Real Estate Marketplaces Adapting Swiftly to Economic Turmoil
Despite economic turmoil, real estate marketplaces are poised to make a killing. Being quick off the mark in adapting to the chaos, the long-term changes are going to pay off. The fundamental shift away from listings to qualified seller leads is major.
In this 123-page report, we give you information to help you transform your business:
- Trends: Seller-leads lead the move to transactions, the state of IBuying, data capture, whether a general property site can win in rentals and more
- Company Spotlights: Real Web Group, Scout24, Zillow, Boomin’
- Companies to Watch: AqarMap and EmlakJet
- Top 50: The largest real estate marketplace and classified sites worldwide
- Top 35: The 35 highest-revenue real estate marketplaces worldwide
- Leading real estate marketplaces / classified companies in 66 countries, from A(rgentina) to Z(imbabwe)
Table of Contents
Executive summary
Samples
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Executive Summary
Falling home prices, rising rents, inflation, mortgage rate hikes are causing havoc this year for real estate marketplaces. But far from collapsing, the real estate marketplaces are adapting. Fast. And they’re making long-term changes that should lead to sustainable profitability.
The 2022 Real Estate Marketplaces Annual brings you the lay of the land for property portals - 123 pages of trends, strategies and tactics, companies to watch, mega-lists and our signature deep-dive analysis.
Three major developments mark an industry transformation: The shift to qualifying seller leads from listings. The turbulent business of IBuying. And the development of sophisticated data as a foundation for any marketplace.
“Lessons have been learned. This isn’t 2008. There’s serious investment into fundamental overhaul, into transactions and data, with many real estate marketplaces starting to develop significant returns,” said Executive Editor Peter M. Zollman.
The report ranks the Top 50 real estate marketplace and classified sites; it also includes data on the top marketplaces in 66 countries. We also rank the world’s Top 35 real estate marketplaces by revenue.
Zillow remains at the top despite its disastrous IBuying venture. How did it stay on top? The analyst Greg Spencer analyzes the company’s ups and downs, and ups again.
The report spotlights some of the world’s most interesting real estate marketplaces: Scout24, based in Germany; RealWebGroup, with 12 marketplaces in southern and eastern Europe, and Boomin’, from the U.K. Boomin’ went bust; the report analyzes why. It also covers “companies to watch,” AqarMap, which is betting big on data to build a property portal in Egypt, and EmlakJet, which is trying to make IBuying a success in Turkey.
The 2022 Real Estate Marketplaces Annual was produced with dozens of interviews and research into more than 260 companies.
Companies Mentioned
- 28hse.com
- 2Nabsh.com
- 4Zida.rs
- 58.com
- 591.com
- 99.co
- 999.md
- 99Acres
- Adevinta
- AloNhaDat.com.vn
- Anjuke
- AoCubo
- Apartment Finder
- Apartments.com
- AqarMap
- ArgenProp.com
- Asunnot.Oikotie.fi
- AtHome
- Avito.ma
- Avito.ru
- Aviv Group
- Axel Springer
- BatDongSan.com.vn
- Bayut
- BDHousing.com
- Belbex
- Benvi.mx
- BidMyListing
- BienIci.com
- Bikroy.com
- Boliga.dk
- BoligPortal.dk
- Boligsiden.dk
- Booli.se
- Boomin’
- BProperty.com
- BureauLocaux
- BuyRentKenya.com
- Casa.it
- Casavo
- Centris.ca
- Cian.ru
- CienCuadras.com
- Clikalia
- CoStar
- Craigslist
