Estonia Telecommunications Report 2013
Business Monitor International, November 2012, Pages: 94
BMI View:
Estonia's telecommunications market is a regional leader in terms of the deployment of next generation infrastructure such as LTE and fibre. It also has a high level of value added service deployment in both wireless and wireline services, underlining its position at the forefront of the region.
Despite this operator financial performance has been squeezed by the presence of three internationally backed operators vying for customers in a market of a little over 1.3mn potential subscribers. Looking ahead we expect competition to limit returns, however it is worth noting that the Estonian real private final consumption growth five-year outlook is far ahead of many countries in the region, which will be a relative boost.
Key Data:
- Elisa Eesi has outperformed in terms of net subscription additions in recent years and overtook Tele2 to become the second largest operator by subscriptions in Q411.
- The Estonian broadband market has continued to expand rapidly. The most recent regulatory data show broadband subscriptions increased 24.2% in 2011 to reach penetration of 36.8%.
- Estonia moved up one place in the Central and Eastern Europe Risk/Reward Ratings to 7th position. It was buoyed by BMI's in-house forecast for high real private final consumption growth over the five years from 2012.
Key Trends And Developments:
The key development in the mobile market has been the investment by operators in LTE. In October 2012 Tele2 stated it had deployed around 150 LTE base stations in Tallinn and plans to launch LTE services in November 2012. The rollout is part of the April 2012 contract the operator signed with vendor Nokia Siemens Networks (NSN). Meanwhile, Tele2 achieved 100% coverage of Estonia via its 3.5G service in November 2011.
The launch follows that of EMT, the mobile market leader, which in April 2012 announced it had expanded its LTE network in Harju, Voru, Jarva, Polva and Tartu and that its LTE network reached 35%
population coverage. This followed the February 2012 announcement that traffic over its GSM network had been overtaken by traffic on its LTE network due to the higher data intensity of LTE services.
Meanwhile, in the wireline data market, Tele2 strengthened its position with the acquisition of Televorgu from state-owned Eesti Energia In January 2012 in a deal worth SEK225mn (US$32mn). The acquisition adds to Tele2's wireline infrastructure, boosting its competitiveness in the converged service market, as well as offering the potential for reduced cost in the provision of wireless data services by reducing reliance on other operators for backhaul and transit.
Executive Summary 5
SWOT Analysis 6
Estonia Wireless SWOT Analysis 6
Estonia Wireline SWOT Analysis 6
Estonia Political SWOT 7
Estonia Economic SWOT 8
Estonia Business Environment SWOT 8
Business Environment Analysis 9
Central And Eastern Europe 9
Central And Eastern Europe Risk/Reward Ratings, Q113 12
Estonia 13
Industry Forecast Scenario 15
Mobile 15
Table: Estonian Mobile Telecoms Sector – Historical Data & Forecasts, 2010-2017 15
ARPU 17
Table: Telecoms Sector – Mobile ARPU – Historical Data & Forecasts, 2010-2017, (EUR) 17
Fixed Line 19
Table: Telecoms Sector – Fixed Line – Historical Data & Forecasts, 2010-2017 19
Internet 20
Table: Estonian Telecoms Sector – Internet – Historical Data & Forecasts , 2010-2017 20
Market Overview 22
Mobile 22
Regional Perspective 22
Table: Estonia Mobile Market Regional Comparisons, 2011 22
Key Developments 23
Mobile Growth 24
Market Share And Net Additions 25
Table: Subscriber Net Additions, Q211-Q212 (‘000) 25
Table: Estonia Mobile Subscribers Q211-Q212 (‘000) 26
Subscription Mix 27
Usage (ARPU/MOU) 28
Networks 29
Mobile Content/Value Added Services 31
Value-Added Services Timeline 32
Table: Selected VAS Services 32
Mobile Contract Wins 34
Table: Mobile Contract Wins 34
Mobile Operator Data 35
Table: Estonia Mobile Market, 2010-2012 35
Table: EMT Estonia 35
Table: Elisa Eesti 36
Table: Tele2 Estonia 37
Regional Mobile Content 38
Fixed Line 42
Internet 45
Table: Wireline Developments 50
Industry Trends & Developments 51
Regulatory Environment 53
Estonia: Regulatory Bodies And Their Responsibilities 53
Legislation And Market Liberalisation 54
Regulatory Developments 56
Competitive Landscape 57
Key Players 57
Table: Estonia Telecoms Sector Key Players 57
Table: Selected Operators Financial Indicators 57
Operator Profiles 58
Elion Enterprises 58
Eesti Mobilitelefon (EMT) 63
Tele2 Estonia 67
Elisa Eesti 70
Starman 73
Company Monitor 78
Vendor Profile 78
Table: Revenue By Business Segment (HRK '000) 78
Table: Revenue By Geography (HRKmn) 79
Key Contracts, 2011-2012 82
Demographic Data 83
Estonia's Population By Age Group, 1990-2020 ('000) 84
Estonia's Population By Age Group, 1990-2020 (% of total) 85
Estonia's Key Population Ratios, 1990-2020 86
Estonia's Rural And Urban Population, 1990-2020 86
Glossary Of Terms 87
Table: Glossary Of Terms 87
BMI Methodology 89
How We Generate Our Industry Forecasts 89
Table: Key Indicators For Telecommunications Industry Forecasts 89
Telecoms Business Environment Ratings 91
Risk/Reward Ratings Methodology 91
Table: Ratings Indicators 92
Weighting 93
Table: Weighting Of Indicators 93
Sources 93
Operator Profiles
Elion Enterprises
Eesti Mobilitelefon (EMT)
Tele2 Estonia
Elisa Eesti
Starman
Company Monitor
Vendor Profile
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