Greece Telecommunications Report Q1 2013
Business Monitor International, November 2012, Pages: 90
BMI View: The Greek telecommunications market remains under pressure on all fronts as the new government's austerity measures hit household budgets and individuals' propensity to spend on nonessential services. The mobile market – which BMI believes is overinflated through the continued inclusion of inactive accounts and multiple SIM ownership – is already contracting on the postpaid front.
Operators are responding with pricing changes and better value product bundles. Meanwhile, the 3G and mobile broadband markets are growing steadily and it is only demand for OTE's unbundled local loops that prevents the fixed-line market from contracting faster than it should.
Key Data:
- Mobile Growth was subdued in H112 owing to increased take-up of prepaid and 3G/mobile broadband services. Wider availability of the operators' HSPA+ networks and increased access to spectrum have helped.
- Our 3G forecasts have not altered as H112 growth reported by key operators was within expectations.
- Vodafone's ARPU dropped sharply in H112 as further MTR reductions took effect and fewer postpaid subscribers resulted in lower contributions from non-basic services.
Key Trends & Developments:
Cosmote, Vodafone and WIND Hellas spent much of 9M12 changing the prices of their business and mass-market mobile subscription plans, emphasising the lower costs for individual and family plans while beefing up enterprise plans and adding more 'free' monthly data and messaging allowances to further incentive consumers. At the same time, Vodafone and Cosmote have added the latest smartphones and tablet computers to their portfolios. The full impact of these efforts may not become apparent until Q412;
even so, we expect margins to be compromised and ARPUs to be pressured.
Vodafone's withdrawal of its offer to acquire WIND Hellas from its creditors leaves WIND in a difficult position at a time when it most needs financial security and a clearer business strategy. Suggestions that WIND might partner with rival fixed broadband operator CYTA Hellas (which aspires to become an MVNO) have yet to bear fruit.
BMI Industry View 5
SWOT Analysis 6
Greece Wireline SWOT 6
Greece Mobile SWOT 7
Greece Political SWOT 8
Greece Economic SWOT 8
Greece Business Environment SWOT 9
Risk/Reward Ratings 10
Western Europe 10
Table: Western Europe Risk/Reward Ratings, Q113 14
Greece 15
Industry Forecast Scenario 17
Mobile 17
Table: Telecoms Sector – Mobile, 2009-2016 17
ARPU 19
Table: Telecoms Sector – Mobile ARPU, 2010-2017 19
Fixed Line 21
Table: Telecoms Sector – Fixed Line, 2010-2017 21
Internet 22
Table: Telecoms Sector – Internet, 2010-2017 22
Market Overview 24
Mobile 24
Regional Perspective 24
Table: Greece Mobile Market Regional Comparisons, 2011 25
Key Developments 25
Mobile Growth 26
Market Shares 27
Table: Greek Mobile Market, Q212 27
Table: Greek Mobile Net Additions, Q212 28
Usage (MOU/ARPU) 30
Mobile Operator Data 32
Table: Market Overview 32
Table: Cosmote 32
Table: Vodafone 33
Table: WIND Hellas 34
Mobile Content 35
Regional Outlook 35
Fixed Line 41
Table: Greek Fixed-Line Market – Total Voice Minutes, Q212 and Q211 (mn) 42
Broadband 44
Table: Greece's Fixed Broadband Market, Q112 45
Local Loop Unbundling 46
VDSL/FTTH 47
WiMAX 49
IPTV 50
Table: Forthnet NOVA Subscribers, 2011-2012 50
Wireline Contract Wins 51
Table: Selected Wireline Contract Wins 51
Industry Trends And Developments 52
Networks 52
Key Market Developments 54
Regulatory Development 56
Table: Greece Regulatory Bodies And Their Responsibilities 56
Legislation And Market Liberalisation 57
Interconnection 57
Regulatory Developments 57
Competitive Landscape 59
Key Players 59
Table: Key Players: Greece Telecoms Sector 59
Table: Selected Operator Financial Parameters 59
Company Profiles 60
Hellenic Telecommunications Organization (OTE) 60
Vodafone Greece 64
WIND Hellas 66
Forthnet 69
Hellas Online (HOL) 73
Regional Overview 76
Vendor Profile: Telit Communications 76
Table: Telit Communications Financial Performance, 2009-2012 77
Demographic Forecast 81
Table: Greece's Population By Age Group, 1990-2020 ('000) 82
Glossary Of Terms 83
Table: Glossary Of Terms 83
BMI Methodology 85
How We Generate Our Industry Forecasts 85
Table: Key Indicators For Telecommunications Industry Forecasts 85
Telecoms Business Environment Ratings 87
Risk/Reward Ratings Methodology 87
Ratings System 87
Indicators 87
Table: Ratings Indicators 88
Weighting 89
Table: Weighting Of Indicators 89
Hellenic Telecommunications Organization (OTE)
Vodafone Greece
WIND Hellas
Forthnet
Hellas Online (HOL)
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