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Publicity Builder - Professional Public Relations Software - Product Image

Publicity Builder - Professional Public Relations Software

  • Published: August 2014
  • JIAN

Visibility is critical to any brand or company. But building your buzz doesn't have to cost you. It starts with developing a public relations plan. “A PR plan is your road map to where you're going,” asserts Jennifer Fortney, President of Chicago-based Cascade Communications. “You wouldn't take a cross-country trip without a map, so why would you not plan out your marketing efforts? Moreover, a well-thought out plan can help you see the PR opportunities for your business and set deadlines to get those stories out in time to make media deadlines.”

In terms of moving the needle regarding awareness of your company and brand, and building a good PR plan foundation, Fortney outlines a range of sound tactics:

- Use social media — Facebook, Twitter and other social media collectively represent a quick way to increase awareness for your business. Although it does take some time to develop social media, it's free and gives you the chance to interact with media, and potential partners, in a way never available before. “The key is being interactive and providing good content,” Fortney adds. It can't be all about you. It's called ‘social' READ MORE >

- PR Plan

- Agreement - High-Ticket Review Product

- Agreement - Non-Disclosure

- Checklist - Trade Show Follow-Up

- Checklist - Trade Show Strategy

- Company Backgrounder

- Letter - Appointment Confirmation

- Letter - Case History Article Release

- Letter - Reprint Request

- Letter - Thank You: Review Product

- Letter - Thank You: Schedule a Demonstration

- Letter - Thank You: w/Technical Answer

Note: Product cover images may vary from those shown

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