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Consumer Health in India

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    Report

  • 101 Pages
  • November 2023
  • Region: India
  • Euromonitor International
  • ID: 2315954
Rising health awareness amongst consumers in India is set to lead to double-digit current value growth in consumer health in 2023. In the wake of the pandemic, people have undergone a transformative shift in their priorities, emphasising health and wellness. This shift in mindset has led to a notable upsurge in the adoption of health-related products, with a particular focus on vitamins and dietary supplements.

The Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2018-2023
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Pain concerns amongst Millennials elevate growth for analgesics
  • Physical activity drives growth for topical analgesics amongst younger consumers
  • Government implements measures to curb counterfeit products
PROSPECTS AND OPPORTUNITIES
  • Increasingly hectic lifestyles to drive growth in the forecast period
  • Ayurvedic claim to rise in topical analgesics/anaesthetic
  • Wide availability of analgesics online will fuel growth
CATEGORY DATA
  • Table 11 Sales of Analgesics by Category: Value 2018-2023
  • Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
  • Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
  • Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Continued growth in 2023, driven by decongestants
  • Unseasonal rains increase instances of coughs and colds
  • Procter & Gamble’s Vicks continues to lead with its extensive distribution
PROSPECTS AND OPPORTUNITIES
  • Natural/Ayurvedic products to gain momentum in the forecast period
  • Environmental problems will elevate respiratory issues
  • Increasing scrutiny of cough remedies might require reformulation
CATEGORY DATA
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Higher instances of eating restaurant food support growth
  • GSK Consumer Healthcare maintains its lead, followed by Dabur
  • Reduced sugar product claims and new product innovations drive growth
PROSPECTS AND OPPORTUNITIES
  • Competition from home remedies will continue to be a concern
  • E-commerce penetration set to rise, but at a slower pace
  • Increasing adoption of probiotics might hamper growth
CATEGORY DATA
  • Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Topical germicidals/antiseptics drives growth
  • Category leader Emami focuses on the D2C approach
  • The reliability of professionals for solving skin problems is a challenge
PROSPECTS AND OPPORTUNITIES
  • Growth expected to stabilise due to maturity of dermatologicals
  • Strategic pack sizes will help counter inflation
  • While store-based retail remains dominant, the ascent of e-commerce continues
CATEGORY DATA
  • Table 29 Sales of Dermatologicals by Category: Value 2018-2023
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
  • Table 33 Forecast Sales of Dermatologicals by Category: Value 2023-2028
  • Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Increasing health awareness dictates the growth of the category
  • Cipla remains the dominant player thanks to its trusted name and wide resources
  • Restricted OTC nicotine dosage limits consumer reach
PROSPECTS AND OPPORTUNITIES
  • Category to benefit from increasing taxes on cigarettes in India
  • Wide distribution of NRT smoking cessation aids set to drive growth
  • Alternatives to help quit smoking might act as competition to the category
CATEGORY INDICATORS
  • Table 35 Number of Smokers by Gender 2018-2023
CATEGORY DATA
  • Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
  • Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
  • Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
  • Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
  • Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
EYE CARE IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising incidences of dry eyes drive moderate growth for eye care
  • Increasing digital entertainment options drive the need for eye care solutions
  • Major players are focusing on formats tailored for modern lifestyles
PROSPECTS AND OPPORTUNITIES
  • Increasing uptake of contact lenses likely to benefit eye care
  • Increasing demand for blue light protection eyewear could offer stiff competition
  • Inflationary pressure might affect the category in the forecast period
CATEGORY DATA
  • Table 42 Sales of Eye Care by Category: Value 2018-2023
  • Table 43 Sales of Eye Care by Category: % Value Growth 2018-2023
  • Table 44 NBO Company Shares of Eye Care: % Value 2019-2023
  • Table 45 LBN Brand Shares of Eye Care: % Value 2020-2023
  • Table 46 Forecast Sales of Eye Care by Category: Value 2023-2028
  • Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Maturity of wound care prevents dynamic growth
  • Transparent adhesive bandages are relatively new to the category
  • Focus on scalability drives volume growth
PROSPECTS AND OPPORTUNITIES
  • Increasing popularity of sports will contribute to growth
  • Diverse online platforms to build the e-commerce presence of wound care
  • Low margins will continue to be a challenge for brands
CATEGORY DATA
  • Table 48 Sales of Wound Care by Category: Value 2018-2023
  • Table 49 Sales of Wound Care by Category: % Value Growth 2018-2023
  • Table 50 NBO Company Shares of Wound Care: % Value 2019-2023
