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Europe Mobile and M-Commerce Report 2012 - Product Image

Europe Mobile and M-Commerce Report 2012

  • Published: November 2012
  • Region: Global, Europe
  • 106 Pages
  • yStats GmbH & Co. KG

FEATURED COMPANIES

  • Deutsche Telekom
  • MasterCard
  • Megafon
  • MTS
  • Net Element International
  • Otto Group
  • MORE

"This report includes detailed information about mobile Internet and M-Commerce for 15 European countries.

Key Findings:

- It is expected that approximately 30% of smartphone users in Europe are going to use their devices to shop online in 2017.

- In 2012, the UK is expected to be the European country with the highest share of mobile sales on total online sales, followed by Sweden.

- The share of mobile shoppers on total consumers in Germany increased to more than 10% in 2011, with the age group “14-28 Years” accounting for most mobile shoppers.

- In January 2012, mobile operators MTS, VimpelCom and Megafon entered an agreement to further develop M-Commerce in Russia.

- In Q3 2012, almost 20% of consumers in Denmark had shopped via a mobile device, more than in Norway, Sweden and Finland.

Product Information:

- These market reports inform top managers about recent market trends and assist with strategic company decisions

- The authors provide secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased READ MORE >

1. MANAGEMENT SUMMARY

2. WESTERN EUROPE
2.1 Europe: Regional
- B2C E-Commerce and M-Commerce Trends, 2011/2012
- M-Commerce Trends, 2012
- Average M-Commerce Spending, in EUR, 2011 & 2017f
- M-Commerce Sales, in EUR billion, 2012f-2017f
- Mobile Sales in % of Online Sales, Annual Mobile Spending in EUR billion and Change in Mobile Sales, by Country, in %, 2010-2012f
- Purchased Mobile Product Categories, in % of Mobile Shoppers, Q3 2012
- Share of Mobile Shoppers, by Country, in % of Internet Users, Q3 2012
- Share of Smartphone Shoppers, by Country, in % of Consumers, 2010 & 2011
- Growth in Mobile Shoppers, by EU5 Countries and Average, in % of Smartphone Users, May 2011 vs. May 2012
- Share of Smartphone Users shopping Online via their Device, by EU5 Countries and Average, in %, May 2011 vs. May 2012
- Used Mobile Payment Methods, in % of Mobile Shoppers, Q3 2012
- Used Online Payment Methods, by Country, in % of Online Shoppers, 2010

2.2 UK (Top Country)
- M-Commerce Trends, 2012 and Share of M-Commerce Sales on total B2C E-Commerce Sales, in %, Q1 2010, Q1 2012 & Q2 2012
- Mobile Online Shopping Trends, 2011/2012
- Mobile Retail Traffic Trends, September 2011 and Breakdown of Visits to UK B2C E-Commerce Sites, by Mobile and Other, in %, Sept. 2011
- M-Commerce Trends, 2011 and How Consumers use their Mobile Phones to shop, in %, 2011
- Direct Carrier Billing Market Trends, April 2012 and Breakdown of Preferred Mobile Payment Methods, in % of Smartphone Users, April 2012
- Mobile Retail Website Conversion Rate, in % of total Website Users, Q1 2011 & Q1 2012
- M-Commerce Activities, in % of Smartphone Users, three Month Average to July 2012
- In-Store Mobile Shopping Activities, in % of Mobile Internet Users, January 2012
- Travel-related Activities of Mobile Internet Users, in %, 2011
- M-Commerce Turnover, in GBP billion, 2011 & 2012f
- Share of Mobile Online Sales on total Online Sales, in %, Q4 2009 & Q4 2011
- Products purchased via Mobile Phone, in % of Users, Q2 2011
- Breakdown of Mobile Shoppers, by Age Group and by Income, in %, July 2012

2.3 France (Top Country)
- M-Commerce Trends, 2012
- B2C E-Commerce and M-Commerce Trends, 2012 and Online Product Research Methods, in % of Internet Users, H1 2012
- Type of Purchase made via Mobile Devices, by Goods and Services, in % of Mobile Shoppers, March 2012
- Breakdown of M-Commerce Readiness of Online Retailers, in %, Q1 2012
- Leading Mobile Shopping Product Categories, by Product, in % of Total Mobile Users, May 2012
- Mobile Internet Users, in million, June 2011 & June 2012; Breakdown of Mobile Internet Users, by Gender, in %, June 2012
- Top 5 M-Commerce Websites, by Unique Visitors, in millions, Q3 2011
- Mobile Payment News about Visa, January 2012

2.4 Belgium
- Breakdown of Willingness to conduct Mobile Purchases, in % of Online Shoppers, April 2012
- Breakdown of M-Commerce Engagement and Period to start with M-Commerce, in % of Online Retailers, 2011
- Reasons to start with M-Commerce, in % of Online Retailers, March 2012
- Reasons not to start with M-Commerce, in % of Online Retailers, March 2012
- Leading M-Commerce Product Categories, in % of Mobile Shoppers, 2011

