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Portugal Telecommunications Report Q4 2012 - Product Image

Portugal Telecommunications Report Q4 2012

  • Published: November 2012
  • Region: Portugal
  • 97 pages
  • Business Monitor International

BMI View:

While the Portuguese market has the second-highest penetration rate in the region, it lags behind other markets in terms of postpaid percentage, ARPU value and mobile broadband penetration. The market struggles to generate revenue on the same level as many of the European markets, given the lower GDP per capita than many other countries in the region.

Key Data:

-The mobile market lost 149,000 subscribers in Q212, according to data published by the operators. In the year to June 2012, net additions were positive – 112,000. The market grew by 0.1% y-o-y.

- Data from ANACOM show that, at the end of Q212, there were 4.5mn fixed-line accesses in Portugal,
a 0.9% y-o-y increase from Q211. Analogue lines fell by 5.8% from Q211 to 2.24mn at the end of Q212. The number of public payphones also fell, at a rate of 18.7% between Q211 and Q212.

- ANACOM data show that fixed broadband customers total 2.307mn, up 6.3% y-o-y. Dedicated mobile broadband subscribers decreased by 11.5% y-o-y, to1.045mn.

- In September 2012, it was revealed that ZON Multimedia and Optimus will likely merge, Optimus parent company Sonaecom deputy CEO, Miguel READ MORE >

Executive Summary 5

SWOT Analysis 6

Portugal Mobile Market SWOT Analysis 6

Portugal Wireline Market SWOT Analysis 7

Portugal Political SWOT 8

Portugal Economic SWOT 8

Western Europe Risk/Reward Ratings 9
Table: Western Europe Risk/Reward Ratings, Q412 12

Portugal 13

Mobile 14
Table: Portugal Telecoms Sector – Mobile – Historical Data & Forecasts 14

ARPU 16

Fixed Line 18
Table: Portugal Telecoms Sector – Fixed Line – Historical Data & Forecasts 18

Internet 19
Table: Portugal Telecoms Sector – Internet – Historical Data & Forecasts 19

Market Data Analysis 21

Mobile 21

Regional Perspective 21
Table: Portugal Mobile Market Regional Comparisons, 2011 21

Key Developments 22

Market Growth 22

Market Share 25
Table: Portuguese Mobile Market, Q212 26
Table: Portuguese Mobile Market Net Additions, Q111-Q212 26

Subscriber Mix 27

ARPU And MOU 28
Table: Portuguese Blended ARPU, Q110-Q212 (EUR/User/Month) 30

3G 30

4G 32

Mobile Content & Value-Added Services 34
Table: Portugal Mobile Market Overview 38
Table: TMN 38
Table: Vodafone Portugal 39
Table: Optimus 40

Mobile Content - Regional Outlook 41

Fixed Line 47
Table: Portugal – Growth Of Fixed-Line Accesses (‘000), 2011-2012 48
Table: Portugal – Operator Market Shares Of Accesses Installed At Customer Request (%) 49

Internet 50
Table: Portugal Broadband Market By Technology ('000) 50
Table: Portugal – Operator Market Shares Of Fixed Broadband Customers (%) 51

Next Generation Networks 53

WiMAX 54

LTE 55

Pay-TV 55
Table: Portugal Pay-TV Market by Technology ('000) 55
Table: Leading Pay-TV Operators 56

Converged Service Operator Tables 58
Table: Portugal Telecom 58
Table: Grupo ZON 59

Table- Sonaecom 60

Regulatory Environment 61

Overview 61

Portugal: Regulatory Bodies And Their Responsibilities 61

Industry Trends And Developments 62
Table: Market Developments, 2008-2012 63

Competitive Landscape 64

Key Players 64
Table: Key Players – Portugal Telecoms Sector 64
Table: Selected Operators – Financial Indicators 64

Portugal Telecom 65

TMN 69

Vodafone Portugal 71

Optimus Telecomunicações 74

Sonaecom 78

Regional Overview 81

Vendor Profile – Alcatel-Lucent 81

Demographic Forecast 86

Portugal's Population By Age Group, 1990-2020 ('000) 87

Portugal's Population By Age Group, 1990-2020 (% of total) 88

Portugal's Key Population Ratios, 1990-2020 89

Portugal's Rural And Urban Population, 1990-2020 89

BMI Telecoms Industry Glossary 90
Table: Telecommunications Glossary Of Terms 90

BMI Methodology 92

How We Generate Our Industry Forecasts 92

Risk/Reward Ratings Methodology 93
Table: Ratings Indicators 95

Weighting 96
Table: Weighting Of Indicators 96

Sources 96

Regional Overview
Vendor Profile – Alcatel-Lucent

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