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Away-From-Home Tissue and Hygiene in Kenya

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    Report

  • 19 Pages
  • March 2024
  • Region: Kenya
  • Euromonitor International
  • ID: 2316064
The away-from-home tissue and hygiene category in Kenya is a promising area with much potential for growth. Current volume and value growth is driven by the urbanisation trend with more businesses and services operating in urban centres. Following the pandemic, most businesses and organisations around the country returned to full office hours from 8am to 5pm in 2022. Kenyans largely work in offices and the work-from-home trend is a very new habit that has yet to be adopted in business culture.

The Away-from-Home Tissue and Hygiene in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

AWAY-FROM-HOME TISSUE AND HYGIENE IN KENYAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Urban development drives demand for AFH products
  • Away-from-home sales supported by tourism economy
  • Inflation pushes businesses towards cheaper alternatives
PROSPECTS AND OPPORTUNITIES
  • Despite the focus on sustainability, pricing still challenges future growth
  • Urban population drive sales as rural market offers little opportunity
  • Hygiene awareness to drive category expansion
CATEGORY DATA
  • Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN KENYA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2018-2023
  • Table 8 Infant Population 2018-2023
  • Table 9 Female Population by Age 2018-2023
  • Table 10 Total Population by Age 2018-2023
  • Table 11 Households 2018-2023
  • Table 12 Forecast Infant Population 2023-2028
  • Table 13 Forecast Female Population by Age 2023-2028
  • Table 14 Forecast Total Population by Age 2023-2028
  • Table 15 Forecast Households 2023-2028
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources