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mobileYouth briefing - The mobileYouth Economy: The hidden value in mobile's long tail Product Image

mobileYouth briefing - The mobileYouth Economy: The hidden value in mobile's long tail

  • Published: January 2013
  • Region: Global
  • 24 Pages
  • MobileYouth

The mobileYouth Economy report gives you a better understanding of how the global mobile youth market is changing, new revenue opportunities for mobile brands and the role of youth in the future of mobile.

I. Executive Summary

- The new mobileYouth Economy
- Youth are key growth drivers

II. Global Snapshot 2013

- Global Mobile Youth Ownership 2013
- Global Mobile Youth Revenues 2013
- Global Youth ARPU hits a ceiling

III. Short Term Regional Growth Markets

- Mobile Youth Africa by Age Group
- Mobile Youth Asia by Age Group
- Mobile Youth Eastern Europe by Age Group
- Mobile Youth Latin America by Age Group
- Mobile Youth North America by Age Group
- Mobile Youth Western Europe by Age Group

IV. What's next for mobile?

- What do global mobile owners need?
- Future of mobile lies in its long tail

V. Youth will shape the future of mobile

- Youth are most likely to sleep with their mobile
- Youth drive growth of global SMS revenue
- Youth will drive growth of future mobile services

Note: Product cover images may vary from those shown

ALSO AVAILABLE

  • The 2013 Mobile Youth Report (Basic Edition) - Product Thumbnail Image The 2013 Mobile Youth Report (Basic Edition)

    The 2013 Mobile Youth Report (Basic Edition)

    • Language: English
    • Published: January 2013
    • Region: Global
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