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Turkey Food and Drink Report Q1 2013 - Product Image

Turkey Food and Drink Report Q1 2013

  • Published: November 2012
  • Region: Turkey
  • 112 pages
  • Business Monitor International


  • Anadolu Efes
  • Coca-Cola Içecek (CCI)
  • Drink
  • Mass Grocery Retail
  • Nestlé Turkey
  • Tesco Kipa
  • MORE

While the long-term domestic demand credentials of the BRIC (Brazil, Russia, India and China)
economies are often heralded, Turkey may well be discussed similarly in the years to come. It has a number of factors in its favour, including a dynamic and youthful population in excess of 75mn, a strong economic outlook and an improving business environment and private sector mentality. Over the next few years, we expect strong growth in the consumer sector.

On a related note, Turkey’s increasing appeal to foreign investors – due to a number of factors such as market-friendly policies and enormous demand for infrastructure development, including power grids,
transport infrastructure and housing – further underpins our view that domestic demand will grow strongly over the next few years. As infrastructure develops, companies will be able to reach more consumers efficiently, speeding up the evolution of tastes and preferences across the country. Organised retail channels should develop quickly to support this development as more consumers trade up from informal independent stores.

Headline Industry Data (local currency):
- 2013 per capita food consumption READ MORE >

BMI Industry View 7

SWOT Analysis 9

Turkey Food Industry SWOT 9

Turkey Drink Industry SWOT 10

Turkey Mass Grocery Retail Industry SWOT 11

BMI’s Core Global Industry Views 12
Table: Core Views 20

CEE Food & Drink Risk/Reward Ratings 21
Table: Central & Eastern Europe Q113 Food & Drink Risk/Reward Ratings 22
Table: Central & Eastern Europe Q113 Food & Drink Risk/Reward Sub-Factor Ratings (scores out of 10) 25

Turkey’s Food And Drink Risk/Reward Ratings 26

Macroeconomic Outlook 27
Table: Turkey – Economic Activity 29

Industry Forecast Scenario 30

Consumer Outlook 30

Food 33

Food Consumption 33
Table: Food Consumption Indicators – Historical Data & Forecasts 34

Confectionery 34
Table: Confectionery 35

Canned Food 38
Table: Canned Food Value/Volume Sales – Historical Data & Forecasts 39

Processed Foods 39
Table: Pasta 40
Table: Fish 41
Table: Bread Products & Jams/Jellies 42

Dairy 43
Table: Dairy 44

Drink 46

Alcoholic Drinks 46
Table: Alcoholic drinks 47

Soft Drinks 49
Table: Soft Drinks 51

Hot Drinks 55
Table: Hot drinks 56

Trade 57
Table: Sectoral trade indicators 58

Mass Grocery Retail 59
Table: Mass Grocery Retail Sales by Format – Historical Data & Forecasts 60
Table: Grocery Retail Sales By Format 60

Food 61

Key Industry Trends And Developments 61

Companies Raising Capital For Expansion 61

Multinational Interest Growing 61

Companies From Further Afield Also Joining The Fray 62

Restaurant Trade Roaring 63

Market Overview 63

Food Consumption 63

Food Production 64

Confectionery 64

Agriculture 64

Organic Agriculture 65

Halal Food 67

Drink 68

Key Industry Trends And Developments 68

Coca Cola Iceçek Our Emerging Markets Pick 68

Anadolu Efes Expands In Russia And Ukraine 69

Foreign Companies Interested In Domestic Beverage Producers 71

Market Overview 72

Alcoholic Drinks 72

Beer 72

Spirits 72

Wine 72

Soft Drinks 73
Table: Soft Drinks Sales Breakdown In Turkey 74

Hot Drinks 74

Mass Grocery Retail 75

Key Industry Trends And Developments 75

Discount Stores Have Excellent Prospects 76

Tesco Linked To Turkey Deal 78

Duty Free Capitalising On Turkish Airlines Boom, Just Like In The Gulf 79

Market Overview 80
Table: Structure Of Turkey’s Mass Grocery Retail Sector By Number Of Outlets 83
Table: Structure Of Turkey’s Mass Grocery Retail Market – Sales Value By Format (TRYbn) 83
Table: Value Of Sales Per Outlet 2011 83

Competitive Landscape 84
Table: Key Players In Turkey’s Food & Drink Industry 84
Table: Key Players In Turkey’s Mass Grocery Retail Sector 85

Company Monitor 86

Food 86

Ülker Group 86

Nestlé Turkey 88

Sabanci Holding 90

Drink 92

Anadolu Efes 92

Coca-Cola Içecek (CCI) 94

Mass Grocery Retail 96

Migros Turk 96

BIM 98

Tesco Kipa 100

Demographic Outlook 102
Table: Turkey's Population By Age Group, 1990-2020 ('000) 103
Table: Turkey's Population By Age Group, 1990-2020 (% of population) 104
Table: Turkey's Key Population Ratios, 1990-2020 105
Table: Turkey's Rural And Urban Population, 1990-2020 105

BMI Methodology 106

Risk/Reward Ratings Methodology 106
Table: Rewards 106
Table: Risks 107

Weighting 107
Table: Weighting 107

BMI Food & Drink Industry Glossary 108

Food & Drink 108

Mass Grocery Retail 108

BMI Food & Drink Forecasting & Sourcing 110

How We Generate Our Industry Forecasts 110

Sourcing 111

Company Monitor
Ülker Group
Nestlé Turkey
Sabanci Holding
Anadolu Efes
Coca-Cola Içecek (CCI)
Mass Grocery Retail
Migros Turk
Tesco Kipa

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