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Ukrainian Fixed Broadband Market - B2B And B2C Segments Q3 2012 (Russian Version) Product Image

Ukrainian Fixed Broadband Market - B2B And B2C Segments Q3 2012 (Russian Version)

  • Published: November 2012
  • Region: Ukraine
  • 73 Pages
  • Expert & Consulting

Review Of The Ukrainian Market Of Fixed Broadband Of B2B And B2C Segments In The 3Rd Quarter Of 2012

OBJECTIVE: Evaluation and development of marketing competitive strategy of fixed broadband at the national level of Ukraine.

At the end of 3rd quarter of 2012 the penetration of the fixed broadband (FBB) on the mass market in the private households throughout Ukraine was 37.1%. Top-5 TelCos control about 44,6% of the market. The total subscriber growth during the 3rd quarter of 2012 was 2.81%.

As of 1 October 2012, 78% of the total estimated revenue of the Ukrainian operators of FBB was from individuals while 22% from business clients. During the 3rd quarter of 2012 the revenue increased on 3.6% in comparison with 2nd quarter of 2012.

At the end of the 3rd quarter of 2012 the ARPU of fixed broadband services in Ukraine (excluding VAT) for the whole market was 75.64 UAH per month. In the 3rd quarter of 2012 the market showed a slight increase of the blended ARPU.

The main technology of the access to the broadband Internet was Ethernet. About 66.05% of subscribers were receiving the service through this technology.

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TERMS USED

1. Conclusions and Recommendations
1.1. B2C-Segment
1.2. B2B-Segment

2. Basic Information
2.1. General Information about the Market
2.2. Service Penetration
2.3. Market Structure by Technologies
2.4. Market Structure by Regions

3. Key Market Players
3.1. The Profiles of the Main Players
3.2. The Shares of the Main Operators
3.3. The Dynamics of Subscriber Base of the Main Operators
3.4. The Revenues of the Main Operators
3.5. The Evaluation of ARPU
3.6. The Methods of Accounting Active Subscribers

4. Selling Proposition of the Main Market Players
4.1. Entry Threshold
4.2. Tariff Policy (B2C-Segment)
4.2. Tariff Policy (B2B-Segment)
4.3. Marketing Activities.

The total number of Tables - 48, Diagrams - 31:

1. Revenues (mln. UAH without VAT).
2. Subscriber Base.
3. Dynamic of Revenue (mln. UAH without VAT).
4. Dynamics of Subscriber base.
5. Dynamics of ARPU (UAH without VAT).
6. Service Penetration.
7. The shares of the Main Technologies of Fixed Broadband.
8. Dynamics of the Market Structure by Technologies.
9. Dynamics of the Market Structure by Regions.
10. Rating of the Ukrainian Telecom Operators of the Fixed Broadband (Top-15).
11. Penetration of the ?2?-Segment.
12. Subscriber Indicators (B2B-Segment) of the Leading Ukrainian Telecom Operators of the Fixed Broadband.
13. Dynamics of the Subscriber Base of the Main Operators.
14. Dynamics of the Market Shares (by Subscribers) of the Main Operators.
15. Revenue of the Fixed Broadband During the Quarter.
16. The Shares of the Operators by Subscribers.
17. Dynamics of Revenues of the Main Operators (mln. UAH).
18. Dynamics of the Market Shares by Revenues of the Main Operators.
19. The Shares of the Leading Operators by Revenues (B2B-Segment).
20. ARPU of the Main Operators (UAH) at the End of the Quarter.
21. ARPU of the Main Operators (UAH) (B2B-segment).
22. The methods of accounting active subscribers.
23. The Level of Unification of the Selling Propositions of the National Players.
24. Basic model of charging.
25. Selling Propositions without Traffic Limits ("Unlimited").
26. Selling Proposition without Speed Limits ("Prepaid Traffic").
27. Marketing Activities.

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