- Crozilla
- DabangApp.com
- Daft.ie
- DDProperty.com
- Divar.ir
- Dom.Ria.com
- Domain
- DomClick
- DomoVita.by
- Domy.pl
- DoorSteps.com
- DropOffer
- Dubizzle.com
- EBay-Kleinanzeigen.de
- EmlakJet
- Emoov
- EMPG
- Emporis
- Etuovi.com
- Fairfax Media
- Fang Holdings
- FangDD
- FincaRaiz.com.co
- Finn.no
- FlatFox.ch
- Flatfy.ua
- ForRent.com
- Fotocasa
- Funda.nl
- GhanaPropertyCentre.com
- GoFinland.fi
- GoHome.hr
- GoPlaceIt.com
- Gratka.pl
- Grupo Zap
- Gulf
- Habitaclia.com
- Hemnet.se
- HepsiEmlak
- Hogangnono.com
- Holdings
- HomeGate.ch
- Homes.com
- Homesnap
- HomeTrack
- HouseFun.com.tw
- Housing.com
- Houza
- Huispedia.nl
- Idealista
- ILab Ventures
- Immmo.at
- Immo.com
- Immobiliare.it
- ImmoNet.de
- ImmoTop.lu
- ImmoverKauf24
- ImmoWeb
- ImmoWelt
- Imobiliare.ro
- ImoRadar24.ro
- ImoVirtual.com
- IMyanmarHouse.com
- Indomio
- Ingatlan.com
- Inmuebles24.com
- IProperty.com.my
- JetSat
- Jmty.jp
- Jofogas
- Kaidee
- Kariyer.net
- KE Holdings
- Ke.com
- Kijiji.ca
- Kilid.com
- Kn.kz
- Koltozzbe.hu
- Komercyjne.pl
- Krisha.kz
- KupujemProdajem.com
- Lamudi
- Land.com
- Land.Naver.com
- Landea.gr
- LeadScope
- LeBonCoin.fr
- Leju
- Liberty Blue
- Lifull
- Logic-Immo.com
- LoopNet
- MagicBricks
- Makaan.com
- Marktplaats.nl
- MeilleursAgents (5-
- MeQasa.com
- MercadoLibre
- MetroCuadrado.com
- Milanuncios.com
- Morizon.pl
- Move Inc.
- Movoto
- Mubawab.ma
- MyHome.ie
- MyPropertyData
- Navent
- Naver
- NekretNine.rs
- Nepremicnine.net
- NettiMarkkina.com
- NettiMokki.com
- NewHome.ch
- News Corp.
- Nieruchomosci-Online.pl
- NigeriaPropertyCentre.com
- Njuskalo.hr
- Noweinwestycje.pl
- NPortal.pl
- Obido.pl
- Oferty.net
- Offerpad
- OLX
- OLX-Brazil
- OmanReal.com
- OneRoof.co.nz
- OnTheMarket
- Opcity
- OpenAgent
- Opendoor
- Otodom
- OTPOtthon.hu
- PBazaar.com
- Pisos.com
- Plot.gr
- PortalInmobiliario
- ProperPR
- Property Hunters
- Property.co.zw
- Property.com.au
- Property24
- PropertyFinder
- PropertyGuru
- PropertyPro.ng
- Propiedades.com
- PropTiger.com
- PropTrack
- Prosus
- PurpleBricks (63-
- QuintoAndar
- Ray White (12-
- Re.Kufar.by
- REA Group
- Real Web Group
- RealEstate.co.nz
- RealEstate.com.au
- RealEstate.Yahoo.co.jp
- RealEstateCroatia.com
- Realla.co.uk
- Realt.by
- Realtor.ca
- Realtor.com
- Realty.Daum.net
- Realty.Yandex.ru
- Recruit
- Redfin
- Rent.com
- Rent.ie
- RentHub.in.th
- Rieltor.ua
- Rightmove
- Rumah.com
- Rumah123.com
- RumahDijual.com
- Sahibinden
- Sakan.co
- Scout24
- SegundaMano
- SeLoger
- Semsarmasr.com
- ShowingTime
- Spacious.hk
- Spiti24.gr
- SpitoGatos Network
- SquareFoot.com.hk
- SquareYards
- SReality
- Storia.ro
- StreetEasy
- Styria Media Group
- Subito.it
- Suumo.jp
- TocToc.com
- Toimitilat.Kauppalehti.fi
- Tori.fi
- Tospitimou.gr
- Trade Me
- Trulia
- Ujotthon.hu
- UpNest
- Vendora.gr
- Vermietet.de
- Vivanuncios
- VivaReal.com.br
- Vuokraovi.com
- Weetas.com
- Westside Rentals
- Wg-Gesucht.de
- Willhaben
- Xe.gr
- Yapo.cl
- Z Holdings
- Zameen
- ZapImoveis
- ZenHomes
- ZigBang.com
- Zillow
- Zimmo.be
- Zingat
- Zolo.ca
- ZonaProp
- Zoopla
- Zumper
Methodology
The publisher has analysts on every continent except Antarctica and clients on every continent except Antarctica. The publisher relies on them, government filings, competitive analysis, interviews with industry insiders and experts, conversations with the companies being covered and external data such as SimilarWeb to provide extensive data and reporting on key topics.
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