Rising consumer awareness of menstrual health together with the wider variety of sanitary products available in Kenya is driving category sales in 2022. Manufacturers are leveraging mass media (including television, outdoor) and online marketing to educate consumers. Meanwhile, rising supply chain costs has pushed up unit prices encouraging manufacturers to launch value packs to cushion the financial impact.
The analyst's Sanitary Protection in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Sanitary Protection in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SANITARY PROTECTION IN KENYAKEY DATA FINDINGS
2022 DEVELOPMENTS
- Marketing initiatives deployed to counter the impact of rising prices
- New entrants erode share of leading player Hasbah Kenya Ltd
- Rising demand for quality products
- Initiatives to broaden awareness of menstrual poverty and health
- Specialised sanitary products and retail expansion to support category growth
- Innovation to shift towards more natural products
- Table 1 Retail Sales of Sanitary Protection by Category: Value 2017-2022
- Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
- Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
- Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
- Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- Tissue and hygiene in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- Table 7 Birth Rates 2017-2022
- Table 8 Infant Population 2017-2022
- Table 9 Female Population by Age 2017-2022
- Table 10 Total Population by Age 2017-2022
- Table 11 Households 2017-2022
- Table 12 Forecast Infant Population 2022-2027
- Table 13 Forecast Female Population by Age 2022-2027
- Table 14 Forecast Total Population by Age 2022-2027
- Table 15 Forecast Households 2022-2027
- Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
- Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
- Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
- Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
- Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
- Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
