- Language: English
- 590 Pages
- Published: May 2013
- Region: Global
UK B2C E-Commerce Report 2012
- ID: 2296023
- October 2012
- Region: United Kingdom, Great Britain
- 70 Pages
- yStats GmbH & Co. KG
Number of Online Shoppers in the UK continues to grow
Hamburg-based secondary market research specialist yStats.com presents in its latest ""UK B2C E-Commerce Report 2012"" interesting findings related to the British B2C E-Commerce market. Aside from trends, revenue figures and market shares, the report covers the most successful product categories, Internet user and online shopper figures and the top players dominating UK E-Commerce.
In the United Kingdom, not only does the number of Internet users continue to grow, but also the number of online shoppers. Whereas in 2010, two thirds of the British population ordered products and services online, in 2011 this figure increased to more than 70%, compared to an EU average of less than half of the population making online purchases.
Food and Fashion Items are important British E-Commerce Product Categories
In the first half of 2012, shoppers in the UK spent almost 35 billion GBP online, which shows a clear increase when compared to the previous year's figures. Forecasts for 2012 predict an increase in B2C E-Commerce revenue of a high one digit percentage figure in the UK. ""Fashion and sporting goods"" were the most popular product categories in 2011, followed by ""travel"" and ""household items"". Other successful product categories were ""movies/music"" and ""books and magazines"". Online food purchases are also becoming increasingly popular. Revenue from online food purchases is expected to grow by more than 10 % annually over the next few years. Fashion and clothing are likewise popular E-Commerce products in the UK. Almost half of all consumers make at least one purchase per month in this category. Aside from purchases, researching product information about fashion items is also a popular trend.
Significance of M-Commerce for B2C E-Commerce continues to grow
Mobile shopping is another growing trend in the UK. As much as 5% of all E-Commerce revenue is generated using mobile devices. Additionally, more than half of all smartphone users have made at least one purchase with their mobile phones. Safety and transaction speed are particularly important for consumers in this context. Furthermore, researching product related information with the help of a mobile phone is widespread in Great Britain.
Amazon is far ahead of the Competition
According to the ""UK B2C E-Commerce Report 2012"" by yStats.com in the UK, Amazon has the highest number of unique visitors, clearly ahead of generalists Argos and Tesco which combined have fewer unique visitors than Amazon alone. Generalist Asda is also very successful in the UK. B2C E-Commerce revenue generated by the company increased by more than one third from 2010 to 2011.
Daily Deal Websites also highly successful in Great Britain
The popularity of daily deal websites in Great Britain is soaring. In the first quarter of 2012, the top three market leaders Groupon, KGB Deals and LivingSocial sold almost 4 million coupons there, generating revenue of almost 200 million GBP. Also, third party websites informing about daily deals play an important role.
Overall, the B2C E-Commerce market in Great Britain is highly developed, which is reflected in decreasing revenue growth rates in the long term. However, there is still potential for growth, such as in M-Commerce and with daily deals.
- As online shopping becomes more and more popular in the UK, it is expected that almsot half of physical stores will be forced to close until 2020.
- B2C E-Commerce sales in the UK are expected to experience declining growth rates from 2013 on.
- “Clothes, Sports Goods” (41%) was the leading online product category among individuals in the UK in 2011, followed by “Travel and Holiday Accommodation” and “Household Goods”.
- Amazon.co.uk was the B2C E-Commerce website in the UK with most traffic in May 2012, followed by Argos.co.uk and Tesco.com.
- The three leading daily deal sites Groupon, KGB Deals, and LivingSocial sold almost 4 million daily deal coupons in the UK in Q1 2012.
