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Global and Chinese Agricultural Machinery Industry Report, 2011-2013

Research In China, November 2012, Pages: 116

Since the implementation of policy of subsidies for purchasing agricultural machinery in 2004, Chinese agricultural machinery industry has made great strides, which can be shown from the four as follows:

Firstly, the total power of agricultural machineries soars from 640 mln kw in 2004 to 977 million kw in 2011, with a CAGR of 6.2%. And the total power is expected to surpass 1 billion kw by 2012, realizing the objectives set in the 12th Five-Year Plan period ahead of schedule.

Secondly, the agricultural machinery structure gets optimized, with the machineries with high power, high performance and compound operations maintaining strong growth. In 2011, the ratio of large and medium-sized tractors to small-sized tractors was 1:4.1, and the ratio is expected to reach 1:3.9 by 2012.

Next, the agricultural mechanization of China has developed into the intermediate stage. In 2011, the comprehensive agricultural mechanization level (plowing, planting and harvesting) reached 54.8%, up 20.5 percentage points over 2004. And the figures in 2012 and 2013 are projected to be 57.0% and 58.5%, respectively.

Finally, the agricultural machinery service organizations are increasingly expanding, with the service capabilities ever improved.

The report outlines the status quo of Chinese agricultural machinery industry and underlines major markets of agricultural machineries such as tractor, harvester and transplanter.

Due to the changing market demand as well as the favorable agricultural machinery subsidy policy, the made-in-China large-and medium-sized tractors have seen rapid development in recent years, especially products of over 100 horsepower. In the context of overall downside of tractor products in H1 2012, the sales volume of large-and medium-sized tractors over 100 horsepower soared by 66.5%.

In China, the machinery harvesting level has always been weak, especially for corns. Spurred by a series of favorable policies since 2009, the corn harvester market has seen a boom, particularly in 2011 and 2012. In 2011, the sales volume of corn harvesters made by key Chinese manufacturers increased by 38.1% year-on-year; and in the first seven months of 2012, the sales volume of self-propelled corn harvesters hit 10,910 units, up 127.0% year-on-year.

In China, the transplanter market has two features. First, the walking transplanter has been playing a dominant role, with the sales volume in 2011 making up 66.5%; second, the market is with a relatively low concentration degree and monopolized by foreign brands. In 2011, the combined market occupancy of Kubota, Yanji Rice Transplanter Manufacturing and Shandong Fuerwo Agricultural Equipment stood at more than 50%.

Further, the report studies six global agricultural machinery producers including John Dcere and CNH as well as 14 Chinese industrial players such as YTO Group Corporation, Foton Lovol International Heavy Industry, Luoyang Zhongshou Machinery & Equipment and Chery Heavy Industry.

John Dcere, which is the largest agricultural machinery manufacturer in the world, possesses seven China-based production bases (including two joint ventures) located in Jiamusi, Tianjin, Ningbo and Harbin, and primarily produces tractors, combine harvesters, etc. On November 2, 2012, one of its subsidiaries, John Dcere (Harbin) built in July 2011, was formally put into operation.

CNH has two subsidiaries in China, referring to CNH (Harbin) and CNH (Shanghai). The former was founded in 1999 and specializes in the production of high-performance tractors over 140 horsepower. To extend its business range, the company started agricultural machinery production base project in New Industrial City at Southern Harbin in September 2012 and planned to produce such machinery as tractor, combine harvester and trusser.

YTO Group, the largest tractor producer in China, has famous brand named Dongfanghong. In July 2012, the core agricultural machinery subsidiary (601038.SH) under YTO returned to A share (listed on Hong Kong Stock Exchange in 1997, 00038.HK ), and planned to invest RMB1.149 billion in high-power agricultural diesel engine project, Xinjiang agricultural equipment construction project, new-type wheeled tractor core competence promotion project as well as upgrading and expansion of fuel injection system products.

