Serbia Consumer Electronics Report Q4 2012

  • ID: 2299567
  • November 2012
  • Region: Serbia
  • 49 pages
  • Business Monitor International
1 of 4


  • Company Profiles
  • ComTrade
  • MORE

BMI View:

We project Serbian consumer electronics spending will contract by about 1% in US dollar terms in 2012 to US$1.1bn, with macroeconomic headwinds originating from the eurozone having put a brake on faster growth for now. Serbia is one of the poorest markets in Central and Eastern Europe, and stubbornly high unemployment will constrain household spending in the short term, while elevated inflation will impinge on real purchasing power. However, real wages performed better in H211 and outperformed retail sales, which contracted by 14.6% in real terms. Underlying economic growth, rising disposable income and the development of organised retail infrastructure are forecast to drive growth longer-term. Sales of flat-screen TV sets and feature-rich notebook computers will continue to benefit from falling prices and more aggressive vendor and distributor promotion.

Headline Expenditure Projections:

- Computer Hardware Sales: US$488mn in 2011 to US$446mn in 2012, -9% in US dollar terms. Forecast in US dollar terms downwardly revised due to macroeconomic factors and currency movements, but computer penetration is forecast to rise to above 20% by 2016.


Note: Product cover images may vary from those shown
2 of 4


  • Company Profiles
  • ComTrade
  • MORE

Executive Summary 5

SWOT Analysis 7

Serbia Consumer Electronics Market SWOT 7

Serbia Political SWOT 8

Serbia Economic SWOT 8

Serbia Business Environment SWOT 9

Risk/Reward Ratings 10
Table: CEE Consumer Electronics Risk/Reward Ratings, Q412 13

Consumer Electronics Market 14

Computers 15
Table: PC Sales, 2009-2016 15

AV Devices 18
Table: AV Sales, 2009-2016 18

Mobile Handsets 21
Table: Mobile Communications, 2009-2016 21

Consumer Electronics Industry 25
Table: Serbia Information & Communications Industry As % Of Gross Added Value Of The Economy (2004-2009) 25
Table: Serbian Manufacturing Industry Structure % Of manufacturing (2004-2009) 25
Table: Serbia ICT Industry – Key Metrics 26

ICT Context 26

Resources 26

Challenges 27

Foreign Investment 27

Sectors 28

Industry Forecast Scenario 29

Consumer Electronics Market 29
Table: Consumer Electronics Overview, 2009-2016 30

Industry Trends And Developments 32

Macroeconomic Forecast 34
Table: Serbia – GDP By Expenditure, Real Growth %, 2008-2016 37

Competitive Landscape 38

Computers 38

Video, Audio & Gaming 39

Mobile Handsets 40

Company Profiles 42

ComTrade 42

Country Snapshot 43
Table: Serbia's Population By Age Group, 1990-2020 ('000) 44
Table: Serbia's Population By Age Group, 1990-2020 (% of total) 45
Table: Serbia's Key Population Ratios, 1990-2020 46
Table: Serbia's Rural And Urban Population, 1990-2020 46

BMI Methodology 47

How We Generate Our Industry Forecasts 47

Electronics Industry 48

Sources 48

Note: Product cover images may vary from those shown
3 of 4

Company Profiles

Note: Product cover images may vary from those shown
4 of 4
Note: Product cover images may vary from those shown


  • Quick Help: The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.


If you have a more general question about our products please try our



Our Clients

  • Hewlett-Packard Company
  • Microsoft Corporation
  • Philips N.V.
  • SONY Corporation
  • Cypress Semiconductor Corporation
  • Panasonic Corporation