  • Table 51 LBN Brand Shares of Wound Care: % Value 2020-2023
  • Table 52 Forecast Sales of Wound Care by Category: Value 2023-2028
  • Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Vitamins continues to record a stable performance
  • Availability of new formats for vitamins creates interest
  • Convenience and cost-effectiveness drive the popularity of multivitamins
PROSPECTS AND OPPORTUNITIES
  • The changing economic landscape, coupled with growing preventive care, to support forecast growth
  • E-commerce to become an important channel for growth
  • Functional foods and beverages might interfere with the growth of vitamins
CATEGORY DATA
  • Table 54 Sales of Vitamins by Category: Value 2018-2023
  • Table 55 Sales of Vitamins by Category: % Value Growth 2018-2023
  • Table 56 Sales of Multivitamins by Positioning: % Value 2018-2023
  • Table 57 NBO Company Shares of Vitamins: % Value 2019-2023
  • Table 58 LBN Brand Shares of Vitamins: % Value 2020-2023
  • Table 59 Forecast Sales of Vitamins by Category: Value 2023-2028
  • Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers are bridging nutritional gaps with dietary supplements
  • General health-focused dietary supplements dominate
  • Brands are making efforts to expand their reach amongst younger consumers
PROSPECTS AND OPPORTUNITIES
  • Wide total addressable market likely to benefit growth of the category
  • Promising future to attract fmcg companies to explore the space
  • Counterfeit products remain a challenge for the industry
CATEGORY DATA
  • Table 61 Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 62 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
  • Table 63 Sales of Dietary Supplements by Positioning: % Value 2018-2023
  • Table 64 NBO Company Shares of Dietary Supplements: % Value 2019-2023
  • Table 65 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
  • Table 66 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
  • Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Double-digit value growth as consumers seek assistance for weight loss
  • Herbalife strengthens its share in weight management
  • Meal replacement thriving within weight management and wellbeing
PROSPECTS AND OPPORTUNITIES
  • The health and wellness trend will drive growth in the forecast period
  • Dieticians and nutritionists likely to influence purchasing decisions
  • Antioxidant claims rising for weight management products
CATEGORY DATA
  • Table 68 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
  • Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
  • Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
  • Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
  • Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
  • Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising popularity of sports and fitness fuel demand for sports nutrition
  • E-commerce growth helps drive growth in sports nutrition
  • Brand collaborations aim to enhance consumer reach
PROSPECTS AND OPPORTUNITIES
  • Increasing “vegetarian” and “no added sugar” claims for sports nutrition
  • Government support for sports and fitness will boost awareness
  • Brands will continue to limit counterfeit products to retain consumer trust
CATEGORY DATA
  • Table 74 Sales of Sports Nutrition by Category: Value 2018-2023
  • Table 75 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
  • Table 76 NBO Company Shares of Sports Nutrition: % Value 2019-2023
  • Table 77 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
  • Table 78 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
  • Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Herbal/traditional dietary supplements displays double-digit value growth
  • Seasonality plays a significant role in herbal/traditional cough, cold and allergy remedies
  • Dabur retains its lead with a focus on innovation, followed closely by Emami
PROSPECTS AND OPPORTUNITIES
  • Threat to herbal/traditional products from traditional home remedies
  • Elevated consumer awareness of the need to maintain a healthy lifestyle will benefit the category
  • Competition from non-herbal products due to faster relief claims
CATEGORY DATA
  • Table 80 Sales of Herbal/Traditional Products by Category: Value 2018-2023
  • Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
  • Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
  • Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
  • Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
  • Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Parents’ concern about their children’s nutrition fuels demand
  • Expanding product reach beyond urban areas is still a challenge
  • Return of mobility drives growth for nappy (diaper) rash treatments
PROSPECTS AND OPPORTUNITIES
  • Natural claims offer high potential for paediatric vitamins and dietary supplements
  • Novel supplement formats likely to see increased adoption
  • With positive outlook, companies launch products and offer different features
CATEGORY DATA
  • Table 86 Sales of Paediatric Consumer Health by Category: Value 2018-2023
  • Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
  • Table 88 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
  • Table 89 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
  • Table 90 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
  • Table 91 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028