Foton Lovol International Heavy Industry, the second largest tractor producer in China, swept the market share of 19.5% in the large-and medium-sized tractor market in 2011, just behind YTO Group; in the small-sized tractor market, Foton Lovol International Heavy Industry made up 10.4%, ranking the fourth place. While consolidating the domestic market, the company has been committed to carry out global strategy in recent years. And it has won several international orders from countries like Algeria and Ethiopia in succession in 2012.

1 Agricultural Machinery Industry Development Worldwide
1.1 Overview
1.2 Major Countries
1.2.1 The United States
1.2.2 Germany
1.2.3 Italy
1.2.4 Japan

2 Agricultural Machinery Industry Development in China
2.1 Policy Environment
2.2 Overview
2.2.1 Industry Scale
2.2.2 Main Products
2.2.3 Import & Export
2.3 Development Level
2.3.1 Agricultural Machinery Equipment Level
2.3.2 Agricultural Machinery Mechanization Level
2.3.3 Agricultural Machinery Services
2.4 Development Pattern
2.4.1 Regional Patterns
2.4.2 Company Patterns

3 Major Agricultural Machinery Products in China
3.1 Tractor
3.1.1 Development Status
3.1.2 Large and Medium-sized Tractor
3.1.3 Small Tractor
3.1.4 Competition Pattern
3.2 Harvester
3.2.1 Mechanization Level
3.2.2 Production
3.2.3 Sales
3.3 Transplanter
3.3.1 Development Status
3.3.2 Market Characteristics
3.4 Agricultural Vehicles
3.4.1 Development Status
3.4.2 Key Enterprises
3.4.3 Major Regions
3.5 Field Machinery

4 Key Provinces & Municipalities in China
4.1 Shandong
4.1.1 Total Amount of Agricultural Machinery Equipment
4.1.2 Agricultural Mechanization Level
4.1.3 Agricultural Machinery Services
4.1.4 Development Plan
4.2 Heilongjiang
4.2.1 Total Amount of Agricultural Machinery Equipment
4.2.2 Agricultural Mechanization Level
4.2.3 Agricultural Machinery Industrial Parks
4.3 Henan
4.3.1 Total Amount of Agricultural Machinery Equipment
4.3.2 Agricultural Mechanization Level
4.3.3 Development Plan
4.4 Hebei
4.4.1 Total Amount of Agricultural Machinery Equipment
4.4.2 Agricultural Mechanization Level
4.4.3 Development Plan
4.5 Anhui
4.5.1 Total Amount of Agricultural Machinery Equipment
4.5.2 Agricultural Mechanization Level
4.5.3 Agricultural Machinery Operation
4.5.4 Development Plan
4.6 Hunan
4.6.1 Total Amount of Agricultural Machinery Equipment
4.6.2 Agricultural Mechanization Level
4.6.3 Agricultural Machinery Services
4.7 Jiangsu
4.7.1 Total Amount of Agricultural Machinery Equipment
4.7.2 Agricultural Mechanization Level
4.7.3 Agricultural Machinery Services

5 Key Agricultural Machinery Companies Worldwide
5.1 John Dcere
5.1.1Profile
5.1.2 Operation
5.1.3 Development in China
5.2 CNH
5.2.1 Profile
5.2.2 Operation
5.2.3 Development in China
5.3 Kubota
5.3.1 Profile
5.3.2 Operation
5.3.3 Development in China
5.4 AGCO
5.4.1 Profile
5.4.2 Operation
5.4.3 Development in China
5.5 Claas
5.5.1 Profile
5.5.2 Operation
5.5.3 Development in China
5.6 Same Deutz-Fahr
5.6.1 Profile
5.6.2 Operation
5.6.3 Development in China

