Malaysia Consumer Electronics Report Q4 2012
- ID: 2299577
- November 2012
- Region: Malaysia
- 51 pages
- Business Monitor International
We project that Malaysian consumer electronics spending will grow by about 7% in US dollar terms during 2012 to US$8.4bn, with strong sales of smartphones and LED TV sets reported in Q112. Despite a sharp moderation in consumer demand apparent in early 2012, we still expect that sales will remain relatively robust in these key consumer electronics product segments. However, growth in consumer goods imports slowed for the fourth consecutive month from 33.1% y-o-y in September to 19.9% in December and growth in outstanding credit card balances has also remained on a steady downtrend since January 2011. We expect this trend to continue as growing concerns over the outlook for employment in the export sector weigh on consumer confidence. Malaysia has also emerged as one of the fastest-growing regional smartphone markets and vendors will look to product innovation to drive revenue, with growth areas also including tablets and smart TV sets.
Headline Expenditure Projections:
Computer Hardware Sales: US$2.6bn in 2011 to US$2.7bn in 2012, +5% in US dollar terms. Forecast in US dollar terms unchanged, despite an expected moderation in economic growth and PC sales will be supported by the government's push for greater broadband penetration.
AV Sales: US$3.7bn in 2011 to US$3.9bn in 2012, +6% in US dollar terms. Forecast in US dollar terms downwardly revised due to macroeconomic factors with TV sets expected to provide the most dynamic development.
Handset Sales: US$1.4bn in 2011 to US$1.6bn in 2012, +13 in US dollar terms. Forecast in US dollar terms upwardly revised due to analyst modification with smartphones the main revenue growth driver.
Malaysia’s score was 62.5 out of 100.0, which gave it fourth place in our latest Asia CE RRR table. BMI expects rising Malaysia to remain a growth market, with rising penetration of consumer electronics devices such as smartphones and flat-screen TV sets.
Key Trends & Developments:
- In 2012 Malaysian PC sales will be supported by the government's push for greater broadband penetration and it has set an optimistic target of 75% by 2015. Malaysia's IT market is distinguished by a marked digital divide, which effectively creates two separate markets. In the Klang Valley area around Kuala Lumpur, a mature urban population surpasses even some developed nations in terms of IT adoption on some indicators.
- A combination of new technologies such as 3D, LED_ and internet-enabled TV, and more competitive pricing, should help support AV demand. Overall TV set sales growth has been declining in volume terms during the past few years because of increasing competition from other multimedia devices such as computers and mobile phones. The growing popularity of LED backlit TV and pay-per-view will drive revenue growth, due to the greater proportion of sales accounted for by high-end and large -screen models.
- Half the handset market is made up of the youth segment, defined as those who are younger than 24. This segment is therefore a key target for handset vendors and operators. The youth demographic regards handsets principally as lifestyle devices and are mainly prepaid subscribers Competition among the leading operators has intensified, with all three offering a broader range of product offerings and packages. SHOW LESS READ MORE >
Executive Summary 5
SWOT Analysis 7
Malaysia Consumer Electronics Market SWOT 7
Malaysia Electronics Industry SWOT 8
Malaysia Political SWOT 9
Malaysia Economic SWOT 10
Malaysia Business Environment SWOT 11
Risk/Reward Ratings 12
Asia Pacific Risk/Reward Ratings 12
Table: Asia Pacific Risk/Reward Ratings, Q412 14
Consumer Electronics Market 15
Table: Computers Sales, 2009-2016 15
Table: AV: Sales, 2009-2016 19
Mobile Handsets 22
Table: Mobile Communications, 2009-2016 22
Consumer Electronics Industry 25
Table: Electronics Output, 2009-2016 25
Table: Malaysian Electronics Exports, March 2011-Feb 2012 (MYRmn) 26
Table: Malaysian Consumer Electronics Manufacturing, March 2011-Feb 2012 (MYRmn) 27
Table: Malaysian Electronics and Electrical Products, March 2011 to Feb 2012 (MYRmn) 28
Table: Malaysian Semiconductors Exports, March 2011-Feb 2012 (MYRmn) 28
Industry Forecast Scenario 32
Table: Consumer Electronics Overview, 2009-2016 32
Industry Developments 34
Government Authority 35
Macroeconomic Forecast 36
Competitive Landscape 38
Demographic Outlook 45
Table: Malaysia's Population By Age Group, 1990-2020 ('000) 46
Table: Malaysia's Population By Age Group, 1990-2020 (% of total) 47
Table: Malaysia's Key Population Ratios, 1990-2020 48
Table: Malaysia's Rural And Urban Population, 1990-2020 48
BMI Methodology 49
How We Generate Our Industry Forecasts 49
Electronics Industry 49