2.5 Italy
- M-Commerce Trends, 2012
- Breakdown of M-Commerce, by Services and Products, in %, 2010 & 2011f
- M-Commerce Sales, in EUR million, 2010 & 2011f
- Share of M-Commerce on total B2C E-Commerce Sales, in %, 2010 & 2011f

2.6 Netherlands
- B2C E-Commerce and M-Commerce Trends, 2011/2012
- Reasons against M-Commerce, in % of Smartphone Users not buying using their Device, Q1 2012
- Breakdown of preferred Mobile Payment Methods, in % of Mobile Shoppers, 2011

2.7 Spain
- M-Commerce Trends, 2011/2012 and M-Commerce Revenue Growth Rates, in %, 2011
- Mobile Activities, in % of Mobile Phone Users with Internet Access, February 2011
- Types of Transactions made via Mobile Phone, in % of Mobile Phone Users, February 2012
- Share of M-Commerce Revenues on total B2C E-Commerce Revenues, in %, 2011

3. CENTRAL EUROPE
3.1 Central Europe: Regional
- Mobile Internet Users by Country, in % of the Population, January 2011

3.2 Germany (Top Country)
- Mobile Internet and M-Commerce Trends, April/May 2012 and Breakdown of Purchase Place after Mobile Research, in % of Mobile Researchers, April/May 2012
- Direct Carrier Billing Market Trends, April 2012 and Breakdown of preferred Mobile Payment Methods, in % of Smartphone Users, April 2012
- Share of Mobile Shoppers on total Consumers, in %, 2010 & 2011
- Share of Mobile Shoppers, by Age Group, in % of Consumers, 2011
- Share of Consumers comparing Prices in-store and reading Product Reviews in-store using a Smartphone, by Age Group, in %, 2011
- Share of Consumers wanting to use a Smartphone for Mobile Payment, by Age Group, in %, 2011
- Share of Mobile Shoppers on total Smartphone Users, in %, 2011 & 2012f
- Leading Mobile Content Categories among Mobile Users, in % Growth vs prior Year, three Month Average to July 2012
- M-Commerce Sales, in EUR billion, 2011 & 2015f
- Share of Online Gamers playing on Mobile Phones, in % of Mobile Phone Users and in % of Smartphone Users, Q2 2011
- M-Commerce News about Otto Group, Spring/Summer 2012
- Mobile Payment News about MasterCard and Deutsche Telekom, July 2012

3.3 Austria
- M-Commerce Trends, May 2011-April 2012 and Retail Goods Research and Online Shopping via Smartphones, in % of Smartphone Users, May 2011-April 2012
- Mobile Broadband Trends, and Share of Households with Mobile Broadband Internet Access, in %, Q2 2012

3.4 Switzerland
- Mobile and M-Commerce Trends, 2012
- Reasons for not using Mobile Internet, in %, January 2011

4. EASTERN EUROPE
4.1 Poland
- M-Commerce Growth, compared to Europe Average, in %, 2011 vs. 2010

4.2 Russia
- Mobile B2C E-Commerce Trends, 2012 and Growth in Number of Mobile Visitors to Russian Internet Sites, in %, by Mobile Platform, May 2011-May 2012
- Mobile Payment and Commerce News about MTS, Vimpelcom and Megafon, 2012
- Mobile Payment News about VimpelCom and Net Element International, October 2012

4.3 Turkey
- M-Commerce Trends, 2012 and Internet Access by Device, including Mobile, in % Internet Users, Q1 2012
- Online Product Research, by Device, including Mobile, in % of Online Shoppers, 2010/2011
- Online Shopping by Device, including Mobile, in % of Online Shoppers, in 2010/2011
- Mobile Banking and Payment Market Trends, December 2011

5. SCANDINAVIA
5.1 Scandinavia: Regional
- Share of Mobile Shoppers, by Country (excluding Finland), in % of Consumers, Q3 2012

5.2 Denmark
- Breakdown of Online Shopping by Device, in %, Q1 2012
- Use of Mobile Phones in B2C E-Commerce, in % Online Shoppers, Q1 2011 & Q1 2012
- Breakdown of Place of Mobile Shopping, in %, Q1 2012
- Mobile Shopping Product Categories, in % Mobile Shoppers, Q3 2012
- Share of Mobile Shoppers, by Age and Family Status, in %, Q1 2012
- Mobile Payment Methods, in % Mobile Shoppers, Q1 2012

5.3 Norway
- M-Commerce Trends, 2012 and Breakdown of Mobile Shopping by Mobile Apps and Browser, in % of Mobile Shoppers, 6 Months to Sept. 2012
- Mobile Shoppers, by Gender and Place of Living, in % of Consumers, H1 2012

5.4 Sweden
- M-Commerce Trends 2012 and M-Commerce by Mobile App and Browser, in % of Mobile Shoppers, Q3 2012
- Products bought using Mobile Devices, in % of Mobile Shoppers, Q3 2012
- M-Commerce by Location and by Gender, in % of Internet Users, Q3 2012
- Mobile Payment Trends, 2011/2012
- Used M-Commerce Payment Methods, in % of Mobile Shoppers, Q3 2012

- MTS
- VimpelCom
- Megafon
- Net Element International
- Otto Group
- MasterCard
- Deutsche Telekom
- Visa

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