6 Key Agricultural Machinery Companies in China
6.1 YTO Group Corporation
6.1.1 Profile
6.1.2 Operation
6.1.3 First Tractor Company Limited
6.1.4 Key Projects
6.2 Foton Lovol International Heavy Industry Co., Ltd.
6.2.1 Profile
6.2.2 Operation
6.2.3 R & D Capabilities
6.2.4 Development Strategy
6.3 Changzhou Dongfeng Agricultural Machinery Group Co., Ltd.
6.3.1 Profile
6.3.2 Operation
6.3.3 Development Strategy
6.4 Shandong Changlin Machinery Group Co.,Ltd.
6.4.1 Profile
6.4.2 Operation
6.4.3 Agricultural Machinery Subsidiary--Shandong Changlin Agricultural Equipment Co.,Ltd.
6.4.4 Development Strategy
6.5 Jiangsu Changfa Group
6.5.1 Profile
6.5.2 Operation
6.5.3 Agricultural Machinery Subsidiary—Jiangsu Changfa Agricultural Equipment Co., Ltd.
6.6 Shandong Shifeng (Group) Co., Ltd.
6.6.1 Profile
6.6.2 Operation
6.6.3 Development Strategy
6.7 Shandong Wuzheng (Group) Co. Ltd.
6.7.1 Profile
6.7.2 Operation
6.7.3 Development Strategy
6.8 Henan Benma Co., Ltd.
6.8.1 Profile
6.8.2 Operation
6.8.3 Development Strategy
6.9 Chery Heavy Industry Co., Ltd.
6.9.1 Profile
6.9.2 Operation
6.9.3 Development Strategy
6.10 Luoyang Zhongshou Machinery Equipment Co., Ltd.
6.10.1 Profile
6.10.2 Operation
6.10.3 Key Projects
6.11 Shandong Jinyee Machinery Manufacture Co., Ltd.
6.11.1 Profile
6.11.2 Operation
6.11.3 R&D
6.12 Shandong Juming Group
6.12.1 Profile
6.12.2 Operation
6.12.3 R&D
6.13 Xinjiang Machinery Research Institute Co., Ltd.
6.13.1 Profile
6.13.2 Operation
6.13.3 Revenue Structure
6.13.4 Competitive Advantage
6.14 Gifore Agricultural Machinery Chain Co., Ltd.
6.14.1 Profile
6.14.2 Operation
6.14.3 Revenue Structure
6.14.4 Gross Margin

