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CEO Perspectives on Marketing and Sales Behaviors and Strategies in the Global Banking Industry 2012-2013: Survey Brief
Timetric, November 2012, Pages: 37
Synopsis
- This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of C-level respondents consisting of CEOs and other senior level respondents such as managing directors and board members from leading banks and financial institutions. The opinions and forward looking statements of 62 industry executives have been captured in our in-depth survey.
- The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations.
- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Middle East and Africa.
- The report provide insights into the marketing, sales behaviors and strategies of the companies operating in the global banking industry for 2013
- Key topics covered include key marketing objectives, key marketing initiatives, budget allocation, essential amendments to marketing activities in 2012–2013 and critical success factors for choosing a marketing agency
Summary
This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of C-level respondents consisting of CEOs, managing directors and board members from leading banks and financial institutions. This report provides CEO perspectives on marketing and sales behaviors and strategies in the global banking industry.
Scope
The report features the opinions of the global banking industry respondents related to the following:
- Key marketing objectives
- Key marketing initiatives budget allocation
- Essential amendments to marketing activities in 2012–2013
- Critical success factors for choosing a marketing agency
Reasons To Buy
- Identifies the key marketing aims and strategies companies will be adopting to address the current market conditions
Key Highlights
NA
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Banking Industry C-level Survey Respondents
2 Marketing and Sales Behaviours and Strategies : C-level Respondents
2.1 Key Marketing Objectives
2.1.1 Key marketing objectives by company turnover
2.2 Key Marketing Initiatives: Budget Allocation
2.3 Essential Amendments to Marketing Activities in 2012–2013
2.3.1 Amendments to marketing activities by company turnover
2.4 Critical Factors for Choosing Marketing Agency
2.4.1 Critical factors for choosing marketing agency by company turnover
3 Appendix
3.1 Survey Results – Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer
List of Tables
Table 1: Global Banking Industry Survey: C-level Respondents by Company Turnover (%), 2012
Table 2: Key Marketing Objectives (%), 2012–2013
Table 3: Key Marketing Initiatives : Budget Allocation (%), 2012
Table 4: Amendments to Marketing Activities (%), 2012–2013
Table 5: Critical Factors for Choosing Marketing Agency (%), 2012
Table 6: Survey Results – Closed Questions
List of Figures
Figure 1: Key Marketing Objectives (%), 2012–2013
Figure 2: Key Marketing Objectives by Company Turnover (Percentage of ‘Very Important’ Responses), 2012–2013
Figure 3: Key Marketing Initiatives: Budget Allocation (%), 2012
Figure 4: Amendments to Marketing Activities (%), 2012–2013
Figure 5: Amendments to Marketing Activities by Company Turnover (%), 2012–2013
Figure 6: Critical Factors for Choosing Marketing Agency (%), 2012
Figure 7: Critical Factors for Choosing Marketing Agency by Company Turnover (%), 2012
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