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Vietnam Consumer Electronics Report Q4 2012 - Product Image

Vietnam Consumer Electronics Report Q4 2012

  • Published: November 2012
  • Region: Vietnam
  • 60 pages
  • Business Monitor International

BMI View:

We project that Vietnam consumer electronics spending will grow by about 19% in US dollar terms in 2012 to US$5.5bn. In Q112, sales of PCs, feature phones and smartphones were all down by a double-digit factor compared with the final quarter of 2011. Economic uncertainty exacerbated the usual decline in consumer spending following the Lunar New Year peak shopping season.

However, the country’s vast, underpenetrated rural market offers the most growth potential, with Hanoi and Ho Chi Minh City accounting for most sales. In 2011 Vietnamese retail demand for consumer electronics products grew robustly, despite pressure on consumer incomes from rising inflation. Growth areas include smartphones, where a surge in demand has been fuelled by lower prices, and flatscreen TV sets, which now comprise more than two-thirds of TV set sales.

Headline Expenditure Projections:

- Computer hardware sales: US$1.6bn in 2011 to US$1.8bn in 2012, +13% in US dollar terms.

Forecast in US dollar terms is unchanged, but due to lower prices tablets are expected to provide a strong growth area in 2012. AV sales: US$1.2bn in 2011 to US$1.4bn in 2012, +15% in US READ MORE >

Executive Summary 5

SWOT Analysis 7

Vietnam Consumer Electronics Market SWOT 7

Vietnam Electronics Industry SWOT 8

Vietnam Political SWOT 9

Vietnam Economic SWOT 10

Vietnam Business Environment SWOT 11

Asia Pacific Risk/Reward Ratings 12
Table: Asia-Pacific Risk/Reward Ratings, Q412 14

Consumer Electronics Market 15

Computers 16
Table: Computers: Demand, 2008-2016 16

AV Devices 20
Table: AV – Demand, 2009-2016 21

Mobile Handsets 22
Table: Mobile Handsets: Demand, 2008-2016 23

Consumer Electronics Industry 28
Table: Electronics Output, 2008-2016 29

Electronics Trade 29

Computers 33
Table: Vietnam Desktop Production (‘000 units) 33
Table: Computers: Production, 2008-2016 33

AV and Communications 34
Table: Communications: Production, 2008-2016 34

Handsets 34

Industry Forecast Scenario 37
Table: Consumer Electronics Overview; 2008-2016 38

Industry Trends And Developments 40

Government PC Programmes 40

Government Authority 42

Macroeconomic Forecast 44
Table: Vietnam - Economic Activity, 2011-2016 46

Competitive Landscape 47

Computers 47

AV Devices 49

Handsets 50

Country Snapshot 54
Table: Vietnam's Population By Age Group, 1990-2020 ('000) 55
Table: Vietnam's Population By Age Group, 1990-2020 (% of total) 56
Table: Vietnam's Key Population Ratios, 1990-2020 57
Table: Vietnam's Rural And Urban Population, 1990-2020 57

BMI Methodology 58

How We Generate Our Industry Forecasts 58

Electronics Industry 58

Sources 59

Note: Product cover images may vary from those shown

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