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Online Advertising Forecasts Product Image

Online Advertising Forecasts

  • ID: 2310254
  • November 2012
  • 34 Pages
  • Digital TV Research

Global online advertising revenues will reach $143 billion in 2017, according to a new report from Digital TV Research. The Online Advertising Forecasts report estimates that the 2017 total is more than double the $66 billion recorded in 2010 and considerably up from the $92 billion predicted for 2012.

The US will remain the dominant territory for online advertising expenditure. Its share of online advertising revenues stay at 40% of the global total, although its online ad spend will grow from $26,040 million in 2010 to $58,133 million in 2017. The UK will retain second place, recording $11,724 million in 2017. China will overtake Japan to take third place in 2014. China’s online advertising revenues will grow from $2,600 million in 2010 to $10,808 million in 2017.

Published in November 2012, this 34-page PDF report covers 40 countries. Contents include:

- Executive summary and analysis

- Online advertising country profiles. NEW FOR THIS EDITION

- Global forecasts summary (2010-2017)

- Total household forecasts (2010-2017)

- Fixed broadband household forecasts (2010-2017)

- Fixed broadband household as % of total households (2010-2017)

- Online advertising expenditure forecasts (2010-2017)

- Online advertising expenditure per broadband household (2010-2017)

Forecasts (2010-2017) contain the following detail for each country:

- Total households (000)
- Fixed broadband households (000)
- Broadband households/Total households (%)
- Online advertising total (US$ mil.)
- Online advertising per broadband household (US$)

40 Countries Covered:

- Argentina
- Australia
- Austria
- Belgium
- Brazil
- Canada
- China
- Czech Rep.
- Denmark
- Finland
- France
- Germany
- Greece
- Hong Kong
- Hungary
- India
- Indonesia
- Ireland
- Israel
- Italy
- Japan
- Malaysia
- Mexico
- Netherlands
- New Zealand
- Norway
- Poland
- Portugal
- Romania
- Russia
- Singapore
- South Africa
- South Korea
- Spain
- Sweden
- Switzerland
- Taiwan
- Turkey
- UK
- USA

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