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Brazil Information Technology Report Q4 2012 - Product Image

Brazil Information Technology Report Q4 2012

  • Published: November 2012
  • Region: Brazil
  • 73 pages
  • Business Monitor International


  • Company Profiles
  • Dell
  • Microsoft Corporation
  • Positivo Informática
  • MORE

BMI View:

Macroeconomic factors have led us to revise down our forecast for Brazilian IT spending in 2012; we now expect it to reach US$29.4bn in 2012, up 8% from an estimated US$27.3 in 2011. However despite a slowdown in PC sales in Q112, the Brazilian IT market is easily the largest in Latin America and spending in the IT market is forecast to nearly US$43bn by 2016. This makes Brazil one of the fastest growing global markets and with household PC penetration at around 50%, a return to double-digit PC market growth is expected. Brazil's hosting of the Olympic Games and FIFA World Cup is expected to drive billions of dollars of IT-related spending. Meanwhile, growing small and medium-sized interest in cloud computing will encourage more investment in data centres and IT services.

Headline Expenditure Projections:

Computer hardware sales: US$11.8bn in 2011 to US$12.5bn in 2012; +5% in US dollar terms. Our forecast has been downwardly revised due to analyst modification, following low single-digit growth in Q112, as business delayed investments due to economic uncertainty.

Software sales: US$4.6bn in 2011 to US$5.1bn in 2012; +10% in US dollar terms. Our READ MORE >

Executive Summary 5

SWOT Analysis 7

Brazil IT Sector SWOT 7

Brazil Telecoms Industry SWOT Analysis 8

Brazil Political SWOT 9

Brazil Economic SWOT 10

Brazil Business Environment SWOT 11

Americas IT Risk/Reward Ratings 12
Table: Americas Risk/Reward Ratings, Q412 14

Americas IT Markets Overview 15

IT Penetration 15

Market Growth And Drivers 17

Sectors And Verticals 19

Market Overview 23

Government Authority 23

Background 23

Hardware 24

Software 26

Services 29

Industry Developments 31

Industry Forecast 34
Table: Brazil IT Industry – Historical Data And Forecasts, 2009-2016 (US$mn unless otherwise stated) 37

Industry Forecast Internet 38
Table: Telecoms Sector – Internet – Historical Data And Forecasts, 2009-2016 38

Competitive Landscape 40

Software 42

IT Services 44

Hardware 46

Macroeconomic Forecast 47
Table: Brazil – Economic Activity, 2011-2016 50

Company Profiles 51

Positivo Informática 51

Dell 54
Table: Selected Dell Mergers And Acquisitions 58

Microsoft Corporation 60

Country Snapshot 65
Table: Brazil's Population By Age Group, 1990-2020 ('000) 66
Table: Brazil's Population By Age Group, 1990-2020 (% of total) 67
Table: Brazil's Key Population Ratios, 1990-2020 68
Table: Brazil's Rural And Urban Population, 1990-2020 68

BMI Methodology 69

How We Generate Our Industry Forecasts 69

IT Industry 69

IT Ratings – Methodology 70
Table: IT Business Environment Indicators 71

Weighting 72
Table: Weighting Of Components 72

Sources 72

Company Profiles
Positivo Informática
Microsoft Corporation

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