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Home Insecticides in Turkey

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    Report

  • 16 Pages
  • February 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 2321655
In 2023, Turkey received significantly higher rainfall than the average in May and June, which increased the insect population. Warnings were issued about the prevalence of invasive mosquitoes named 'Aedes Aegypti,' which were said to be unlike the mosquito species more commonly seen in Turkey. As such, there was a notable increase in mosquitos and other insects at the end of the review period, which positively affected the sales of insecticides.

The Home Insecticides in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Insecticides market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME INSECTICIDES IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • An increase in the mosquito and insect population positively impacts sales
  • Electric insecticides saw the highest growth, driven by ease and convenience
  • Johnson Wax and Eczacibasi remain the leaders in home insecticides
PROSPECTS AND OPPORTUNITIES
  • The rate of retail volume growth is set to slow down across the forecast period
  • Electric insecticides drive growth, while insecticide baits record volume declines
  • Johnson Wax and Eczacibasi retain the leads as private label expands
CATEGORY DATA
  • Table 1 Sales of Home Insecticides by Category: Value 2018-2023
  • Table 2 Sales of Home Insecticides by Category: % Value Growth 2018-2023
  • Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value2018-2023
  • Table 4 NBO Company Shares of Home Insecticides: % Value 2019-2023
  • Table 5 LBN Brand Shares of Home Insecticides: % Value 2020-2023
  • Table 6 Forecast Sales of Home Insecticides by Category: Value 2023-2028
  • Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
HOME CARE IN TURKEY
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 Key trends
  • Competitive landscape
  • Retailing developments
  • What's next for home care?
MARKET INDICATORS
  • Table 8 Households 2018-2023
MARKET DATA
  • Table 9 Sales of Home Care by Category: Value 2018-2023
  • Table 10 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 12 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 13 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 14 Distribution of Home Care by Format: % Value 2018-2023
  • Table 15 Distribution of Home Care by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 17 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources