Consumer Health in Romania

Report
101 Pages
September 2023
Region: Romania
Euromonitor International
ID: 2321862

Despite ongoing economic instability and the high rate of inflation, the consumer health market in Romania is witnessing steady growth in 2023. Notably, it is the categories of vitamin and dietary supplements, cough, cold and allergy (hay fever) remedies, and sports nutrition that have emerged as the strongest performers within the market.

The analyst's Consumer Health in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN ROMANIA

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN ROMANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Further current value growth
Strong private label performance
International players increase leading shares

PROSPECTS AND OPPORTUNITIES

Natural and holistic trend may undermine demand for OTC solutions
Growing demand for topical analgesics
Parents concerned about negative impact of OTC analgesics

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ROMANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Return to normality leads to surge in spread of viruses
GSK Consumer Healthcare retains lead
Combination products proving popular

PROSPECTS AND OPPORTUNITIES

Innovation expected
Potential shift in seasonality
Urban pollution likely to lead to increased demand

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN ROMANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Rise in incidence of digestive problems
No-spa benefits from high level of brand recognition
Festive occasions lead to rise in demand

PROSPECTS AND OPPORTUNITIES

Shift to healthier diets and lifestyles could weaken demand
Price rises could be an issue for consumers
Potential for expansion in hypermarkets

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN ROMANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Bayer retains lead with Canesten and Bepanthen
Broad availability supports demand
Urban pollution and stressful lifestyles boost demand

PROSPECTS AND OPPORTUNITIES

Rising demand for haemorrhoid treatments
Further growth of e-commerce expected
Manufacturers set to invest in consumer education

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN ROMANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

High number of smokers provides large potential consumer base
A consolidated category
Limited range of distribution

PROSPECTS AND OPPORTUNITIES

International players expected to recognise market potential
Greater commitment to advertising
Threat from e-vapour products
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2018-2023

CATEGORY DATA

Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

SLEEP AIDS IN ROMANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

High numbers of Romanians experiencing sleep problems
Growing awareness of importance of sleep
Heightened stress levels causing sleep problems

PROSPECTS AND OPPORTUNITIES

Increased marketing efforts
Rising awareness of importance of sleep and expansion of offer
Competition from other products

CATEGORY DATA

Table 43 Sales of Sleep Aids: Value 2018-2023
Table 44 Sales of Sleep Aids: % Value Growth 2018-2023
Table 45 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 46 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 47 Forecast Sales of Sleep Aids: Value 2023-2028
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

EYE CARE IN ROMANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Large companies control category
Digital lifestyles driving up demand
Leading brand to see further share growth

PROSPECTS AND OPPORTUNITIES

Further growth anticipated
Parents set to pay more attention to eye health
Expanded distribution expected

CATEGORY DATA

Table 49 Sales of Eye Care by Category: Value 2018-2023
Table 50 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Eye Care: % Value 2019-2023
Table 52 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 53 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN ROMANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

More active lifestyles spur demand
Perceived value for money supports strength of international brands
Private label becoming popular

PROSPECTS AND OPPORTUNITIES

A mature category in need of innovation
International brands to remain strong, with category benefiting from broad distribution
Children to remain key

CATEGORY DATA

Table 55 Sales of Wound Care by Category: Value 2018-2023
Table 56 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Wound Care: % Value 2019-2023
Table 58 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 59 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN ROMANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Growing awareness of role of nutrition in health and wellbeing
Private label emerging in a fragmented market
Doctors recommend vitamins for particular groups

PROSPECTS AND OPPORTUNITIES

Multivitamins offers potential despite maturity
Competition to fuel more intense manufacturer activity
Prices may influence demand, but not block it

CATEGORY DATA

Table 61 Sales of Vitamins by Category: Value 2018-2023
Table 62 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 63 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 64 NBO Company Shares of Vitamins: % Value 2019-2023
Table 65 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 66 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN ROMANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

COVID-19 crisis has lasting impact
Expanding availability
Local players lead

PROSPECTS AND OPPORTUNITIES

Combination of health awareness and stressful lifestyles to boost demand
Price rises could affect demand
More manufacturer activity and further e-commerce growth

CATEGORY DATA

Table 68 Sales of Dietary Supplements by Category: Value 2018-2023
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 70 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 71 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN ROMANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Health awareness supporting consumer interest and shaping demand
Shift in beauty standards boosting demand
Herbalife retains lead

PROSPECTS AND OPPORTUNITIES

Expanding consumer base provides opportunities, though prices may be an impediment to growth
New product developments and social media to boost demand
New entrants expected

CATEGORY DATA

Table 75 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN ROMANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Fitness trend reinforces demand
High level of online sales
Hit by inflation

PROSPECTS AND OPPORTUNITIES

Ongoing fitness trend creating opportunities
Diversification of consumer base - but continued reliance on male consumers
Continued expansion for e-commerce

CATEGORY DATA

Table 81 Sales of Sports Nutrition by Category: Value 2018-2023
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 83 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN ROMANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Natural trend drives up demand and boosts online availability
Growing demand for herbal/traditional analgesics and digestive remedies
Limited innovation and private label involvement

PROSPECTS AND OPPORTUNITIES

Further growth expected
Opportunities for local players
Continued expansion of e-commerce may threaten manufacturer margins

CATEGORY DATA

Table 87 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN ROMANIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Growing awareness of children’s nutritional requirements
Return to familiar children’s lifestyles boosts circulation of viruses
E-commerce continues to gain share

PROSPECTS AND OPPORTUNITIES

Relatively consolidated category, as parents trust established brands
Birth rate expected to see upturn
Ongoing interest in vitamin D

CATEGORY DATA

Table 93 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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