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Home Insecticides in Kenya

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    Report

  • 15 Pages
  • March 2024
  • Region: Kenya
  • Euromonitor International
  • ID: 2321844
There was a growing demand for home insecticides in Kenya in 2023. This was especially visible amongst the burgeoning urban population, supported by a rise in the disposable incomes of the country's growing middle-class consumer base. With improving lifestyles, these consumers were more inclined to look for safer and more modern insecticide methods to use in their homes, thereby shifting away from traditional methods, such as the use of mosquito nets and mosquito coils.

The Home Insecticides in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Insecticides market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME INSECTICIDES IN KENYAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growing middle-class consumer base spurs demand
  • Urbanisation increases the demand base for home insecticides in Kenya
  • Household budget constraints drive a shift towards more affordable insecticides
PROSPECTS AND OPPORTUNITIES
  • Urban demand is set to shift to spray/aerosol and electric insecticides
  • Innovations in insecticide coils to boost uptake
  • Retail e-commerce emerges but faces challenges to progress in home insecticides
CATEGORY DATA
  • Table 1 Sales of Home Insecticides by Category: Value 2018-2023
  • Table 2 Sales of Home Insecticides by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Home Insecticides: % Value 2019-2023
  • Table 4 LBN Brand Shares of Home Insecticides: % Value 2020-2023
  • Table 5 Forecast Sales of Home Insecticides by Category: Value 2023-2028
  • Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
HOME CARE IN KENYA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2018-2023
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2018-2023
  • Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 13 Distribution of Home Care by Format: % Value 2018-2023
  • Table 14 Distribution of Home Care by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources