Alcoholic Drinks in Romania

Report
79 Pages
June 2023
Region: Romania
Euromonitor International
ID: 2306226

Despite the economic and geopolitical uncertainty of 2022, alcoholic drinks in Romania enjoyed some significantly positive developments in some of its categories. This was in large part due to the successful eradication of COVID-19 restrictions as of March 2022, a pivotal decision that effectively breathed new life into the sector, driving value growth.

The analyst's Alcoholic Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

ALCOHOLIC DRINKS IN ROMANIA

EXECUTIVE SUMMARY

Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2016-2022

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 3 Research Sources

BEER IN ROMANIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Beer faces several challenging market dynamics in 2022
Lager reigns supreme
Stout sees strong rises

PROSPECTS AND OPPORTUNITIES

Consumption to be impacted by cost concerns
Future growth forecast for stout and non alcoholic beer
International players will continue to dominate, while craft beer faces revival
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2022
Table 17 Number of Breweries 2017-2022

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 Sales of Beer by Craft vs Standard 2017-2022
Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027

WINE IN ROMANIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Socioeconomic factors prompt decline, while traditional consumption habits support sales shift
Domestic preferences and local varieties shape category
Grocery stores home to largest sales, while premiumisation trend persists

PROSPECTS AND OPPORTUNITIES

Off-trade sales to rise moderately, outpaced by on-trade growth
National and international rankings unlikely to see significant changes
Sparkling wine set to see most rapid rises

CATEGORY DATA

Table 34 Sales of Wine by Category: Total Volume 2017-2022
Table 35 Sales of Wine by Category: Total Value 2017-2022
Table 36 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 37 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 49 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 50 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 51 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 58 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 59 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027

SPIRITS IN ROMANIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Volume growth supported by post-pandemic lift of restrictions
Premium imports and cocktail culture expand
Domestic players stay ahead in spirits

PROSPECTS AND OPPORTUNITIES

Sustained growth for spirits despite several challenges
Inflation, excise adjustments, and the threat of illegally-made spirits
Other spirits will remain dominant as craft spirits expands
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2022

CATEGORY DATA

Table 62 Sales of Spirits by Category: Total Volume 2017-2022
Table 63 Sales of Spirits by Category: Total Value 2017-2022
Table 64 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 65 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 71 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 73 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 74 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 76 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 77 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 78 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 79 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 80 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027

CIDER/PERRY IN ROMANIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Falling incomes lead to volume sales decline in 2022
Competitive landscape dominated by beer players
Strongbow remains on top

PROSPECTS AND OPPORTUNITIES

Optimistic outlook in terms of recovery and growth potential
Competitive landscape to remain largely unchanged, with development focusing on flavour expansion
Players to cash in on climate change as return to outdoor life will boost product visibility

CATEGORY DATA

Table 83 Sales of Cider/Perry: Total Volume 2017-2022
Table 84 Sales of Cider/Perry: Total Value 2017-2022
Table 85 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 86 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 87 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 91 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 92 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 93 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 94 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 95 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 96 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 97 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027

RTDS IN ROMANIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Off-trade volume growth spurred by brand expansion and rising cocktail culture in 2022, though on-trade growth suffers
Spirits-based RTDs remain most popular choice for local consumers
Wine-based RTDs lose ground in the off-trade thanks to limited availability and

brands

PROSPECTS AND OPPORTUNITIES

Cocktail culture to promote growth in RTDs
Wine-based RTDs likely to keep on falling, curbing overall category growth
Cocktails to present challenges to RTD expansion

CATEGORY DATA

Table 98 Sales of RTDs by Category: Total Volume 2017-2022
Table 99 Sales of RTDs by Category: Total Value 2017-2022
Table 100 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 101 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 102 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 103 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 104 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 105 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 106 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 107 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 108 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 109 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 110 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 111 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 112 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027

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