- These market reports inform top managers about recent market trends and assist with strategic company decisions
- The authors provide secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- The author's international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- All research results delivered as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
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1. Management Summary
- B2C E-Commerce Trends in the UK, 2011/2012
- B2C E-Commerce Trends of Women in the UK, 2011/2012 and Popular Places for Online Shopping, in %, August 2012
- Online Clothing Shopping Trends in the UK, June 2012 and Share of Online Clothing Shopping on the total Clothing Shopping Market, in %, 2010 & 2012f
- Online Grocery Trends in the UK, October 2011, incl. Online Grocery Shopping Sales, in GBP billion, 2011f & 2016f
- Online Activities from Home in the UK, in % of Internet Users, October 2011
- Frequency of Shopping Online, in % of Online Shoppers, 2011
- Average per Capita Online Retail Spending of Online Shoppers in the UK, by Gender, in GBP, 2011
- Average weekly B2C E-Commerce Sales Value in the UK, in GBP million, May 2011 & May 2012
- Trends about Women in the UK in the Age Group 18-35 shopping online for Health and Beauty Products, 2012
- Breakdown of Online Payment Methods in the UK, by Frequency of Use, in %, Q1 2012
- Daily Deal Trends in the UK, Q1 2012 and Breakdown of Daily Deal Providers by Sector, in %, Q1 2012
- Mobile Online Shopping Trends in the UK, 2011/2012
- Mobile Retail Traffic Trends in the UK, Sept. 2011 and Breakdown of Visits to UK B2C E-Commerce Sites, by Mobile and Other, in %, Sept. 2011
- M-Commerce Trends in the UK, 2011 and How Consumers use their Mobile Phones to shop in the UK, in %, 2011
- Smartphone Users accessing Online Retail, in the EU5 and by Country, incl. the UK, incl. Year-on-Year Growth, Share of Smartphone Users, in % and Year-on-Year percentage Point Increase, May 2011 vs. May 2012
- Mobile Retail Website Conversion Rate in the UK, in % of Total Website Users, Q1 2011 & Q1 2012
- In-Store Mobile Shopping Activities in the UK, in % of Mobile Internet Users, January 2012
- B2C E-Commerce Sales in the UK, in USD billion and in % Growth, 2010-2016f
- Online Sales in the UK, in GBP billion and in % of Total Retail Turnover, 2011 & 2012f
- Online Retail Turnover in the UK, in GBP billion and in % of Total Retail Turnover, 2010 & 2016f
- Online Retail Spending in the UK, in GBP billion, 2010-2012f
- Online Retail Spending in the UK, in GBP billion, H1 2011 & H1 2012
- Share of B2C E-Commerce on total Retail Sales in the UK, in %, 2011 & 2012f
- Share of Online Grocery Shopping Sales on total Grocery Shopping Sales in the UK, in %, 2011f & 2016f
- Share of Mobile Online Sales on the total UK Online Sales Market, in %, Q4 2009 & Q4 2011
- Types of Goods and Services bought online in the UK, in % of Individuals, 2011
- Types of Goods and Services bought online in the UK, by Age Groups and Gender, in % of Individuals, 2011
- Types of Goods and Services bought online in the UK, in % of Online Shoppers, 2011
- Online Shopping Product Category Sales in the UK, in % Change, May 2012-Jun 2012 and Jun 2011-Jun 2012
- Average per Capita Spending of Online Shoppers on Goods and Services in the UK, by selected Products, in GBP, 2011
- Products and Services purchased via Smartphones in the UK, in % of Smartphone Owners, six Months to May 2010 and May 2012
6. Users / Shoppers
- Internet Users in the UK, in millions, Q2 2011-Q2 2012
- Individuals in Europe using the Internet, by Country, in %, 2009-2011
- Internet User Penetration in the UK, by Age Groups, in %, Q2 2012
- Internet and Broadband Household Penetration in Europe, by Country, in %, 2007, 2009 & 2011
- Fixed Broadband Subscribers in the UK, in Total (millions) and per 100 Inhabitants, compared to Germany, USA and the OECD Total, 2006-2011
- Broadband Subscribers in the UK, by Access Technology compared to the OECD Average in %, 2011
- Average Weekly Time Spent Online in the UK, in Minutes per Internet User, 2008, 2010 & 2011
- Share of Online Shoppers in the UK, compared to the EU27 Average, in %, 2006-2011
- EU Comparison of Online Shopper Penetration, by Country, in % of Population, 2011
- Top 100 UK B2C E-Commerce Websites, ranked by Unique Visitors (Users) from the UK, May 2012
- Rank 1: Profile of Amazon
- Rank 2: Profile of Argos
- Rank 3: Profile of Tesco
- Rank 4: Profile of Apple
- Rank 5: Profile of Marks & Spencer
- Rank 6: Profile of Next
- Rank 7: Profile of Asda
- Rank 8: Profile of Debenhams
- Rank 9: Profile of John Lewis
- Rank 10: Profile of B&Q