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Turkey B2C E-Commerce Report 2012 - Product Image

Turkey B2C E-Commerce Report 2012

  • Published: November 2012
  • Region: Turkey
  • 61 Pages
  • yStats GmbH & Co. KG

FEATURED COMPANIES

  • Ereyon
  • Gittigidiyor
  • HepsiBurada
  • Markafoni
  • Teknosa
  • Yemeksepeti
  • MORE

Still Growth Potential in Turkish B2C E-Commerce

Hamburg-based market research firm yStats.com gives a detailed overview of B2C E-Commerce in Turkey in its latest “Turkey B2C E-Commerce Report 2012.” The analysis includes figures about internet use, online purchases and revenues along with competitors, products offered and trends.

In 2011, more than 40% of the Turkish population used the internet. When it comes to broadband access per 100 inhabitants, Turkey still lags far behind Germany and the USA. However, almost a quarter of Internet users in Turkey accessed the mobile Internet in the first quarter of 2012. As a result, there is still growth potential in B2C E-Commerce in Turkey.

Fashion and Consumer Electronics popular Categories for Online Shopping in Turkey

More than 60% of the Turkish population used the internet to search for “product and service related information”. Consequently, more than 20% of all internet users purchase products and services for personal use online. B2C E-Commerce revenue accounted for more than 5% of the total retail revenue in 2011. According to the “Turkey B2C E-Commerce Report 2012” READ MORE >

1. MANAGEMENT SUMMARY

2. TRENDS

- General Internet and B2C E-Commerce Trends in Turkey, 2012
- B2C E-Commerce Trends in Turkey, 2012
- B2C E-Commerce and Private Shopping Trends in Turkey, June 2012; incl. Daily Unique Visitors of E-Commerce Websites in Turkey, in thousand, June 2012
- Problems and Challenges associated with B2C E-Commerce in Turkey, in % of Online Shoppers, 2011
- Reasons for Online Shopping in Turkey, in % of Online Shoppers, 2011
- Reasons for Not Shopping Online in Turkey, in %, 2011
- Monthly Average Online Shopping Spending in Turkey, in %, 2012f
- Internet Activities of Individuals in Turkey, in %, January-March 2012
- Group Shopping Trends in Turkey, 2011, including Number of Group Shoppers, in millions, 2011 & 2012f
- Top 20 Web Sites in Turkey by total Minutes, including % Reach, Average Daily Visitors, total Visits, Average Minutes per Visit and Average Visits per Visitor, January 2012
- M-Commerce Trends in Turkey, 2012 and Internet Access by Device, including Mobile, in % of Internet Users, Q1 2012
- Online Product Research in Turkey, by Device, including Mobile, in % of Online Shoppers, 2010/2011
- Online Shopping in Turkey by Device, including Mobile, in % of Online Shoppers, in 2010/2011
- Mobile Payment Trends in Turkey, 2011
- Mobile Payment Volume in Turkey, in TRY million, 2012f-2015f
- Share of Mobile Payments on total B2C E-Commerce Payments in Turkey, in %, 2012f-2015f

3. SALES

- E-Commerce Sales in Turkey, in TRY billion, 2005-2012f
- Monthly E-Commerce Sales with Credit/Debit Cards in Turkey, in TRY million, 2011
- Monthly E-Commerce Sales with Credit/Debit Cards in Turkey, in TRY million, Q1-Q2 2012
- Monthly E-Commerce Transactions with Credit/Debit Cards in Turkey, 2011
- Monthly E-Commerce Transactions with Credit/Debit Cards in Turkey, Q1-Q2 2012

4. SHARES

- E-Commerce Share of total Retail Sales in Turkey, in %, 2007-2012f

5. PRODUCTS

- B2C E-Commerce Product Categories, by Purchases of Online Shoppers, in %, April 2011-March 2012
- Most popular B2C E-Commerce Product Category, by Purchases of Online Shoppers, in %, January-March 2012
- Top growing Retail Website Categories in Turkey, in %, September 2012 vs. September 2011

6. USERS / SHOPPERS

- Total Internet Users in Europe, by Country, incl. Turkey; Age 15+, Home & Work Locations, February 2012
- Internet Users (millions) and its Percentage of Country Population, 2005-2012f
- Internet Penetration among Households in Turkey, in %, 2007-2011
- Type of Internet Connection used in Turkey, in % of Households with Internet Access, April 2011-March 2012
- Internet Users by Age Group and Gender in Turkey, in %, April 2011-March 2012
- Fixed Broadband Subscribers in Turkey, in total and per 100 Inhabitants, compared to Germany, USA and the OECD Average, 2006-2011
- Fixed Broadband Subscribers in Turkey, by Access Technology, compared to the OECD Average in %, 2011
- Online Shoppers in Turkey, in % of Internet Users, 2008-2012

7. PLAYERS

- Overview of leading B2C E-Commerce Players in Turkey, 2012
- Profile of HepsiBurada.com
- Profile of Markafoni.com
- Profile of Teknosa.com
- Profile of Ereyon.com
- Profile of Gittigidiyor.com
- Profile of Yemeksepeti.com
- Overview of leading B2C E-Commerce Players for selected Product Categories in Turkey, 2012
- Leading Group Shopping Players in Turkey, based on Total Unique Visitors, in thsd., June 2011 & May 2012

- HepsiBurada
- Markafoni
- Teknosa
- Ereyon
- Gittigidiyor
- Yemeksepeti

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