: 228684
  • August 2015
  • Region: Australia
  • 22 pages
  • Euromonitor International

The strongest value growth was registered by impregnated wet wipes (12%), within which other impregnated wet wipes (13%) saw the strongest growth closely followed by the large category of all purpose cleaning wipes (12%). In surface care, consumers are increasingly switching to all purpose spray and gel cleaning solutions. The same trend is in wipes where specific wipes for particular chores such as toilet care or bathroom cleaning are replaced with all purpose cleaning wipes.

The Wipes in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wipes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

WIPES IN AUSTRALIA

August 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2009-2014
Table 2 Retail Sales of Wipes by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Retail Wipes: % Value 2010-2014
Table 4 LBN Brand Shares of Retail Wipes: % Value 2011-2014
Table 5 Forecast Retail Sales of Wipes by Category: Value 2014-2019
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2014-2019
Mcpherson's Consumer Products Pty Ltd in Tissue and Hygiene (australia)
Strategic Direction
Key Facts
Summary 1 McPherson's Consumer Products Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 McPherson's Consumer Products Pty Ltd: Competitive Position 2014
Executive Summary
Private Label Is Widespread
Cheap Or Expensive
the Price War Is Over
Innovation Or Marketing
Low Domestic Currency and Hygiene
Key Trends and Developments
the Battle for Shelf Space
Merchandising of Ancillary Products
New Look
Market Indicators
Table 7 Birth Rates 2009-2014
Table 8 Infant Population 2009-2014
Table 9 Female Population by Age 2009-2014
Table 10 Total Population by Age 2009-2014
Table 11 Households 2009-2014
Table 12 Forecast Infant Population 2014-2019
Table 13 Forecast Female Population by Age 2014-2019
Table 14 Forecast Total Population by Age 2014-2019
Table 15 Forecast Households 2014-2019
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Sources
Summary 3 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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