Selected Charts

Gross Output Value of Agricultural Machineries Worldwide, 2008-2013
Agricultural Mechanization Progress of Major Countries in the World
Output Value and Shipment Value of Agricultural Machineries in Japan by Product, 2011-2012
Major Policies on Chinese Agricultural Machinery Industry, 2011-2012
Subsidies for Agricultural Machinery in China, 2004-2013
Investment Driven by Subsidies for Agricultural Machinery in China, 2004-2013
Major Economic Indicators of Chinese Agricultural Machinery Industry, 2010-2012
Output of Major Agricultural Machineries in China, 2007-2012
Import & Export Value of Major Agricultural Machineries in China, 2005-2012
Export Volume of Major Farm Produces in China by Destination, 2011
Total Power of Agricultural Machineries in China, 2004-2013
Power and Ownership of Major Agricultural Machineries in China, 2009-2011
Power of Agricultural Machineries Per Hectare of Farmland in China, 2007-2013
Ownership Ratio of Small-sized Tractors and Large-and Medium-sized Tractors in China, 2001-2012
Comprehensive Mechanization level of Crops in China from Ploughing, Sowing to Harvesting, 2004-2013
Mechanization level of Crops in China by Ploughing, Sowing and Harvesting, 2004-2012
Mechanization level of Major Crops in China, 2010
Agricultural Mechanization Level of Major Chinese Provinces and Cities, 2010
Number of Agricultural Machinery Operation Service Organizations in China, 2009-2012
Gross Output Value in China Agricultural Machinery Industry by Region, 2011
Gross Output Value in China Agricultural Machinery Industry by Enterprise, 2011
Major Economic Indicators in China Tractor Industry, 2011-2012
Output and Sales Volume of Large-and Medium-Sized Tractors in China, 2010-2012
Sales Volume of Large-and Medium-Sized Tractors in China by Horsepower, 2012
Demand for New-Type Tractors above 200 Horsepower in China, 2012-2015
Output of Small-Sized Tractors in China, 2004-2013
Market Share of Chinese Large-sized Wheel Tractor Enterprises, 2011
Market Share of Chinese Medium-sized Wheel Tractor Enterprises, 2011
Market Share of Chinese Small-sized Wheel Tractor Enterprises, 2011
Top 5 Enterprises in the Large-and Medium-sized Wheel Tractor Market in China, 2011
Harvest Mechanization level of China, 2007-2011
Output of Harvesting Machineries in China, 2004-2013
Sales Volume of Harvesting Machineries in China by Product, 2012
Sales Volume of Transplanters in China by Product, 2010-2012
Transplanter Demand Structure in China by Sales Volume, 2010-2012
Sales Volume and Growth Rate of Transplanter in China by Region, 2011
Output of Low-speed Vehicles in China by Product, 2007-2012
Sales Volume of Low-speed Vehicles in China by Product, 2007-2012
Output and Proportion of Low-speed Truck of Top 10 Chinese Enterprises, 2009-2012
Output and Proportion of Top 10 Chinese Three-wheeled Vehicle Enterprises, 2009-2012
Sales Volume of Top 10 Chinese Three-wheeled Vehicle Enterprises, Jan.-Sep., 2012
Output and Sales Volume of Top 10 Chinese Low-speed Truck Enterprises, Jan.-Sep., 2012
Output Structure of Low-speed Vehicles in China by Region, 2012Q1-Q3
Sales Volume Structure of Low-speed Vehicles in China by Region, 2012Q1-Q3
Output of Field Operation Machineries in China, 2004-2013
Gross Power and Gross Value of Agricultural Machineries in Shandong, 2004-2013
Ownership of Major Agricultural Machineries in Shandong, 2009-2012
Overall Level of Agricultural Mechanization in Shandong, 2006-2013
Mechanization Level of Main Crops in Shandong, 2011
Total Output Value and Added Value of Agricultural Machinery Service in Shandong, 2006-2012
Total Agricultural Machinery Power in Heilongjiang, 2007-2013
Overall Level of Agricultural Mechanization in Heilongjiang, 2007-2013
Total Agricultural Machinery Power in Henan, 2005-2013
Ownership of Major Agricultural Machineries in Henan, 2005-2012
Overall Level of Agricultural Mechanization in Henan, 2005-2013
Total Agricultural Machinery Power in Hebei, 2005-2013
Ownership of Major Agricultural Machineries in Hebei, 2007-2012
