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Green Marketing in the Global Construction Industry 2012-2013: Survey Brief - Product Image

Green Marketing in the Global Construction Industry 2012-2013: Survey Brief

  • ID: 2314915
  • November 2012
  • Region: Global
  • 47 pages
  • Timetric

Synopsis
- The report is based on primary surveys conducted by Timetric accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements on sustainability management of 351 industry executives are captured in our in-depth survey, of which 44% represent directors, C-level executives and departmental heads.
- The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
- The report analyzes the green marketing initiatives in the global construction industry
- Key topics covered include - drivers of green marketing, marketing of green credentials and effective channels of promotion

Summary
This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading construction industry companies. As sustainability emerges as a strong theme in the business environment, this report provides the reader with a definitive analysis of marketing green credentials and financial implication of sustainability in the global construction industry. The report also provides READ MORE >

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Marketing Green Initiatives
2.1 Drivers of Green Marketing
2.1.1 Drivers of green marketing by region
2.1.2 Drivers of green marketing by turnover
2.2 Marketing of Green Credentials
2.2.1 Marketing of green credentials by region
2.2.2 Marketing of green credentials by turnover
2.3 Effective Channels of Promotion
2.3.1 Effective channels of promotion by region
2.3.2 Effective channels of promotion by turnover
3 Appendix
3.1 Full Survey Results
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 Disclaimer

List of Tables
Table 1: Total Global Construction Industry Survey Respondents by Company Type, 2012
Table 2: Buyer Respondents by Job Role (%), 2012
Table 3: Buyer Respondents by Company Turnover (%), 2012
Table 4: Buyer Respondents by Region (%), 2012
Table 5: Supplier Respondents by Job Role (%), 2012
Table 6: Supplier Respondents by Company Turnover (%), 2012
Table 7: Supplier Respondents by Region (%), 2012
Table 8: Drivers of Green Marketing of Suppliers in the Global Construction Industry (%), 2012
Table 9: Drivers of Green Marketing by Region in the Global Construction Industry (%), 2012
Table 10: Drivers of Green Marketing by Turnover in the Global Construction Industry (%), 2012
Table 11: Marketing of Green Credentials for Suppliers in the Global Construction Industry (%), 2012
Table 12: Marketing of Green Credentials by Company Turnover in the Global Construction Industry (%), 2012
Table 13: Effective Channels of Promotion by Suppliers in the Global Construction Industry (%), 2012
Table 14: Effective Channels of Promotion by Company Turnover in the Global Construction Industry (%), 2012
Table 15: Full Survey Results – Closed Questions

List of Figures
Figure 1: Drivers of Green Marketing of Suppliers in the Global Construction Industry (%), 2012
Figure 2: Drivers of Green Marketing by Region in the Global Construction Industry (%), 2012
Figure 3: Drivers of Green Marketing by Turnover in the Global Construction Industry (%), 2012
Figure 4: Marketing of Green Credentials for Suppliers in the Global Construction Industry (%), 2012
Figure 5: Marketing of Green Credentials by Region in the Global Construction Industry (%), 2012
Figure 6: Marketing of Green Credentials by Company Turnover in the Global Construction Industry (%), 2012
Figure 7: Effective Channels of Promotion by Suppliers in the Global Construction Industry (%), 2012
Figure 8: Effective Channels of Promotion by Region in the Global Construction Industry (%), 2012
Figure 9: Effective Channels of Promotion by Company Turnover in the Global Construction Industry (%), 2012

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