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mobileYouth briefing - Role of smartphones in the social lives of teenagers Product Image

mobileYouth briefing - Role of smartphones in the social lives of teenagers

  • Published: January 2013
  • Region: Global
  • 24 Pages
  • MobileYouth

he teen demographic is the fastest growing smartphone market in the world. However , we know little about how teens use smartphones and what they want from their smartphones. What smartphone brands do teens prefer? Is brand even important to teenagers? Teen smartphone usage is not only different from adult usage but the role of teen girls is key in driving the overall teen market growth. This briefing answers the following questions relevant to mobile and teens:

1. When, where, how and why do teens use their smartphones?
2. What are new smartphone trends driven by teens?
3. What smartphone brands do teen own and which ones do they prefer?
4. How can mobile brands reach out to teens and win the teen market?

1. Cover

2. Licensing and Copyrights

3. In this briefing

4. Executive Summary

5. Executive Summary (Contd.)

6. Section1. When, where, how and why do teens use their smartphones?

7. The biggest increase in global smartphone ownership for 2012 is among teenagers

8. Teens substitute gaming consoles, MP3 devices and cameras with smartphones

9. Teens use smartphones when they are alone to connect with their peers

10. Smartphones enable teens to take risks and connect with strangers

11. Teens use smartphones to circumvent parental authority

12. Teens migrate their online activities from PC to smartphone to create parent-free spaces

13. Section 2. What are new smartphone trends driven by teens?

14. Teens lead in usage of a smartphone's social features like social networking, instant messaging and video chat

15. Teenage girls lead smartphone usage of social features like instant messaging, Instagram and video chat

16. Section 3. What smartphone brands do teen own and which ones do they prefer?

17. Teens are more likely to own BlackBerry smartphones

18. Teens prefer owning Apple's iPhone over all other smartphone brand

19. Majority of teens own second hand smartphones handed down by their parents or siblings

20. Section 4. How can mobile brands reach out to teens and win the teen market?

21. Peer recommendation drives mobile handset purchase

22. Good experience with handset depends on device quality and customer service, not price and features

23. Apple Stores Case Study: Apple provides excellent customer service via Genius Bar at every retail store

24. Need more insights and data?

Note: Product cover images may vary from those shown

ALSO AVAILABLE

  • The 2013 Mobile Youth Report (Basic Edition) - Product Thumbnail Image The 2013 Mobile Youth Report (Basic Edition)

    The 2013 Mobile Youth Report (Basic Edition)

    • Language: English
    • Published: January 2013
    • Region: Global
    FROM

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