Overall Level of Agricultural Mechanization in Hebei, 2008-2013
Investment in Agricultural Machineries in Anhui, 2004-2012
Total Agricultural Machinery Power in Anhui, 2004-2013
Ownership of Major Agricultural Machineries in Anhui, 2007-2011
Overall Level of Agricultural Mechanization in Anhui, 2007-2013
Total Revenue from Agricultural Machinery Operation in Anhui, 2004-2012
Total Agricultural Machinery Power in Hunan, 2006-2013
Ownership of Major Agricultural Machineries in Hunan, 2009-2011
Overall Level of Agricultural Mechanization of Rice in Hunan, 2007-2013
Revenue from Agricultural Machinery Operation in Hunan, 2009-2012
Total Agricultural Machinery Power in Jiangsu, 2005-2013
Ownership of Major Agricultural Machineries in Jiangsu, 2007-2011
Overall Level of Agricultural Mechanization in Jiangsu, 2007-2013
Net Sales and Net Income of John Dcere, FY2007-FY2012
Net Sales of John Dcere by Business, FY2007-FY2012
Net Sales and Net Income of CNH, 2007-2012
Net Sales of CNH by Business, 2007-2012
Net Sales of CNH by Region,2010-2011
Revenue and Net Income of Kubota, FY2008-FY2013
Revenue of Kubota by Region, FY2009-FY2013
Revenue of Kubota by Business, FY2011-FY2013
Revenue and YoY Growth Rate of Kubot Suzhou, 2006-2012
Net Sales and Net Income of AGCO, 2007-2012
Net Sales Structure of AGCO by Product, 2011
Growth Rate of Net Sales from Tractor and Harvester Businesses of AGCO by Region, 2011-2012
Net Sales of AGCO by Region, 2009-2012
China-Based Subsidiaries of AGCO
Net Sales and Net Income of Claas, FY2006-FY2011
Net Sales of Claas by Business, FY2009-FY2011
Net Sales Structure of Claas by Region, FY2011
Net Sales and Net Income of Same Deutz-Fahr, 2007-2011
Net Sales of Same Deutz-Fahr by Product, 2010-2011
Net Sales from Tractor Business of Same Deutz-Fahr by Horsepower, 2009-2011
Revenue of YTO Group Corporation, 2007-2012
Revenue and Gross Margin of YTO Group Corporation,2008-2010
Revenue and Net Income of First Tractor, 2009-2012
Output and Sales Volume of Major Products of First Tractor,2009-2011
Market Share of Major Products of First Tractor, 2009-2011
Operating Revenue of First Tractor by Region, 2009-2012
Sales and Proportion of First Tractor's Top 5 Clients,2010-2011
Fundraising Projects of First Tractor,2012
Sales of Foton Lovol International Heavy Industry, 2006-2012
Agricultural Machinery Sales of Changzhou Dongfeng Agricultural Machinery Group, 2006-2013
Sales of Shandong Changlin Machinery Group, 2006-2012
Revenue of Jiangsu Changfa Group, 2007-2012
Major Subsidiaries of Jiangsu Changfa Group
Revenue and Profit & Tax of Shandong Shifeng (Group), 2006-2012
Output of Major Products of Shandong Shifeng (Group), 2009-2011
Revenue of Shandong Wuzheng (Group), 2006-2012
Revenue of Shandong Jinyee Machinery Manufacture, 2009-2012
Revenue of Shandong Juming Group, 2006-2011
Revenue and Net Income of Xinjiang Machinery Research Institute, 2007-2012
Revenue of Xinjiang Machinery Research Institute by Product, 2008-2011
Revenue of Xinjiang Machinery Research Institute by Region, 2010-2012
Revenue and Net Income of Gifore Agricultural Machinery Chain, 2007-2012
Number of Chain Store of Gifore Agricultural Machinery Chain, 2005-2012
Revenue of Gifore Agricultural Machinery Chain by Product, 2009-2012
Revenue of Gifore Agricultural Machinery Chain by Region, 2010-2012
Gross Margin of Gifore Agricultural Machinery Chain by Product, 2009-2012

- AGCO
- CNH
- Changzhou Dongfeng Agricultural Machinery Group Co., Ltd.
- Chery Heavy Industry Co., Ltd.
- Claas
- Foton Lovol International Heavy Industry Co., Ltd.
- Gifore Agricultural Machinery Chain Co., Ltd.
- Henan Benma Co., Ltd.
- Jiangsu Changfa Group
- John Dcere
- Kubota
- Luoyang Zhongshou Machinery Equipment Co., Ltd.
- Same Deutz-Fahr
- Shandong Changlin Machinery Group Co.,Ltd.
- Shandong Jinyee Machinery Manufacture Co., Ltd.
- Shandong Juming Group
- Shandong Shifeng (Group) Co., Ltd.
- Shandong Wuzheng (Group) Co. Ltd.
- Xinjiang Machinery Research Institute Co., Ltd.
- YTO Group Corporation

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