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Saudi Arabia Consumer Electronics Report Q4 2012 - Product Image

Saudi Arabia Consumer Electronics Report Q4 2012

  • Published: November 2012
  • Region: Saudi Arabia
  • 55 pages
  • Business Monitor International

FEATURED COMPANIES

  • Axiom Telecom
  • Company Profiles
  • Eros Group
  • eXtra
  • Jumbo Electronics
  • MORE

BMI View:

Saudi consumer electronics spending will grow by about 7% in US dollar terms during 2012.

In 2012, wage hikes and government largesse should continue to provide a boon for consumer electronics sales. Demand will be supported by a favourable trading environment with Saudi King Abdullah’s US$93bn in handouts, including wage increases, supporting spending on big-ticket lifestyle products such as smartphones and flat-screen TV sets in 2011. Over BMI’s five-year forecast period, Saudi Arabia is forecast to be one of the strongest economies in the MENA region, and the country will continue to be a lucrative market for consumer electronics.

Headline Expenditure Projections:

Computer Hardware Sales: US$1.9bn in 2011 to US$2.1bn in 2012, +8% in US dollar terms. Forecast in US dollar terms unchanged following stronger than expected PC sales growth in 2011.

AV Sales: US$2.9bn in 2011 to US$3.2bn in 2012, +7% in US dollar terms. Forecast in US dollar terms unchanged, with flat-screen TV set sales the main growth area.

Handset Sales: US$1.0bn in 2011 to US$1.1bn in 2012, +6% in US dollar terms. Forecast in US dollar terms unchanged, READ MORE >

Executive Summary 5

SWOT Analysis 7

Saudi Arabia Consumer Electronics Market SWOT 7

Saudi Arabia Political SWOT 8

Saudi Arabia Economic SWOT 9

Saudi Arabia Business Environment SWOT 10

Risk/Reward Ratings 11

Middle East And Africa 11
Table: Middle East And Africa Risk/Reward Ratings, Q412 13

Consumer Electronics Market 14

Computers 14
Table: Computers: Demand, 2008-2016 14

AV 18
Table: AV Demand, 2009-2016 18

Mobile Handsets 20
Table: Mobile Handsets Demand, 2008-2016 20

Consumer Electronics Industry 24
Table: Saudi Arabia’s Distributors For Leading Brands 26

Industry Forecast Scenario 27

Consumer Electronics Market 27
Table: Consumer Electronics Overview, 2008-2016 27

Government Initiatives 29

Macroeconomic Forecast 33
Table: Saudi Arabia – Economic Activity, 2011-2016 36

Competitive Landscape 37

Computers 37

Handsets 39

AV 41

Company Profiles 42

Axiom Telecom 42

Jumbo Electronics 44

Eros Group 46

eXtra 48

Demographic Outlook 49
Table: Saudi Arabia's Population By Age Group, 1990-2020 ('000) 50
Table: Saudi Arabia's Population By Age Group, 1990-2020 (% of total) 51
Table: Saudi Arabia's Key Population Ratios, 1990-2020 52
Table: Saudi Arabia's Rural And Urban Population, 1990-2020 52

BMI Methodology 53

How We Generate Our Industry Forecasts 53

Electronics Industry 53

Sources 54

Company Profiles
Axiom Telecom
Jumbo Electronics
Eros Group
eXtra

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