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Wipes in Ireland
Euromonitor International, Aug 2011, Pages: 41
Often seen as a superfluous luxury, wipes took a hit in 2010, as recession-hit Ireland got back to basics with household cleaning products and paper products. Value sales plummeted, as often expensive and highly innovative wipes were cast out in favour of more orthodox cleaning products. Prices also fell as grocery retailers stepped up their price war, and discounted leading brands of wipes such as Wet Ones, Pampers and Cif. A further drain on value growth came from private label, which...
The Wipes in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Household Care Wipes and Floor Cleaning Systems, Intimate Wipes, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Intimate Wipes, Standard Toilet Paper, Tablecloths.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wipes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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